Tuesday 27 February 2018

Good News for all the Bike Lovers


People so passionate about their bullets and say riding a Royal Enfield Bullet is an experience like none other


  1. Its been the only machine since a long time which has been used and associated with touring in India. It almost created a touring culture here.
  2. The only brand which created the concept & emotion of group rides and even solo rides! Other brands work only on machine performance which after a while follows law of diminishing returns.
  3. Since a long time, its been the only 2-wheel machine which could take one into the Ladakh valley and higher.
  4. People who are passionate about riding usually go for bullet.
  5. Needless to say bullet is a mighty beast and never disappoints the rider, which explains the love for this machine

Royal Enfield is all set to launch the Thunderbird 350X and the Thunderbird 500X in India today. But the details of the motorcycles have already been leaked ahead of the official launch. In fact, the motorcycles have already been spotted testing in India a couple of months ago and now Royal Enfield is finally ready to launch the bikes. Targeted at the younger generation, the Thunderbird X motorcycles get a host of styling updates. For starters, the bikes get new 9-spoke alloy wheels, blacked out headlamp housing, shorter handlebars and a new seat, which is a single unit instead of the earlier split seat unit. Additionally, the exhaust, the forks up front and the shock absorbers at the rear are also done in matte black. The bikes continue to get an LED DRL on the headlamp and an LED tail lamp. The Thunderbird 350X and the 500X will be offered in funky colours, which are Getaway Orange, Roving Red, Whimsical White and Drifter Blue.

Source: https://auto.ndtv.com/

Monday 26 February 2018

The ABCs of Digital Marketing for Startups by Kranti Gaurav



Digital Marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Pls visit http://krantigaurav.com/digital-marketing/ for more information.

A - ALT Tags

A line of text used to describe the content associated with a non-text based file, typically an image. Use keywords in these attributes to get high rankings on your pages.

B - Brand Awareness Ads

Brand awareness should be the first thing in building advertising objectives. Try local awareness ads on facebook to reach out more audiences. Making people aware that you exist will help you to drive more traffic and thus create a buzz in the market!

C - Cost per Acquisition Ads

Try CPA ads and analyse the results from each ad. Keep your CPA less than Rs. 40.

D - Dynamic Retargeting Ads

Dynamic retargeting Ads are shown to those users who have already been to your site containing images and information about the exact item they viewed.

E - Email Marketing

Email marketing saves your budget & increase brand recognition. Email marketing helps you to stay in touch with your audience on a regular basis, keeping you top of mind and at the tip of their tongue.

F - Fun

To engage with the audience on social media don’t bore them. Did you know 97% of the content shared on facebook are entertaining?

G - Geo-targeting Ads

Use geo-targeting ads to reach your potential customers by their physical location. The major search engines now all offer the ability to geo-target searches in their Pay-Per-Click campaigns by viewing their IP addresses.

H - Header Tags

HTML heading tags are critical components of SEO, as often times both are graphical, thereby unreadable to search engine spiders. Page titles should be included to define the page’s purpose and theme. All of the header tags should be used according to their relevance, with more prominent titles utilising <h1>, subheaders using <h2>, and so on.

I - Instagram Ads

Instagram offers three different formats for advertising on the platform. Photo Ad, Video Ad & Carousel Ad where you will get a good number of reach in less budget as compared to facebook reach.

J - Javascript

AdWords scripts provide a way to programmatically control your AdWords data using simple JavaScript in a browser-based IDE. You can use scripts to automate common procedures or interact with external data—for one to many AdWords accounts.

K - Keyword Research

Be sure to play detective and research keywords for each platform you’re using because audiences can vary from platform to platform.

L - LinkedIn Ads

Advertising on LinkedIn is important because it targets a more professional realm than other social media sites. There are also different advertising formats that you can choose from. You can advertise with image ads, video ads, or with a simple text ad.

M - Meta-Tags

Also called meta-data, this information found in HTML page headers used to be the bread and butter of SEO marketing tactics.

N - Natural Listing

Natural Listings also called “organic results” is the non-advertised listings in Search Engines. Some search engines may charge a fee to be included in their natural listings, but most of them are free. Website ranking depends on many factors and natural listing is one of them.

O - Outbound Links

Links on any Web page leading to another Web page, whether they are within the same site or another website. Outbound links are important as they will help you to reach wider audiences.

P - Pop-up Ads

Pop-up ads are forms of online advertising on the World Wide Web intended to attract web traffic or capture email addresses. It will help you to capture more email addresses, which will be important for generating good contact lists and customer data.

Q- Quality Score

Quality Score in Google Adwords used to calculate ratings of your keywords. If your Quality score is less than 5 then change your keyword or bidding accordingly.

R - Retargeting Ads

Google Adwords and Facebook Ads both will provide you with the option of retargeting, retarget your user using these two channels. You will always have competitors when it comes to startups, but retargeting can help you be one step above everybody.

S - SEO

Search engine optimisation or SEO, in short, is a set of rules that can be followed by website (or blog) owners to optimise their websites for search engines and thus improve their search engine rankings. It will lead you to increase your organic conversions.

T - Twitter Ads

Twitter now offers a lot of advertising ads, including Promoted Tweets, Promoted Accounts, Promoted Trends, and Keyword Targeting in Timelines. Twitter is very different as compared to facebook when it comes to targeting.

U - UAC Campaigns

If you are new to Google Adwords try running UAC campaigns. Universal app campaigns run ads across the Google Search Network and the Display Network, including Google Play, within other apps, and on YouTube. These campaigns generate your ads based on your app listing in the Google Play Store, a few independent lines of text, and an optional YouTube video link.

V - Viral Ads

Every founder or co-founder has a dream to make startup going viral. But the truth is you never know what could go viral these days, the internet is weird like that.

W- Website

To list your startup at #1 in Search ranking, it very important to optimize your website properly. The majority of search engines users are more likely to choose one of the top 5 suggestions in the results page so to take advantage of this and gain visitors to your website or customers to your on-line store you need to rank as higher as possible.

X - XML Sitemap

XML Sitemaps are important to crawl your website and indexed by search engines. Based on your website data, search engines include pages in their search index, which means that page can be found by users. Website crawlability is its accessibility for search bots. You have to be sure that search bots will be able to find your website pages, obtain access and then “read” them.

Y - Youtube Ads

YouTube has become an extremely important component of digital marketing.YouTube has an important role to play in terms of discovery as well as in the final stages of a buying decision.

Z - z- Index

Using the z-index property of CSS allows you to better control the positioning of overlapping elements. This element is sometimes used for black hat SEO purposes.

Thank you so much Guys.

Stay Fit, Take Care & Keep Smiling ๐Ÿ˜Š

God Bless !!

Kranti Gaurav

Sunday 25 February 2018

เคตो เคšांเคฆเคจी เคจा เคฐเคนी เค”เคฐ เค—เคนเคฐा เคธเคฆเคฎा เคฆे เค—เคˆ

वो ​'चांदनी'​ ना रही
गहरा ​'सदमा'​ दे गई
जिंदगी बहोत ​'चालबाज'​ निकली
सबसे ​'जुदाई'​ दे गई
बहोत ​'लम्हे'​ जीने बाकी थे
बड़ी जल्दी ​'आखरी रास्ता'​ से चली गयी
काश कोई ​'मिस्टर इंडिया'​ आये
और वो ​'नगीना'​ लौटा दे

เคตो ​'เคšांเคฆเคจी'​ เคจा เคฐเคนी เค—เคนเคฐा ​'เคธเคฆเคฎा'​ เคฆे เค—เคˆ

वो ​'चांदनी'​ ना रही
गहरा ​'सदमा'​ दे गई...
जिंदगी बहोत ​'चालबाज'​ निकली
सबसे ​'जुदाई'​ दे गई
बहोत ​'लम्हे'​ जीने बाकी थे
बड़ी जल्दी ​'आखरी रास्ता'​ से चली गयी
काश कोई ​'मिस्टर इंडिया'​ आये
और वो ​'नगीना'​ लौटा दे....

เคตो ​เคšांเคฆเคจी เคจा เคฐเคนी เค”เคฐ เค—เคนเคฐा ​เคธเคฆเคฎा เคฆे เค—เคˆ

वो ​'चांदनी'​ ना रही
गहरा ​'सदमा'​ दे गई...
जिंदगी बहोत ​'चालबाज'​ निकली
सबसे ​'जुदाई'​ दे गई
बहोत ​'लम्हे'​ जीने बाकी थे
बड़ी जल्दी ​'आखरी रास्ता'​ से चली गयी
काश कोई ​'मिस्टर इंडिया'​ आये
और वो ​'नगीना'​ लौटा दे..

Saturday 24 February 2018

เคช्เคฏाเคฐ, เคเคคเคฌाเคฐ เค”เคฐ เค‡ंเคคเคœाเคฐ

कही-सुनी पे बहुत एतबार करने लगे..
मेरे ही लोग मुझे संगसार करने लगे..

पुराने लोगों के दिल भी हैं, ख़ुशबुओं की तरह..
ज़रा किसी से मिले, तो एतबार करने लगे..

नए ज़माने से आँखें नहीं मिला पाये वो..
तो लोग गुज़रे ज़माने से प्यार करने लगे..

कोई इशारा, दिलासा ना कोई वादा मगर..
जब आई शाम, तेरा इंतज़ार करने लगे..

हमारी सादामिजाज़ी की दाद दे कि तुझे..
हम बगैर परखे ही तेरा एतबार करने लगे..

Veteran actress Sridevi passes away at the age of 54 in Dubai

Veteran actress Sridevi passes away at the age of 54 in Dubai

She is survived by her husband Boney Kapoor and her daughters Jhanvi and Khushi. She was in Dubai to attend the wedding of her nephew, Mohit Marwah.

Sridevi was renowned for her naturalistic acting abilities, her comic timing, and her graceful dancing skills. She was among the few female stars in Hindi cinema who could steer a movie’s commercial fate on her own merit. She starred in some of the biggest hits in the 1970s and the ’90s, and won acclaim for her sensitive portrayals of women thrown into challenging situations.

Veteran actor Sridevi, who had an illustrious career spanning over four decades, passed away in Dubai. She was 55.

According to the family sources, the actor, wife of producer Boney Kapoor, reportedly died due to cardiac arrest late in the night in Dubai, where she had gone along with her family to attend her nephew Mohit Marwah’s wedding.

While some of the family members returned from Dubai after the wedding, Sridevi, Boney and Khushi stayed back.

A versatile actor, Sridevi made her debut as a child actor in Thunaivan in 1969. Her first leading role as an adult came in 1976 with two of India’s biggest actors — Kamal Haasan and Rajinikanth — in the K. Balachander film Moondru Mudichu. She followed that up Gayathri, Kavikkuyil and 16 Vayathinilie, with the last one being a critically acclaimed hit.

Bollywood debut in 1978 with Solva Sawan.

But it was only after five years with Jeetendra-starrer Himmatwala that she gained commercial success. Her beguiling eyes, scintillating screen presence and acting prowess soon made her one of the most sought-after artistes in the Hindi film industry.

She went on a hiatus for 15 years after starring in home production — Judaai — co-starring her brother-in-law Anil Kapoor and Urmila Matondkar. It was director Gauri Shinde’s English Vinglish in 2012 that marked Sridevi’s comeback.

Her nuanced performance as a middle-class woman, learning to speak English to feel accepted by her family, won accolades, and the film was also a commercial success.

Last year, she was seen in revenge-drama — Mom — opposite Nawazuddin Siddiqui and Akshaye Khanna. She shot for a special appearance in superstar Shah Rukh Khan’s upcoming film — Zero — which releases in December. Her last film in Tamil was the Vijay-starrer Puli.

Besides Boney and Khushi, she is survived by older daughter Janhvi Kapoor, who is currently working towards making her entry into the Hindi cinema.Sridevi was step-mother to actor Arjun Kapoor and his sister Anshula, who Boney had from late first wife Mona.

RIP

Friday 23 February 2018

A Brief Introduction to Artificial Intelligence by Kranti Gaurav



Everybody is talking about Artificial Intelligence now-a-days. What is this Artificial Intelligence? Can intelligence be artificial? It sounds a little weird, but the answer is a big YES.

We all know that Siri, Google Now, and Cortana are all intelligent digital personal assistants on various platforms (iOS, Android, and Windows Mobile). In short, they help find useful information when you ask for it is using your voice; you can say “Where’s the nearest Indian restaurant?”, “What’s on my schedule today?”, “Remind me to call Mom or Dad at eight o’clock,” and the assistant will respond by finding information, relaying information from your phone, or sending commands to other apps.

AI is important in these apps, as they collect information on your requests and use that information to better recognize your speech and serve you results that are tailored to your preferences. Microsoft says that Cortana “continually learns about its user” and that it will eventually develop the ability to anticipate users’ needs. Virtual personal assistants process a huge amount of data from a variety of sources to learn about users and be more effective in helping them organize and track their information.

Your smartphone, calculator, video games, car, bank & your house all use artificial intelligence daily; sometimes it’s obvious what its’ doing, like when you ask Siri to get you directions to the nearest gas station. Sometimes it’s less obvious, like when you make an abnormal purchase on your credit card and don’t get a fraud alert from your bank. AI is everywhere, and it’s making a huge difference in our lives every day.

So, we can say that Artificial Intelligence (AI) is the branch of computer sciences that emphasizes the development of intelligence machines, thinking and working like humans. For example, speech recognition, problem-solving, learning and planning. Today, Artificial Intelligence is a very popular subject that is widely discussed in the technology and business circles. Many experts and industry analysts argue that AI or machine learning is the future – but if we look around, we are convinced that it’s not the future – it is the present.

Yes, the technology is in its initial phase and more and more companies are investing resources in machine learning, indicating a robust growth in AI products and apps soon. Artificial intelligence or machine intelligence is the simulation of human intelligence processes by machines, especially computer systems.

What is the use of artificial intelligence?

Vision systems. The need to interpret, fully understand and make sense of visual input on the computer, i.e. Artificial Intelligence is used to try and interpret and understand an image - industrial, military use, satellite photo interpretation. 

What is the purpose of artificial intelligence?

When AI researchers first began to aim for the goal of artificial intelligence, a main interest was human reasoning. ... The specific functions that are programmed to a computer may be able to account for many of the requirements that allow it to match human intelligence

What is an ASI artificial intelligence?

A superintelligence is a hypothetical agent that possesses intelligence far surpassing that of the brightest and most gifted human minds.

What is the goal of artificial intelligence?

Colloquially, the term "artificial intelligence" is applied when a machine mimics "cognitive" functions that humans associate with other human minds, such as "learning" and "problem solving". See glossary of artificial intelligence. ... Generalintelligence is among the field's long-term goals.

What are the different types of artificial intelligence?

We need to overcome the boundaries that define the four different types of artificial intelligence, the barriers that separate machines from us – and us from them.

Type I AI: Reactive machines

Type II AI: Limited memory

Type III AI: Theory of mind

Type IV AI: Self-awareness

Is computer vision part of artificial intelligence?

Artificial intelligence and computer vision share other topics such as pattern recognition and learning techniques. Consequently, computer vision is sometimes seen as a part of the artificial intelligence field or the computer science field in general.

Is machine learning the same as artificial intelligence?

Increasingly, machine learning (ML) and artificial intelligence (AI) are cropping up as solutions for handling data. The two are often used interchangeably, and although there are some parallels, they're not the same thing.

What are the fields of artificial intelligence?

·       List of applications

·       Optical character recognition.

·       Handwriting recognition.

·       Speech recognition.

·       Face recognition.

·       Artificial creativity.

·       Computer vision, Virtual reality and Image processing.

·       Diagnosis (artificial intelligence)

·       Game theory and Strategic planning.

How important is Artificial Intelligence?

Artificial Intelligence is the machines which are designed and programmed in such a manner that they and think and act like a human. Artificial Intelligence becomes the important part of our daily life. Our life is changed by AI because this technology is used in a wide area of day to day services.

For most of us, the most obvious results of the improved powers of AI are neat new gadgets and experiences such as smart speakers, or being able to unlock your iPhone with your face. But AI is also poised to reinvent other areas of life. One is health care. Hospitals in India are testing software that checks images of a person’s retina for signs of diabetic retinopathy, a condition frequently diagnosed too late to prevent vision loss. Machine learning is vital to projects in autonomous driving, where it allows a vehicle to make sense of its surroundings. Artificial intelligence is already present in plenty of applications, from search algorithms and tools you use every day to bionic limbs for the disabled.

Sometimes it seems like every other website, app, or productivity tool is citing Artificial Intelligence (AI) as the secret ingredient in their recipe for success. What’s less common is an explanation of what AI is, why it’s so cool, and how companies are leveraging it to provide better user experiences. If you don’t know much about AI, the absence of an explanation can be confusing. Today, the field of artificial intelligence is more vibrant than ever and some believe that we're on the threshold of discoveries that could change human society irreversibly, for better or worse.

Thank you so much Guys.

Stay Fit, Take Care & Keep Smiling ๐Ÿ˜Š

God Bless !!

Kranti Gaurav

XLRI Jamshedpur

A Short Overview of Business Intelligence by Kranti Gaurav




Traditional business intelligence systems have evolved into web and mobile-based systems that go beyond simple reporting and analysis. They include advanced analytical functionality, as well as data integration and cleansing, providing a single, robust framework for making enterprise information readily available to executives, managers, and employees—even customers and business partners. Business intelligence (BI) represents the tools and systems that play a key role in the strategic planning process within a corporation. These BI systems allow a company to gather, store, access and analyze corporate data to aid in decision-making.

Generally these systems will illustrate business intelligence in the areas of customer profiling, customer support, market research, market segmentation, product profitability, statistical analysis, and inventory and distribution analysis to name a few.

Keeping Track of Business Data

Most companies collect a large amount of data from their business operations. To keep track of that information, a business and would need to use a wide range of software programs, such as Excel, Access and different database applications for various departments throughout their organization. Using multiple software programs makes it difficult to retrieve information in a timely manner and to perform analysis of the data.

Business Intelligence Software

Business intelligence software is designed with the primary goal of extracting important data from an organization's raw data to reveal insights to help a business make faster and more accurate decisions. The software typically integrates data from across the enterprise and provides end-users with self-service reporting and analysis. BI software uses a number of analytics features including statistics, data and text mining and predictive analytics to reveal patterns and turn information into insights.

What is Business Intelligence or BI?

Business intelligence (BI) is a technology-driven process for analyzing data and presenting actionable information to help executives, managers and other corporate end users make informed business decisions. The term Business Intelligence (BI) refers to technologies, applications and practices for the collection, integration, analysis, and presentation of business information. The purpose of Business Intelligence is to support better business decision making.

What is a report in BI?

Business intelligence combines a broad set of data analysis applications, including ad hoc analytics and querying, enterprise reporting, online analytical processing (OLAP), mobile BI, real-time BI, operational BI, cloud and software-as-a-service BI, open source BI, collaborative BI, and location intelligence.

Why do we need business intelligence tools?

Companies need to translate data into information to plan for future business strategies. Hence data can help maximize revenues and reduce costs. A Business Intelligence (BI) solution helps in producing accurate reports by extracting data directly from your data source.

What is the BI process?

Using a broad definition: "Business Intelligence is a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information used to enable more effective strategic, tactical, and operational insights and decision-making."

Why is business intelligence so important?

One of the most important reasons why you need to invest in an effective BI system is because such a system can improve efficiency within your organisation and, as a result, increase productivity. You can use business intelligence to share information across different departments in your organization.

How can business intelligence be used for decision making?

Business Intelligence Helps in Strategic Decision Making. Business intelligence helps extract crucial facts from a vast amount of unstructured data and transform them into actionable information that enables companies to make informed strategic decisions, improving operational efficiency and business productivity.

What is the role of a business intelligence analyst?

Business intelligence analysts gather this data through a number of ways, from mining a company's computer data through software, looking at competitor data and industry trends to help develop a picture of where the company stands in the industry, where they can improve and where they can reduce costs.

What is the role of a BI developer?

A BI developer spends a lot of time researching and planning solutions for existing problems within the company. BI developers also are responsible for building OLAP, or online analytical processing. They also work with databases, both relational and multidimensional.

What is an example of a business intelligence system?

The company has business intelligence software that allows them to determine which of the new items had the most success. Business intelligence (BI) is a variety of software applications used to analyze an organization's raw data. BI can include data mining, online analytical processing, and business reporting.

Benefits and Advantages of Business Intelligence Systems

There are many reasons why organizations adopt business intelligence and analytics tools, and many ways these solutions are put to work to benefit the organization. All projects, however, have the common goal to use business intelligence software to turn data into insights and action.

As the primary competitive advantage business intelligence should deliver an increase in the understanding of the forces shaping markets and businesses and help companies to act on that knowledge.

Ultimately, the hope is to be able to outsmart and out-deliver competitors, while proactively addressing customer needs.

·     Faster reporting, analysis or planning
·     More accurate reporting, analysis or planning
·     Better business decisions
·     Improved data quality
·     Improved employee satisfaction
·     Improved operational efficiency
·     Improved customer satisfaction
·     Increased competitive advantage
·     Reduced costs
·     Increased revenues
·     Saved headcount
Above all else, BI and IT managers see their tools and platforms as a means to deliver faster and more accurate information to decision-makers. Faster and more accurate reporting, analysis or planning; better business decisions; improved employee satisfaction and improved data quality top the list.

Benefits achieved least frequently include reducing costs, increasing revenues and reducing IT headcount. With growing efforts to monetize data by improving commercial offerings, we might see the “increased revenues” outcome rising in frequency in the future.

Thank you so much Guys.

Stay Fit, Take Care & Keep Smiling :-)

Kranti Gaurav
XLRI Jamshedpur

Wednesday 21 February 2018

เคธ्เคตเคฏं เค•ी เคชเคนเคšाเคจ เคนै เคธ्เคตเคฏं เค•ा เคธเคฎ्เคฎाเคจ

एक था भिखारी ! रेल  सफ़र  में  भीख़  माँगने  के दौरान  एक  सूट बूट  पहने  सेठ जी  उसे  दिखे। उसने सोचा  कि  यह  व्यक्ति  बहुत  अमीर लगता  है, इससे  भीख़  माँगने  पर यह  मुझे  जरूर  अच्छे  पैसे  देगा। वह उस  सेठ  से  भीख़  माँगने  लगा।

भिख़ारी  को  देखकर  उस  सेठ  ने कहा, “तुम  हमेशा  मांगते  ही  हो, क्या  कभी  किसी  को  कुछ  देते  भी हो ?”

भिख़ारी  बोला, “साहब  मैं  तो भिख़ारी  हूँ, हमेशा  लोगों  से  मांगता ही  रहता  हूँ, मेरी  इतनी  औकात कहाँ  कि  किसी  को  कुछ  दे  सकूँ ?”

सेठ:- जब  किसी  को  कुछ  दे  नहीं  सकते तो  तुम्हें  मांगने  का  भी  कोई  हक़ नहीं  है। मैं  एक  व्यापारी  हूँ  और लेन-देन  में  ही  विश्वास  करता  हूँ, अगर  तुम्हारे  पास  मुझे  कुछ  देने  को  हो  तभी  मैं  तुम्हे  बदले  में  कुछ दे  सकता  हूँ।

तभी  वह  स्टेशन  आ  गया  जहाँ  पर उस  सेठ  को  उतरना  था, वह  ट्रेन से  उतरा  और  चला  गया।

इधर  भिख़ारी  सेठ  की  कही  गई बात  के  बारे  में  सोचने  लगा। सेठ  के  द्वारा  कही  गयीं  बात  उस भिख़ारी  के  दिल  में  उतर  गई। वह सोचने  लगा  कि  शायद  मुझे  भीख में  अधिक  पैसा  इसीलिए  नहीं मिलता  क्योकि  मैं  उसके  बदले  में किसी  को  कुछ  दे  नहीं  पाता  हूँ। लेकिन  मैं  तो  भिखारी  हूँ, किसी  को कुछ  देने  लायक  भी  नहीं  हूँ।लेकिन कब  तक  मैं  लोगों  को  बिना  कुछ दिए  केवल  मांगता  ही  रहूँगा।

बहुत  सोचने  के  बाद  भिख़ारी  ने निर्णय  किया  कि  जो  भी  व्यक्ति  उसे भीख  देगा  तो  उसके  बदले  मे  वह भी  उस  व्यक्ति  को  कुछ  जरूर  देगा।
लेकिन  अब  उसके  दिमाग  में  यह प्रश्न  चल  रहा  था  कि  वह  खुद भिख़ारी  है  तो  भीख  के  बदले  में  वह  दूसरों  को  क्या  दे  सकता  है ?

इस  बात  को  सोचते  हुए  दिनभर गुजरा  लेकिन  उसे  अपने  प्रश्न का कोई  उत्तर  नहीं  मिला।

दुसरे  दिन  जब  वह  स्टेशन  के  पास बैठा  हुआ  था  तभी  उसकी  नजर कुछ  फूलों  पर  पड़ी  जो  स्टेशन  के आस-पास  के  पौधों  पर  खिल  रहे थे, उसने  सोचा, क्यों  न  मैं  लोगों को  भीख़  के  बदले  कुछ  फूल  दे दिया  करूँ। उसको  अपना  यह विचार  अच्छा  लगा  और  उसने  वहां से  कुछ  फूल  तोड़  लिए।

वह  ट्रेन  में  भीख  मांगने  पहुंचा। जब भी  कोई  उसे  भीख  देता  तो  उसके बदले  में  वह  भीख  देने  वाले  को कुछ  फूल  दे  देता। उन  फूलों  को लोग  खुश  होकर  अपने  पास  रख लेते  थे। अब  भिख़ारी  रोज  फूल तोड़ता  और  भीख  के  बदले  में  उन फूलों  को  लोगों  में  बांट  देता  था।

कुछ  ही  दिनों  में  उसने  महसूस किया  कि  अब  उसे  बहुत  अधिक लोग  भीख  देने  लगे  हैं। वह  स्टेशन के  पास  के  सभी  फूलों  को  तोड़ लाता  था। जब  तक  उसके  पास  फूल  रहते  थे  तब  तक  उसे  बहुत  से  लोग  भीख  देते  थे। लेकिन  जब फूल  बांटते  बांटते  ख़त्म  हो  जाते तो  उसे  भीख  भी  नहीं  मिलती थी,अब  रोज  ऐसा  ही  चलता  रहा ।

एक  दिन  जब  वह  भीख  मांग  रहा था  तो  उसने  देखा  कि  वही  सेठ  ट्रेन  में  बैठे  है  जिसकी  वजह  से  उसे  भीख  के  बदले  फूल  देने  की प्रेरणा  मिली  थी।

वह  तुरंत  उस  व्यक्ति  के  पास  पहुंच गया  और  भीख  मांगते  हुए  बोला, आज  मेरे  पास  आपको  देने  के  लिए कुछ  फूल  हैं, आप  मुझे  भीख  दीजिये  बदले  में  मैं  आपको  कुछ फूल  दूंगा।

शेठ  ने  उसे  भीख  के  रूप  में  कुछ पैसे  दे  दिए  और  भिख़ारी  ने  कुछ फूल  उसे  दे  दिए। उस  सेठ  को  यह बात  बहुत  पसंद  आयी।

सेठ:- वाह  क्या  बात  है..? आज  तुम  भी  मेरी  तरह  एक  व्यापारी  बन गए  हो, इतना  कहकर  फूल  लेकर वह  सेठ  स्टेशन  पर  उतर  गया।

लेकिन  उस  सेठ  द्वारा  कही  गई  बात  एक  बार  फिर  से  उस  भिख़ारी के  दिल  में  उतर  गई। वह  बार-बार उस  सेठ  के  द्वारा  कही  गई  बात  के बारे  में  सोचने  लगा  और  बहुत  खुश  होने  लगा। उसकी  आँखे  अब चमकने  लगीं, उसे  लगने  लगा  कि अब  उसके  हाथ  सफलता  की  वह 🔑चाबी  लग  गई  है  जिसके  द्वारा वह  अपने  जीवन  को  बदल  सकता है।

वह  तुरंत  ट्रेन  से  नीचे  उतरा  और उत्साहित  होकर  बहुत  तेज  आवाज में  ऊपर  आसमान  की  ओर  देखकर बोला, “मैं  भिखारी  नहीं  हूँ, मैं  तो एक  व्यापारी  हूँ..

मैं  भी  उस  सेठ  जैसा  बन  सकता हूँ.. मैं  भी  अमीर  बन  सकता  हूँ !

लोगों  ने  उसे  देखा  तो  सोचा  कि शायद  यह  भिख़ारी  पागल  हो  गया है, अगले  दिन  से  वह  भिख़ारी  उस स्टेशन  पर  फिर  कभी  नहीं  दिखा।

एक  वर्ष  बाद  इसी  स्टेशन  पर  दो व्यक्ति   सूट  बूट  पहने  हुए  यात्रा  कर  रहे  थे। दोनों  ने  एक  दूसरे  को देखा  तो  उनमे  से  एक  ने  दूसरे को हाथ  जोड़कर प्रणाम किया और  कहा, “क्या आपने  मुझे  पहचाना ?”

सेठ:- “नहीं तो ! शायद  हम  लोग पहली  बार  मिल  रहे  हैं।

भिखारी:- सेठ जी.. आप याद कीजिए, हम  पहली  बार  नहीं  बल्कि तीसरी  बार  मिल  रहे  हैं।

सेठ:- मुझे  याद  नहीं  आ  रहा, वैसे हम  पहले  दो  बार  कब  मिले  थे ?

अब  पहला  व्यक्ति  मुस्कुराया  और बोला:

हम  पहले  भी  दो  बार  इसी  ट्रेन में  मिले  थे, मैं  वही  भिख़ारी  हूँ जिसको  आपने  पहली  मुलाकात  में बताया  कि  मुझे  जीवन  में  क्या करना  चाहिए  और  दूसरी  मुलाकात में  बताया  कि  मैं  वास्तव  में  कौन  हूँ।

नतीजा यह निकला कि आज मैं  फूलों  का  एक  बहुत  बड़ा  व्यापारी  हूँ  और  इसी व्यापार  के  काम  से  दूसरे  शहर  जा रहा  हूँ।

आपने  मुझे  पहली  मुलाकात  में प्रकृति  का  नियम  बताया  था... जिसके  अनुसार  हमें  तभी  कुछ मिलता  है, जब  हम  कुछ  देते  हैं। लेन  देन  का  यह  नियम  वास्तव  में काम  करता  है, मैंने  यह  बहुत अच्छी  तरह  महसूस  किया  है, लेकिन  मैं  खुद  को  हमेशा  भिख़ारी ही  समझता  रहा, इससे  ऊपर उठकर  मैंने  कभी  सोचा  ही  नहीं  था और  जब  आपसे  मेरी  दूसरी मुलाकात  हुई  तब  आपने  मुझे बताया  कि  मैं  एक  व्यापारी  बन चुका  हूँ। अब  मैं  समझ  चुका  था  कि मैं  वास्तव  में  एक  भिखारी  नहीं बल्कि  व्यापारी  बन  चुका  हूँ।

भारतीय मनीषियों ने संभवतः इसीलिए स्वयं को जानने पर सबसे अधिक जोर दिया और फिर कहा -

समझ की ही तो बात है...
भिखारी ने स्वयं को जब तक भिखारी समझा, वह भिखारी रहा | उसने स्वयं को व्यापारी मान लिया, व्यापारी बन गया |
जिस दिन हम समझ लेंगे कि मैं कौन हूँ...

फिर जानने समझने को रह ही क्या जाएगा ?