The Rolls Royce Story

One day, during his visit to London, King Jai Singh was walking around Bond Street in casual dress. There he saw Rolls Royce showroom and went inside. There he looked at cars and then inquired about price and features of cars.

When Salesman looked at him and saw his casual Indian Attire, he considered him just another poor Indian citizen and insulted him and almost showed him way out of his showroom.

After this insult, King Jai Singh didn’t said anything to Salesman at that time but went back to his hotel room and asked his servants to make call to showroom and tell them that King of Alwar, India is interested in purchasing their cars.

Call was made and everyone at showroom prepared for welcome of King.

After few hours, King went to Rolls Royce showroom again but this time, he went with his full astonishing Royal manner and in his Royal costume. Until he reached there was a red carpet ready on floor of showroom to welcome him.

All salesmen were bent with respect. King Jai Singh purchased all six cars, that they had at showroom at that time and paid full amount with delivery costs.

Salesmen at showroom were really happy about sales but no one knew what was coming in near future.

After reaching India, King ordered municipal department of his city to use all those six Rolls Royce cars for cleaning and transporting city’s waste.

World’s number one Rolls Royce cars, luxury cars which were so costly that common people couldn’t even afford to buy in America/ Europe, were now being used as transportation vehicle for city’s waste. This news spread all over the world rapidly and reputation of company was in drains.

Company’s image was so ruined in Europe and America that if someone used to boast about owning a Rolls Royce, people would laugh and make fun of them saying, “Which one? Same that is being used in India for carrying waste of city.”

Due to such reputation damages, sales of Rolls Royce dropped rapidly and revenue of company owners started falling down.

Company had to do something to save it’s reputation. They sent a Telegram to the King Jai Singh in India for apologies and requested to stop transportation of waste in Rolls Royce cars. Not only this but they also offered Six new cars to king free of cost.

When King Jai Singh observed that Rolls Royce has learnt a lesson and they are sorry for their Mistakes, King stopped using those cars for carrying wastes.

A quick overview of Social Media Marketing

Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing. Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. Social media marketing first started with publishing. Businesses were sharing their content on social media to generate traffic to their websites and, hopefully, sales. But social media has matured far beyond being just a place to broadcast content.

Nowadays, businesses use social media in a myriad of different ways. For example, a business that is concerned about what people are saying about its brand would monitor social media conversations and response to relevant mentions (social media listening and engagement). A business that wants to understand how it’s performing on social media would analyze its reach, engagement, and sales on social media with an analytics tool (social media analytics). A business that wants to reach a specific set of audience at scale would run highly-targeted social media ads (social media advertising). As a whole, these are often also known as social media management.

The Five Core Pillars of Social Media Marketing:

1. Strategy
2. Planning and Publishing
3. Listening and Engagement
4. Analytics
5. Advertising

Social media platforms are always evolving. When Facebook first started, people can only share text updates. Now, there are so many content formats such as images, videos, live videos, and Stories. Hence, social media marketing is always changing, too. Social media itself is a catch-all term for apps and sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages and media links with others. Facebook, meanwhile, is a full-blown social networking site that allows for sharing updates, photos, joining events, groups and a variety of other activities.

60 Logical Reasoning Questions

Number Series – Logical Reasoning Questions


Q1. Look at this series: 12, 11, 13, 12, 14, 13, … What number should come next?

A. 10

B. 16

C. 13

D. 15

Answer: Option D. This is an alternating number of subtraction series. First, 1 is subtracted, then 2 is added.


Q2. Look at this series: 36, 34, 30, 28, 24, … What number should come next?

A. 22

B. 26

C. 23

D. 20

Answer: Option A. This is an alternating number of subtraction series. First, 2 is subtracted, then 4, then 2, and so on.


Q3. Look at this series: 7, 10, 8, 11, 9, 12, … What number should come next?

A. 7

B. 12

C. 10

D. 13

Answer: Option C. Its an alternating addition and subtraction series. 3 is added in the first pattern, and then 2 is subtracted.


Q4. Look at this series: 2, 1, (1/2), (1/4), … What number should come next?

A. (1/3)

B. (1/8)

C. (2/8)

D. (1/16)

Answer: Option B. It’s a division series. Every number is half of the previous number. The number is divided by 2 successively to get the next result. 4/2 = 2. 2/2 = 1. 1/2 = ½. (1/2)/2 = ¼. (1/4)/2 = 1/8 and so on.


Q5. Look at this series: 80, 10, 70, 15, 60, … What number should come next?

A. 20

B. 25

C. 30

D. 50

Answer: Option A. This is an alternating addition and subtraction series. In the first pattern, 10 is subtracted from each number to arrive at the next. In the second, 5 is added to each number to arrive at the next.

Logical Reasoning Questions on Verbal Classification


Q6. Which word does NOT belong with the others?

A. index

B. glossary

C. chapter

D. book

Answer: D. Book. Rest are all parts of a book.


Q7. Which word is the odd man out?

A. trivial

B. unimportant

C. important

D. insignificant

Answer: C. Important. Remaining are synonyms of each other.


Q8. Which word does NOT belong with the others?

A. wing

B. fin

C. beak

D. rudder

Answer: C. Beak. Rest are parts of an aero plane.


Q9. Which word is the odd man out?

A. hate

B. fondness

C. liking

D. attachment

Answer: A. hate. Rest are positive emotions.


Q10. Pick the odd man out?

A. just

B. fair

C. equitable

D. biased

Answer: D. Biased. The others signify honesty.

Logical Reasoning Questions on Analogies

Q11. CUP : LIP :: BIRD : ?

A. GRASS

B. FOREST

C. BEAK

D. BUSH

Answer: C. BEAK. You drink out of a cup with your lips. Similarly, birds bite grass with their beaks.


Q12. Paw : Cat :: Hoof : ?

A. Lamb

B. Horse

C. Elephant

D. Tiger

Answer: B. Horse. Cat’s feet are called paws and horse’s are called hoofs.


Q13. Safe : Secure :: Protect :

A. Lock

B. Guard

C. Sure

D. Conserve

Answer: B. Guard


Q14. Melt : Liquid :: Freeze :

A. Ice

B. Solid

C. Condense

D. Push

Answer: B. Solid


Q15. Parts : Strap :: Wolf :

A. Flow

B. Animal

C. Wood

D. Fox

Answer: Flow

Logical Reasoning Questions on Matching Definitions

Q16. An Informal Gathering occurs when a group of people get together in a casual, relaxed manner. Which situation below is the best example of an Informal Gathering?


A. A debating club meets on the first Sunday morning of every month.

B. After finding out about his salary raise, Jay and a few colleagues go out for a quick dinner after work.

C. Meena sends out 10 invitations for a bachelorette party she is giving for her elder sister.

D. Whenever she eats at a Chinese restaurant, Roop seems to run into Dibya.

Answer: B.


Q17. A Tiebreaker is an additional contest carried out to establish a winner among tied contestants. Choose one situation from the options below that best represents a Tiebreaker.


A. At halftime, the score is tied at 2-2 in a football match.

B. Serena and Maria have each secured 1 set in the game.

C. The umpire tosses a coin to decide which team will have bat first.

D. RCB and KKR each finished at 140 all out.

Answer: D


Q18. The Sharks and the Bears each finished with 34 points, and they are now battling it out in a five-minute overtime.


A. When he is offered a better paying position, Jacob leaves the restaurant he manages to manage a new restaurant on the other side of town.

B. Catherine is spending her junior year of college studying abroad in France.

C. Malcolm is readjusting to civilian life after two years of overseas military service.

D. After several miserable months, Sharon decides that she can no longer share an apartment with her roommate Hilary.

Answer: C


Q19. Reentry occurs when a person leaves his or her social system for a period of time and then returns. Which situation below best describes Reentry?


A. When he is offered a better paying position, Javed leaves the hotel he manages to manage another one in a neighboring city.

B. Charan is spending her final year of college studying abroad in China.

C. Manan is readjusting to civilian life after 2 years of overseas merchant navy service.

D. After 5 miserable months, Sneha decides that she can no longer share her room with roommate Hital.

Answer: C


Q20. Posthumous Award occurs when an award is given to someone, after their death. Choose one situation below as the best example of Posthumous Award.


A. Late yesteryear actress Sridevi was awarded with a Lifetime Achievement Award posthumously in Filmfare 2019.

B. Chitra never thought she’d live to receive a third booker prize for her novel.

C. Emanuel has been honored with a prestigious literary award for his writing career and his daughter accepted the award on behalf of her deceased father.

D. Meenal’s publisher canceled her book contract after she failed to deliver the manuscript on time.

Answer: A and C

Logical Reasoning Questions on Verbal Reasoning

Q21. The ‘A’ state government has chalked out a plan for the underdeveloped ‘B’ district where 66% of the funds will be placed in the hands of a committee of local representatives.
Courses of action:

I. The ‘A’ state government should decide guidelines and norms for the functioning of the committee.

II. Other state government may follow similar plan if directed by the Central government.


A. If only I follows

B. If only II follows

C. If either I or II follows

D. If neither I nor II follows

E. If both I and II follow

Answer: A


Q22. The car dealer found that there was a tremendous response for the new XYZ’s car booking with long queues of people complaining about the duration of business hours and arrangements. Courses of action:

I. People should make their arrangement of lunch and snacks while going for car XYZ’s booking and be ready to spend several hours.

II. Arrangement should be made for more booking desks and increase business hours to serve more people in less time.


A. If only I follows

B. If only II follows

C. If either I or II follows

D. If neither I nor II follows

E. If both I and II follow

Answer: B


Q23. The ‘M’ state government has decided hence forth to award the road construction contracts through open tenders only. Courses of action:

I. The ‘M’ state will not be able to get the work done swiftly as it will have to go through tender and other procedures.

II. Hence forth the quality of roads constructed may be far better.


A. If only I follows

B. If only II follows

C. If either I or II follows

D. If neither I nor II follows

E. If both I and II follow

Answer: D


Q24. Alert villagers nabbed a group of bandits armed with murderous weapons. Courses of action:

I. The villagers should be provided sophisticated weapons.

II. The villagers should be rewarded for their courage and unity.


A. If only I follows

B. If only II follows

C. If either I or II follows

D. If neither I nor II follows

E. If both I and II follow

Answer: B


Q25. 10 coaches of a passenger train have got derailed and have blocked the railway track from both ends. Courses of action:

I. The railway authorities should immediately send men and equipment and clear the spot

II. All the trains running in both directions should be diverted immediately via other routes.


A. If only I follows

B. If only II follows

C. If either I or II follows

D. If neither I nor II follows

E. If both I and II follow

Answer: E

Logical Reasoning Questions on Logical Games

Q26. If a legislature decides to fund agricultural subsidy programs, national radio, and a small business loan program, what 2 other programs can they fund?


A. harbor improvements and school music program

B. harbor improvements and international airport

C. hurricane preparedness and international airport

D. hurricane preparedness and school music program

E. harbor improvements and hurricane preparedness

Answer: B


Q27. Kevin, Joseph, and Nicholas are 3 brothers. If the following statements are all true, which of them is the youngest?


✓Kevin is the oldest.

✓Nicholas is not the oldest.

✓Joseph is not the youngest.

A. Joseph

B. Kevin

C. Nicholas

D. Both Joseph and Nicholas


Questions 28-30 are based on the following information:


Mazzini, an Italian specialty restaurant stays open every Monday to Saturday but is closed on all Sundays. On Mondays, only lunch is served, as well as on Tuesdays and Thursdays. On Wednesdays, Fridays and Saturdays, just dinner is served. The restaurant’s floors are polished and plants are watered only on days that Quantum is open for business, according the following schedule:

✓Plants are watered two days each week, but never on consecutive days and never on the same day that floors are polished.

✓Floors are polished on Monday and two other days each week, but never on consecutive days and never on the same day that plants are watered.


Q28. According to a schedule, the restaurant’s floors are polished on either…


A. Tuesday or Wednesday

B. Tuesday or Thursday

C. Wednesday or Thursday

D. Thursday or Friday

E. Thursday or Saturday

Answer: C


Q29. If dinner is served on the same day as plants are watered, which of the following is correct?


A. Plants are watered on Tuesday.

B. Floors are polished on Thursday.

C. Plants are watered on Wednesday.

D. Floors are polished on Wednesday.

E. Plants are watered on Saturday.

Answer: B


Q30. Assume that floors are polished on consecutive days but all other scheduling policies are untampered. For how many of the days can it be determined whether plants are watered and floors are polished?


A. two

B. three

C. four

D. five

E. six

Answer: E

Logical Reasoning Questions on Statement and Assumption

Q31. Statement: Anger is energy, in a more proactive way and how to channelize it is in itself a skill.

Assumptions: I. Anger need to be channelized.

II. Only skillful people can channelize anger to energy.


A) If only assumption I is implicit.

B) If only assumption II is implicit.

C) if either I or II is implicit.

D) if neither I or II is implicit.

E) if both I and II are implicit.

Answer: Only II is implicit.


Q32. Statement: Medicine ‘P’ is a drug which is causing ripples in the medical field.

Assumptions: I. No other drug is causing ripples in the medical field.

II. Medicine ‘P’ is a great drug.


A) If only assumption I is implicit.

B) If only assumption II is implicit.

C) if either I or II is implicit.

D) if neither I or II is implicit.

E) if both I and II are implicit.

Answer: D) if neither I or II is implicit.


Q33. “Use PQR Ceramics tiles to decorate your house” – An advertisement.

Assumptions: I. People want to decorate their house.

II. Only ceramic tiles can make a house decorative.

Options:


A) If only assumption I is implicit.

B) If only assumption II is implicit.

C) if either I or II is implicit.

D) if neither I or II is implicit.

E) if both I and II are implicit.


Q34. The new ABC policy envisages major changes in the earlier policy.

Assumptions: I. ABC Policy should not be consistent with economic conditions of India and abroad.

II. There were some flaws in the earlier ABC policy.

Options:


A) If only assumption I is implicit.

B) If only assumption II is implicit.

C) if either I or II is implicit

D) if neither I or II is implicit

E) if both I and II are implicit.


Q35. It is a waste of time to discuss corruption online in forums. Corruption is rampant and cannot be erased, ever from India.

Assumptions: I. Corruption is inevitable in any system.

II. Corruption is a serious concern.

Options:


A) If only assumption/ I is implicit.

B) If only assumption II is implicit.

C) if either I or II is implicit.

D) if neither I or II is implicit.

E) if both I and II are implicit.

Logical Reasoning Questions on Statement and Conclusion

Q36. Statements: The old order changed yielding place to new.

Conclusions: Change is the law of nature.

Discard old ideas because they are old.


A. Only conclusion I follows

B. Only conclusion II follows

C. Either I or II follows

D. Neither I nor II follows

E. Both I and II follow


Q37. Statements: Government has spoiled many top-ranking financial institutions by appointing bureaucrats as Directors of these institutions.


Conclusions: Government should appoint Directors of the financial institutes taking into consideration the expertise of the person in the area of finance.

The Director of the financial institute should have expertise commensurate with the financial work carried out by the institute.


A. Only conclusion I follows

B. Only conclusion II follows

C. Either I or II follows

D. Neither I nor II follows

E. Both I and II follow


Q38. Statements: Prime age school-going children in urban India have now become avid as well as more regular viewers of television, even in households without a TV. As a result, there has been an alarming decline in the extent of readership of newspapers.


Conclusions: Method of increasing the readership of newspapers should be devised.

A team of experts should be sent to other countries to study the impact of TV. on the readership of newspapers.

A. Only conclusion I follows

B. Only conclusion II follows

C. Either I or II follows

D. Neither I nor II follows

E. Both I and II follow


Q39. Statements: Any student who does not behave properly while in the school brings bad name to himself and also for the school.


Conclusions: Such students should be removed from the school. Discipline will not improve behavior of the students.


A. Only conclusion I follows

B. Only conclusion II follows

C. Either I or II follows

D. Neither I nor II follows

E. Both I and II follow


Q40. Statements: Use “Kraft” colors. They add color to our life. – An advertisement.


Conclusions: Catchy slogans do not attract people.

People like dark colors.. Only conclusion I follows


A. Only conclusion II follows

B. Either I or II follows

C. Neither I nor II follows

D. Both I and II follow

Logical Reasoning Questions on Cause and Effect

Q41. Statements: Standard of living among the middle-class society is constantly going up since part of few years. Indian Economy is observing remarkable growth.


A. Statement I is the cause and statement II is its effect.

B. Statement II is the cause and statement I is its effect.

C. Both the statements I and II are independent causes.

D. Both the statements I and II are effects of independent causes.

E. Both the statements I and II are effects of some common cause.


Q42. Statements: Importance of Yoga and exercise is being realized by all sections of the society.
There is an increasing awareness about health in the society particularly among middle ages group of people.


A. Statement I is the cause and statement II is its effect.

B. Statement II is the cause and statement I is its effect.

C. Both the statements I and II are independent causes.

D. Both the statements I and II are effects of independent causes.

E. Both the statements I and II are effects of some common cause.


Q43. Statements: The farmers have decided against selling their Kharif crops to the Government agencies. The Government has reduced the procurement price of Kharif crops starting from the last month to the next six months.


A. Statement I is the cause and statement II is its effect.

B. Statement II is the cause and statement I is its effect.

C. Both the statements I and II are independent causes.

D. Both the statements I and II are effects of independent causes.

E. Both the statements I and II are effects of some common cause.



Q44. Statements: The literacy rate in the district has been increasing for the last four years.
The district administration has conducted extensive training program for the workers involved in the literacy drive.


A. Statement I is the cause and statement II is its effect.

B. Statement II is the cause and statement I is its effect.

C. Both the statements I and II are independent causes.

D. Both the statements I and II are effects of independent causes.

E. Both the statements I and II are effects of some common cause.


Q45. Statements: The university officers have decided to conduct last examination every year in March/April in order to announce the result at proper time. In past the result was declared late by the University due to the lack of number of examiners.


A. Statement I is the cause and statement II is its effect.

B. Statement II is the cause and statement I is its effect.

C. Both the statements I and II are independent causes.

D. Both the statements I and II are effects of independent causes.

E. Both the statements I and II are effects of some common cause.

Logical Reasoning Questions on Logical Deduction


Q46. Statements: No women teacher can play. Some women teachers are athletes.
Conclusions: Male athletes can play. some athletes can play.


A. Only conclusion I follows

B. Only conclusion II follows

C. Either I or II follows

D. Neither I nor II follows

E. Both I and II follow


Q47. Statements: All mangoes are golden in color. No golden-colored things are cheap. Conclusions: All mangoes are cheap. Golden-colored mangoes are not cheap.


A. Only conclusion I follows

B. Only conclusion II follows

C. Either I or II follows

D. Neither I nor II follows

E. Both I and II follow


Q48. Statements: Some kings are queens. All queens are beautiful. Conclusions: All kings are beautiful. All queens are kings.


A. Only conclusion I follows

B. Only conclusion II follows

C. Either I or II follows

D. Neither I nor II follows

E. Both I and II follow


Q49. Statements: All tubes are handles. All cups are handles.
Conclusions: All cups are tubes. Some handles are not cups.


A. Only conclusion I follows

B. Only conclusion II follows

C. Either I or II follows

D. Neither I nor II follows

E. Both I and II follow


Q50. Statements: All trucks fly. Some scooters fly. Conclusions: All trucks are scooters. Some scooters do not fly.


A. Only conclusion I follows

B. Only conclusion II follows

C. Either I or II follows

D. Neither I nor II follows

E. Both I and II follow

Logical Reasoning Questions on Letter and Symbol Series


Q51. AMB, CLB, BKC, DJC, ______


EID

CJD

EIF

EJF

CID


Q52. ZCF, YBE, XAD, WZC, ______


VUY

VYB

VYU

YUV

YVU


Q53. SCD, TEF, UGH, ____, WKL


IJT

VIJ

CMN

UJI


Q54. Four of the following five are alike in respect of their positions in the above series. Which is the one that does not belong to that group?


Q * 8

Σ R F

6 2 C

2 * 8

None


Q55. What should come in place of question mark in the following series?
S 9 K 6 W Σ Q 7 2 ? C α F


R Y *

* Y C

2 B R

R B *

None

Logical Reasoning Questions on Essential Part


To approach this question, use a sentence: “A ______ could not exist without ______.”

Find the word that fits in.


Q56. champion


A. running

B. swimming

C. winning

D. speaking


Q57. saddle


A. horse

B. seat

C. stirrups

D. horn


Q58. directory

A. telephone

B. listing

C. computer

D. names


Q59. contract


A. agreement

B. document

C. written

D. attorney


Q60. vibration


A. motion

B. electricity

C. science

D. sound

What Ego demands & does to you?

What Ego demands & does to you?

The ego is the mind’s identity of our own construction, an identity which is false. We are more than just the mind. If we take all the beliefs of what we are – beliefs about our personality, talents, and abilities – we have the structure of our ego. These talents, abilities and aspects of our personality will be attributes of our skills, but the mental construct of our “self” is artificial. And while this description might make the ego seem like a static thing, it is not. Rather, it is an active and dynamic part of our personalities, playing an immense role in creating emotional drama in our lives.

I know in the initial stages, when I used to teach, the results we used to produce. It's not that it didn't get into the head. It did. There was a period I used to walk around, thinking that I was doing great things in life. One story and one incident changed my life. Even before we go into human engineering, I would love, if this story and this incident can also transform your life.

It seems, a crow was flying holding a piece of meat between its beak. And very soon, it saw many other birds were chasing the crow. The further and further it kept flying, more and more birds were chasing, till it eventually occurred to the crow, "They are all not chasing me. They are chasing the piece of meat I am holding between my beak."

It opened and dropped that piece of meat, and as that piece of meat was falling, all the other birds went after that falling piece of meat. Alone in the sky, it seems the crow remarked, "In dropping that piece of meat, I gained the freedom of the skies. The entire sky became mine." And that piece of meat in our life, is our ego. We think the world is against us.

We think the world is nasty with us, we think the world is hurting us.

But it is actually the ego which is going through all these things. I'm not giving you a very sophisticated philosophy. I'm just sharing with you a very simple understanding.

When ego comes, everything else, including your peace of mind, goes. When ego comes, everything else goes, when ego goes, everything else comes. The freedom with which you can live your life, because as long as your ego involved with the world, you have to live your life as if your own shadow is chasing you! You live in this eternal need to prove yourself to the world, which you don't have to!

You're accountable to your creator, not to every next stranger you cross in life. You're accountable to your conscience. You're accountable to truth. You're accountable to the magnificence with which you have been created as a human being. But we live our life in this eternal need to prove ourselves to every individual, not realizing, if you expect everybody to be happy with you, you can never be at peace with yourself, because it's impractical that everybody can be happy with you.

And yet, your ego puts this demand on you!

So, all I request is, before you realize, drop all your labels, drop all your ego identities & live a cheerful life.

Thank you so much Guys.

Stay Fit, Take Care & Keep Smiling.

God Bless !!

Ten Lessons from Sholay in times of Covid-19

As a Marketing Strategist deeply in love with Bollywood, Pop Culture is my saviour during trying times. Behind the evergreen dialogues of Sholay we can uncover the effective solutions that can help us defeat the dreaded villain CORONA SINGH! The premise came from a friend's share on social media but I had fun developing it further.

1. Jo Darr Gaya Samjho Marr Gaya.

KEEP CALM AND BE COOL. Do not succumb to fear in the face of uncertainty and unpredictability. Do not panic. These are testing times. Face the pandemic bravely. Every cough is not Corona. Do not die of a heart attack or suffer from depression or anxiety attacks even before Corona gets you.

2. Kitne Aadmi The?

MAINTAIN SOCIAL DISTANCING. Always be aware of how many people are going to be at a certain place. Do not go to crowded places. Do not gather as if you will miss watching something if you do not go out. You will miss nothing. Remember this is CORONA, not KAREENA.

3. Itna Sannata Kyun Hai Bhai?

MAKE THE LOCKDOWN MATTER. Do not ask this question unless you are living under a rock. This is not the time to show your Left-Liberal side. You should support Janta Curfew & should be ready for more of these sannatas in the coming days.

4. Kya Samajhkar Aaye The… Sardar Khush Hoga… Sabashi Dega!

DON'T SAY WTF to WFH. Do not think your going to the office at this time would be applauded (unless of course you work at a hospital). Your boss would not be happy if he or she comes to know that you have gone to the office especially when you have been told to Work-From-Home. Confine yourself and SIT AT HOME.

5. Basanti, Inn Kutto Ke Samne Mat Nachna.

FLATTEN THE CURVE. Do not go out dancing. Do not even throw dance parties at home. If you must dance… dance alone...but never with or in front of anyone. Better still, do some exercises to flatten the curve on your stomach. Yoga anyone?

6. Yeh Ramgarh Wale Apni Betiyon Ko Kaunsi Chakki Ka Aata Khilate Hain Re?

STAY CONNECTED. It is very important to know which chakki’s & grocery stores are open in the neighborhood during a lockdown. Do not hoard things but do know where all things will be available when you need them.

7. Yeh Haath Humko DeDe Thakur

FREQUENTLY APPLY A HAND SANITISER OR SOAP. Its extremely important to keep your hands germ-free.Meticulous hand washing is your best bet to get rid of the grime that clings to the hand, that might harbour nasty pathogens, including the coronavirus. Clean hands are also going to protect you from other infectious diseases, too, like the flu.Take your time to clean your hands. Else it can worsen to : Yeh Haath Nahin, Phansi Ka Phanda Hai!

8. Ab Tera Kya Hoga Kaliya!

STAY SAFE but LEAVE LUCK TO HEAVEN. And if you are still unlucky after all this & get hit by the virus bullet you can only wonder. Don't offer excuses. There’s no antidote. If you reach this stage stop following SHOLAY & declare yourself in front of the doctors and medical experts. Because when they say, Ab goli kha, they really mean it!

9. Yunki, Yeh Kaun Bola?

DON'T GO BY HERESAY! Verify your sources and go by authentic information before taking any hasty decision. Avoid unregulated online news sources and rely on depoliticized ones. Under stress, people are unlikely to rethink the filters through which they see reality.

10. Holi Kab Hai..Kab Hai Holi ?

HAPPY DAYS WILL BE HERE AGAIN. Don't worry, this crisis too shall pass. Be patient. Corona will be eliminated and all outdoors will open up. After some time, life will be back to normal. Will it be business as unusual? Will it create a dramatic change in attitudes, habits, behaviours and skill sets?

We shall see. Till then, 🙏 Be Indoors. Be Safe 🙏

Power of Marketing on LinkedIn

Generate leads, drive website traffic, and build brand awareness. Marketing on LinkedIn helps you engage a community of professionals to drive actions that are relevant to your business. Discover how LinkedIn marketing can help you find new customers, make new business connections and grow your brand. For B2B social networking, LinkedIn is where the action is! Learn how to harness LinkedIn's marketing power and generate leads. LinkedIn is the best place to win leads. And 64% of corporate website visits originate on LinkedIn.

Yes, it's quick and easy way to reconnect with co-workers and old colleagues on this social network & also a powerful tool for lead generation & market research. 

With over 65 million users, LinkedIn is a social network geared toward career professionals. It's a platform for promoting your business, finding a job or freelance work, and connecting with joint venture partners.

If you have a business that caters to other businesses (B2B) or have a business in which networking for partners or clients is important, you should have a profile on LinkedIn. If you're not there or haven't maximized all the features of LinkedIn, this guide can help. Like other forms of internet marketing, marketing a business on LinkedIn is an inexpensive way to gain exposure.

Getting Started on LinkedIn

LinkedIn isn't centered on posting clever memes or what you had for breakfast. As a business owner, it's a space to interact with aspiring professionals and potential partners, to build your client base, and to accumulate referrals.

1. Learn more about how LinkedIn works.

2. Create a LinkedIn login, if you're not already a member.

3. Create a LinkedIn profile that focuses on how your business can help other members. Your goal is to avoid a boring ho-hum profile, and instead to create a profile that attracts people to you.

Consider creating a LinkedIn company page for your business. You'll have the opportunity to set up a business page as you complete the resume section of your personal LinkedIn profile. Your company page will be automatically linked to the resume in your profile.

With these LinkedIn basics in place, you can get started on marketing yourself and your business to other LinkedIn members.

Passive LinkedIn Marketing

Setting up a successful LinkedIn profile requires building connections and keeping your account updated to reassure potential clients, customers, and partners that you're easy to contact and reference. The passive approach of simply maintaining your profile can lead to the following opportunities:

1. Exposure to people hunting for products or services. LinkedIn's search features allow others who are looking for what you offer to find your profile and browse your offerings.

2. Introductions to potential clients. You can view your friends' and colleagues' references and connections while researching and messaging potential clients.

3. Display recommendations from others on LinkedIn. As part of your public profile, you can showcase testimonials for you and your business. These recommendations of your work ethic, product, or service can provide credibility that encourages people to do business with you.

Proactive LinkedIn Marketing

To proactively harness the power of LinkedIn, you can promote your business in the following ways: 

1. Post regular status updates. Write about what you're working on and who you're working for. Include updates that would be of interest to your target customers and clients. Focus on how you help others achieve their goals. 

2. Participate in groups. Join LinkedIn groups related to your business and your interests. Discussion participation can help establish you as an expert in your field. Don't spam or always talk about yourself. Instead, answer questions and be a resource that people can trust. 

3. Connect with those in your network and other group members. By sending personalized messages, you can connect with professionals that have similar interests or that can help you along your business journey.

4. Try LinkedIn advertising. Paid advertising on LinkedIn is an option for getting your business in front of potential clients quickly.

5. Upgrade to a paid LinkedIn membership. There are several tiers to choose from that can unlock additional contact options and other perks that may be a good fit for what you're trying to accomplish with your business. LinkedIn offers a free trial of their paid features so you can test before committing.

Adding LinkedIn to Your Marketing Strategy

Adding LinkedIn to your marketing strategy can help you expand your network, find customers, and cultivate a professional reputation for your business. Consider adding a LinkedIn badge to your website or blog, so visitors can easily find your profile and connect with you.

Spend at least 30 minutes a day on LinkedIn and choose your focus.

For example, expanding your network tried to connect with the big bosses and decision maker in your sales process, promoting your business, contributing in discussions or even publishing your own content around your passion and expertise.

Get comfortable with what you hope to accomplish by using LinkedIn. Try to find the common network ground between you and your prospect.

Try to research if there is someone you know from LinkedIn or there is any common ground.

Learn as much as you can before your initial conversation. Review your prospect's website, LinkedIn/social media profiles. Read industry trends. Study buyer personas.

Also, make sure to reflect on similar customers. Some questions to consider include:

· What were their goals/objectives?

· What issues/challenges were they facing?

· What gaps existed between where they were today versus where they wanted to be?

· What was their “buying journey”? Who was involved? What justifications were necessary?

· How has your product/service helped them achieve their objectives? What results have they realized?

Before you spend any money on premium accounts or paid marketing or other paid aspects of social network when dealing with LinkedIn, there is more than a way to deal with LinkedIn and for your business needs or for market research or even for your personal branding.

But all you need is only 30 minutes to do networking on LinkedIn.

Thank you so much Guys.

Stay Fit, Take Care & Keep Smiling.

God Bless !!

How is your life going on after doing an MBA from an IIM?

Happiness can't be pursued, it must ensue - chasing happiness is self-defeating, chase the reason to be happy instead.

People have enough to live by, but nothing to live for.

Let me tell you a story.

Mohit is a fresh IIM graduate. He has recently joined his job. He works in a company that is a market leader in consumer electronics loans.

It is Thursday evening. His manager calls him, and informs him that he is supposed to be there at an electronics store of a well-known national electronics chain from morning till the store closes in the night from Friday through Sunday of the same week to learn the process from the point of loan approval to loan disbursement.

He is supposed to meet the ground sales staff of his NBFC present in the store, who take care of the tasks ranging from pitching the zero interest (on a majority of products) finance options to the customer to processing them in the store itself, learn from them, and present his learnings and suggestions for improvement in customer experience on Monday. At the thought of working on the weekend, he agrees, albeit grudgingly.

He peers through the cracks in the blinds on the glass walls of the office building. In a minute, he finds himself at the balcony of the building, having a wistful glance at the iron-grey monsoon sky, reminiscing the good old days of college, when they used to pull off weeks - not days - without a single holiday. He returns to his desk, with a clear head - devoid of any qualms about the impending slog on the weekend.

On Friday morning, he arrives at the store. After arriving at the counter of his NBFC in the store, he meets the salesmen. He finds them pretty humble and kind. He starts observing the way customers are pitched, treated, and the technology-driven way of loan processing. He jots down the points he thinks are worth taking a note of.

As the day passes by, he finds the value communication of zero interest loans to the customers pretty intriguing. He starts understanding how the products they manage sitting in the luxury of the air conditioned office are sold by the sales staff at the bottom end of the hierarchy of the organisation.

He finds out that the patience of sales staff is a well that never dries. There is no sign of exasperation on their faces when he asks them silly questions notwithstanding their insane workload of handling tons of customers. He is amazed to observe their work ethics and commitment towards their duty. He is awed when he notices them offering their chair(s) to the customer(s), in case the ones present fall short, and processing the loan on the system while standing.

He grumbles about him having to work on the weekend while his friends will savor the much awaited Saturday, only to find out that the sales staff works for as many as thirty days in a row without a holiday in the peak season of the year. A lump of gratitude passes through his throat.

He leaves the store at 9:30 pm on Friday. The next day, he meets a newly married couple who have come to buy a refrigerator of 20,000 Indian Rupees. On being informed about the zero interest instant finance facility offered by his company, they take away a TV, a Refrigerator and a Home Theater System worth 1,20,000 Rupees - by paying the down payment of the same 20,000 Rupees they had brought with them. The excitement on their faces of embellishing their new home with the electronics durables of their desires makes him experience the concept of customer delight he had studied in the classroom.

With each passing day of his store visit, his excitement and desire to spend more time there keeps soaring in his heart, like snow collecting on a wall, one flake at a time. On Sunday night, he bids adieu to the sales staff. He books a shared Uber to his flat, sharing it with some girls, who are headed towards a pub that was supposed to screen the India-Pakistan cricket match. When the cab driver and Mohit talk about India's defeat in the match, the girls are aghast - not at the fact of being unaware that India has lost, but at the fact that there will be no screening for them to enjoy the weekend. They start searching for other places to go to, without even asking how India lost. Mohit chuckles with his lips closed.

Come Monday morning, he is back in office. He is supposed to present his findings of the visit. Having a fair understanding of the process, the customer experience and the scope of in-store marketing, he prepares a report. He presents it later in the day, answering a few questions, stumbling at a few others - leaving everyone in the room pretty satisfied. He returns home late.

After having dinner, he dozes off only to wake up in the early morning shivering from cold due to the breeze flowing through the window of his room. He finds out that he has fallen ill. Notwithstanding the ongoing summer season, he places an online order for an air condition summer quilt at 5:30 am. Now, he starts reading the biography of Sam Walton (Founder of Walmart).

After some time, he leaves for office along with his flatmates. On reaching office, he realises that the three days spent at the store were the best days of his hitherto fifty-day long journey in the organisation. Scrambling to understand a plethora of things that he is supposed to learn from his seniors in the office, who carry the badges of their alma maters, designations, and the number of years of experience on their chests, he reminds himself of the humility of the sales staff at the store.

Exhausted through the day, he realises that his throat infection and fever have worsened. He decides to walk for the 1.5 km distance from his office to home, to buy medicines, fruits et al along the way. After returning home, he falls on the bed, only to wake up to have his dinner, and discuss the proceedings and gossips of the day in the office with his flatmates.

Lying on the bed, with the fan off, medicine pills gobbled, he browses Quora, finds this question, and decides to write an answer to it.

Would his life have been different had he not been from an IIM?

Probably wouldn't.

Would he have prepared himself for work on the weekend as easily had he not been from a college where he had slogged on almost all the weekends?

Probably wouldn't.

Is his life happier than his peers' who are not from an IIM?

Can't say. Life after an IIM is not two half-moons of white and black colors; it’s a thousand shades of grey peppered with glimpses of happiness and otherwise.

The same goes for life beyond an IIM, or for that matter, any other institute.

परिश्रम का महत्व

परिश्रम का मनुष्य के लिए वही महत्व है जो उसके लिए खाने, पीने और सोने का है । बिना परिश्रम का जीवन व्यर्थ होता है क्योंकि प्रकृति द्वारा दिए गए संसाधनों का उपयोग वही कर सकता है जो परिश्रम पर विश्वास करता है ।

परिश्रम अथवा कर्म का महत्व श्रीकृष्ण ने भी अर्जुन को गीता के उपदेश द्वारा समझाया था । उनके अनुसार:

”कर्मण्येवाधिकारस्ते मा फलेषु कदाचन: ।”

परिश्रम अथवा कार्य ही मनुष्य की वास्तविक पूजा-अर्चना है । इस पूजा के बिना मनुष्य का सुखी-समृद्ध होना अत्यंत कठिन है । वह व्यक्ति जो परिश्रम से दूर रहता है अर्थात् कर्महीन, आलसी व्यक्ति सदैव दु:खी व दूसरों पर निर्भर रहने वाला होता है।

परिश्रमी व्यक्ति अपने कर्म के द्वारा अपनी इच्छाओं की पूर्ति करते हैं । उन्हें जिस वस्तु की आकांक्षा होती है उसे पाने के लिए रास्ता चुनते हैं । ऐसे व्यक्ति मुश्किलों व संकटों के आने से भयभीत नहीं होते अपितु उस संकट के निदान का हल ढूँढ़ते हैं। अपनी कमियों के लिए वे दूसरों पर लांछन या दोषारोपण नहीं करते ।

दूसरी ओर कर्महीन अथवा आलसी व्यक्ति सदैव भाग्य पर निर्भर होते हैं । अपनी कमियों व दोषों के निदान के लिए प्रयास न कर वह भाग्य का दोष मानते हैं । उसके अनुसार जीवन में उन्हें जो कुछ भी मिल रहा है या फिर जो भी उनकी उपलब्धि से परे है उन सब में ईश्वर की इच्छा है । वह भाग्य के सहारे रहते हुए जीवन पर्यंत कर्म क्षेत्र से भागता रहता है । वह अपनी कल्पनाओं में ही सुख खोजता रहता है परंतु सुख किसी मृगतृष्णा की भाँति सदैव उससे दूर बना रहता है ।

किसी विद्वान ने सच ही कहा है कि परिश्रम सफलता की कुंजी है । आज यदि हम देश-विदेश के महान अथवा सुविख्यात पुरुषों अथवा स्त्रियों की जीवन-शैली का आकलन करें तो हम यही पाएँगे कि जीवन में इस ऊँचाई या प्रसिद्‌धि के पीछे उनके द्वारा किए गए सतत अभ्यास व परिश्रम का महत्वपूर्ण योगदान है ।

अमेरिका, चीन, जापान आदि विकसित देश यदि उन्नत देशों में हैं तो इसलिए कि वहाँ के नागरिकों ने अथक परिश्रम किया है। दूसरे विश्व युद्ध में भारी नुकसान के बाद भी आज यदि जापान ने विश्व जगत में अपना विशिष्ट स्थान बनाया है तो उसका प्रमुख कारण यही है कि वहाँ के लोगों में दृढ़ इच्छाशक्ति व अथक परिश्रम की भावना कूट-कूटकर भरी हुई है ।

परिश्रमी व्यक्ति ही किसी समाज में अपना विशिष्ट स्थान बना पाते हैं । अपने परिश्रम के माध्यम से ही कोई व्यक्ति भीड़ से उठकर एक महान कलाकार, शिल्पी, इंजीनियर, डॉक्टर अथवा एक महान वैज्ञानिक बनता है ।

परिश्रम पर पूर्ण आस्था रखने वाले व्यक्ति ही प्रतिस्पर्धाओं में विजयश्री प्राप्त करते हैं । किसी देश में नागरिकों की कर्म साधना और कठिन परिश्रम ही उस देश व राष्ट्र को विश्व के मानचित्र पर प्रतिष्ठित करता है ।

“विश्वास करो, यह सबसे बड़ा देवत्व है कि –

तुम पुरुषार्थ करते मनुष्य हो, मैं स्वरूप पाती मृत्तिका ।”

अत: उन्नति विकास एवं समृद्धि के लिए यह आवश्यक है कि सभी मनुष्य परिश्रमी बनें । परिश्रम वह कुंजी है जो साधारण से साधारण मनुब्ध को भी विशिष्ट बना देती है । परिश्रमी लोग सदैव प्रशसा व सम्मान पाते हैं । वास्तविक रूप में उन्नति व विकास के मार्ग पर वही व्यक्ति अग्रसर रहते हैं जो परिश्रम से नहीं भागते ।

भाग्य का सहारा वही लोग लेते हैं जो कर्महीन हैं । अत: हम सभी को परिश्रम के महत्व को स्वीकारना एवं समझना चाहिए तथा परिश्रम का मार्ग अपनाते हुए स्वयं का ही नहीं अपितु अपने देश और समाज के नाम को ऊँचाई पर ले जाना चाहिए ।

Donkey in the well

One day a farmer's donkey fell down into a well. The animal cried piteously for hours as the farmer tried to figure out what to do. Finally, he decided the animal was old, and the well needed to be covered up anyway; it just wasn't worth it to retrieve the donkey. He invited all his neighbors to come over and help him. They all grabbed a shovel and began to shovel dirt into the well. At first, the donkey realized what was happening and cried horribly. Then, to everyone's amazement he quieted down. A few shovel loads later, the farmer finally looked down the well. He was astonished at what he saw. With each shovel of dirt that hit his back, the donkey was doing something amazing. He would shake it off and take a step up. As the farmer's neighbors continued to shovel dirt on top of the animal, he would shake it off and take a step up. Pretty soon, everyone was amazed as the donkey stepped up over the edge of the well and happily trotted off! Life is going to shovel dirt on you, all kinds of dirt. The trick to getting out of the well is to shake it off and take a step up. Each of our troubles is a steppingstone. We can get out of the deepest wells just by not stopping, never giving up! Shake it off and take a step up. NOW -------- Enough of that crap... The donkey later came back and bit the shit out of the farmer who had tried to bury him. The gash from the bite got infected, and the farmer eventually died in agony from septic shock. MORAL FROM TODAY'S LESSON: When you do something wrong and try to cover your ass, it always comes back to bite you.

We both left home at 18

We both left home at 18.
You cleared JEE,
I got recommended.
You got IIT,
I got NDA.
You pursued your degree,
I had the toughest training.
Your day started at 7 and ended at 5,
Mine started at 4 till 9 and
Some nights also included.
You had your convocation ceremony,
I had my POP.
Best company took you and
Best package was awarded,
I was ordered to join my paltan
With 2 stars piped on my shoulders.
You got a job,
I got a way of life.
Every eve you got to see your family,
I just wished i got to see my parents soon.
You celebrated festivals with lights and music,
I celebrated with my comrade in bunkers.
We both married,
Your wife got to see you everyday,
My wife just wished i was alive.
You were sent to business trips,
I was sent on line of control.
We both returned,
Both wives couldn't control their tears, but
You wiped her but,
I couldn't.
You hugged her but,
I couldn't.
Because I was lying in the coffin,
With medals on my chest and,
Coffin wrapped with tricolour.
My way of life ended,
Your continued.

We both left home at 18.