A quick overview of Social Media Marketing

Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing. Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. Social media marketing first started with publishing. Businesses were sharing their content on social media to generate traffic to their websites and, hopefully, sales. But social media has matured far beyond being just a place to broadcast content.

Nowadays, businesses use social media in a myriad of different ways. For example, a business that is concerned about what people are saying about its brand would monitor social media conversations and response to relevant mentions (social media listening and engagement). A business that wants to understand how it’s performing on social media would analyze its reach, engagement, and sales on social media with an analytics tool (social media analytics). A business that wants to reach a specific set of audience at scale would run highly-targeted social media ads (social media advertising). As a whole, these are often also known as social media management.

The Five Core Pillars of Social Media Marketing:

1. Strategy
2. Planning and Publishing
3. Listening and Engagement
4. Analytics
5. Advertising

Social media platforms are always evolving. When Facebook first started, people can only share text updates. Now, there are so many content formats such as images, videos, live videos, and Stories. Hence, social media marketing is always changing, too. Social media itself is a catch-all term for apps and sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages and media links with others. Facebook, meanwhile, is a full-blown social networking site that allows for sharing updates, photos, joining events, groups and a variety of other activities.

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The difference between #Content and #ContentMarketing is the destination. Content marketing is the gap between what brands produce and what consumers actually want.

Kranti Gaurav
XLRI Jamshedpur

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I believe #OnlinePayment will continue to play an ever-growing and significant role in the development of e-commerce as well as the stimulation of consumer demand my dear Friends 👍

God Bless !!

Kranti Gaurav
XLRI Jamshedpur

Learning By Doing Email Marketing - Kranti Gaurav

Treat your subject line like the movie trailer – give a preview so they know what to expect & Make the customer the hero of your story.

#EmailMarketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Quality over quantity – Emails may be cost efficient but it’s no excuse to not produce quality content to give to a targeted audience my dear Friends.

God Bless !!

Kranti Gaurav
XLRI Jamshedpur

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Ignoring #OnlineMarketing is like opening a business but not telling anyone. Take a risk and keep testing, because what works today won't work tomorrow, but what worked yesterday may work again.

Kranti Gaurav
XLRI Jamshedpur

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STEP 1 – DEFINE AN EFFECTIVE STRATEGY

STEP 2 – CHOOSE THE BEST KEYWORD PHRASES

STEP 3 – OPTIMIZE YOUR SITE FOR ORGANIC SEARCH

STEP 4 – ATTRACT QUALITY LINKS TO YOUR WEBSITE

STEP 5 – MANAGE AN ROI-DRIVEN PAID SEARCH CAMPAIGN

STEP 6 - TAKE ADVANTAGE OF GOOGLE'S SERVICES FOR QUICK RANKING

STEP 7 – MEASURE SUCCESS

Kranti Gaurav
XLRI Jamshedpur

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#SEO Isn't About Gaming the System Anymore; It's About Learning How to Play by the Rules.

Kranti Gaurav
XLRI Jamshedpur

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#SocialMediaMarketing is the wave of digital transformation that is leaving us a lot of opportunities to discover, learn and choose the best for our businesses. Being in this industry for years, the change I have seen is overwhelming.

Kranti Gaurav
XLRI Jamshedpur

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The focus is on identifying measures based on your organisational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user's experience.