Saturday, 24 November 2018

The Group of Frogs



A group of frogs were travelling through the forest when two of them fell into a deep pit. When the other frogs saw how deep the pit was, they told the two frogs that there was no hope left for them.
However, the two frogs ignored their comrades and proceeded to try to jump out of the pit. However, despite their efforts, the group of frogs at the top of the pit were still saying that they should just give up as they’d never make it out.
Eventually, one of the frogs took heed of what the others were saying and he gave up, jumping even deeper to his death. The other frog continued to jump as hard as he could. Once again, the group of frogs yelled at him to stop the pain and to just die.
He ignored them, and jumped even harder and finally made it out. When he got out, the other frogs said, “Did you not hear us?”
The frog explained to them that he was deaf, and that he thought they were encouraging him the entire time.
Moral of the story: People’s words can have a huge effect on the lives of others. Therefore, you should think about what you’re going to say before it comes out of your mouth – it might just be the difference between life and death.

Wednesday, 17 October 2018

MR. BEAN - THE FUNNIEST MAN ON THE PLANET


Rowan Sebastian Atkinson  (born 6 January 1955) is an English actor, comedian and screenwriter best known for his work on the sitcoms Blackadder and Mr. Bean.



Thursday, 4 October 2018

जरा सोचो




ऑफिस से निकल कर शर्माजी ने

स्कूटर स्टार्ट किया ही था कि उन्हें याद आया,
.
पत्नी ने कहा था 1 दर्ज़न केले लेते आना।
.
तभी उन्हें सड़क किनारे बड़े और ताज़ा केले बेचते हुए

एक बीमार सी दिखने वाली बुढ़िया दिख गयी।
.
वैसे तो वह फल हमेशा "राम आसरे फ्रूट भण्डार" से

ही लेते थे,
पर आज उन्हें लगा कि क्यों न

बुढ़िया से ही खरीद लूँ ?
.
उन्होंने बुढ़िया से पूछा, "माई, केले कैसे दिए"
.
बुढ़िया बोली, बाबूजी 20 रूपये दर्जन,

शर्माजी बोले, माई 15 रूपये दूंगा।
.
बुढ़िया ने कहा, 18 रूपये दे देना,

दो पैसे मै भी कमा लूंगी।
.
शर्मा जी बोले, 15 रूपये लेने हैं तो बोल,

बुझे चेहरे से बुढ़िया ने,"न" मे गर्दन हिला दी।
.
शर्माजी बिना कुछ कहे चल पड़े

और राम आसरे फ्रूट भण्डार पर आकर

केले का भाव पूछा तो वह बोला 28 रूपये दर्जन हैं
.
बाबूजी, कितने दर्जन दूँ ?

शर्माजी बोले, 5 साल से फल तुमसे ही ले रहा हूँ,

ठीक भाव लगाओ।
.
तो उसने सामने लगे बोर्ड की ओर इशारा कर दिया।

बोर्ड पर लिखा था- "मोल भाव करने वाले माफ़ करें"

शर्माजी को उसका यह व्यवहार बहुत बुरा लगा,

उन्होंने कुछ  सोचकर स्कूटर को वापस

ऑफिस की ओर मोड़ दिया।
.
सोचते सोचते वह बुढ़िया के पास पहुँच गए।

बुढ़िया ने उन्हें पहचान लिया और बोली,
.
"बाबूजी केले दे दूँ, पर भाव 18 रूपये से कम नही लगाउंगी।

शर्माजी ने मुस्कराकर कहा,

माई एक  नही दो दर्जन दे दो और भाव की चिंता मत करो।
.
बुढ़िया का चेहरा ख़ुशी से दमकने लगा।

केले देते हुए बोली। बाबूजी मेरे पास थैली नही है ।

फिर बोली, एक टाइम था जब मेरा आदमी जिन्दा था
.
तो मेरी भी छोटी सी दुकान थी।

सब्ज़ी, फल सब बिकता था उस पर।

आदमी की बीमारी मे दुकान चली गयी,

आदमी भी नही रहा। अब खाने के भी लाले पड़े हैं।

किसी तरह पेट पाल रही हूँ। कोई औलाद भी नही है
.
जिसकी ओर मदद के लिए देखूं।

इतना कहते कहते बुढ़िया रुआंसी हो गयी,

और उसकी आंखों मे आंसू आ गए ।
.
शर्माजी ने 50 रूपये का नोट बुढ़िया को दिया तो

वो बोली "बाबूजी मेरे पास छुट्टे नही हैं।
.
शर्माजी बोले "माई चिंता मत करो, रख लो,

अब मै तुमसे ही फल खरीदूंगा,
और कल मै तुम्हें 500 रूपये दूंगा।

धीरे धीरे चुका देना और परसों से बेचने के लिए

मंडी से दूसरे फल भी ले आना।
.
बुढ़िया कुछ कह पाती उसके पहले ही

शर्माजी घर की ओर रवाना हो गए।

घर पहुंचकर उन्होंने पत्नी से कहा,

न जाने क्यों हम हमेशा मुश्किल से

पेट पालने वाले, थड़ी लगा कर सामान बेचने वालों से

मोल भाव करते हैं किन्तु बड़ी दुकानों पर

मुंह मांगे पैसे दे आते हैं।
.
शायद हमारी मानसिकता ही बिगड़ गयी है।

गुणवत्ता के स्थान पर हम चकाचौंध पर

अधिक ध्यान देने लगे हैं।
.
अगले दिन शर्माजी ने बुढ़िया को 500 रूपये देते हुए कहा,

"माई लौटाने की चिंता मत करना।

जो फल खरीदूंगा, उनकी कीमत से ही चुक जाएंगे।

जब शर्माजी ने ऑफिस मे ये किस्सा बताया तो

सबने बुढ़िया से ही फल खरीदना प्रारम्भ कर दिया।

तीन महीने बाद ऑफिस के लोगों ने स्टाफ क्लब की ओर से

बुढ़िया को एक हाथ ठेला भेंट कर दिया।

बुढ़िया अब बहुत खुश है।

उचित खान पान के कारण उसका स्वास्थ्य भी

पहले से बहुत अच्छा है ।

हर दिन शर्माजी और ऑफिस के

दूसरे लोगों को दुआ देती नही थकती।
.
शर्माजी के मन में भी अपनी बदली सोच और

एक असहाय निर्बल महिला की सहायता करने की संतुष्टि का भाव रहता है..!

जीवन मे किसी बेसहारा की मदद करके देखो यारों,

अपनी पूरी जिंदगी मे किये गए सभी कार्यों से

ज्यादा संतोष मिलेगा...!!
😊😊

नोट: - यदि लेख अच्छा लगा हो तो जरुर शेयर करे.....
सोच को बदलो जिंदगी जीने का नजरिया बदल जायेगा।

 त्यौहारों की खरीदी_
ऐसी जगह से करें

जो आपकी खरीदी की वजह से
त्यौहार मना सके ❜🙏

Tuesday, 2 October 2018

A Short Lecture on Google Video Ads By Kranti Gaurav from XLRI


Video ads are shown only to the people you want and you only pay when they watch. In other words, you won’t waste money advertising to people who aren't interested in your business.

A preview of video ads.

Get your ad live.

Once you create a video, you just need to set up a YouTube account and upload it. Then you can use Google Ads to start your campaign on YouTube. Your video will appear before or next to related videos or in search results.

Choose where your ad will appear.

Whether you’re trying to reach sports fans, music lovers, or anyone else, you can choose your audience based on age, gender, location, interests, and more.

Decide how much you want to spend.

Set your budget and use YouTube’s Analytics tool to see what’s working.

In Google Ads, you can create compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites. Available video ad formats include: TrueView in-stream ads, TrueView video discovery ads, and bumper ads.
While video ad content must be hosted on YouTube, video ads can appear on YouTube and on video partner sites and apps across the Google Display Network, including on tablets and mobile devices (depending on your format and settings).
This article describes the benefits of video ads and compares the different video ad formats available. Explore the formats in detail below. You can also learn more about our policies and requirements.
TrueView video ads
With TrueView ads, you don't pay for random impressions or maybe-they-saw-its. You’re only charged when viewers watch or interact with elements of your video. There are two types of TrueView ads: in-stream and video discovery.
Benefits
It's a win-win: Viewers see videos they're curious about, and you get more views from an audience you know is interested. Because you choose what you want to pay for a view, you get the right audience at the right price. Unlike cost-per-impression (CPM) pricing, you won't need to pay every time your ad is shown.
Freedom to customize: You can also run videos longer than 30 seconds, so you can experiment with different formats. You can try longer product demos, customer testimonials, or a how-to video demonstrating your product in action.
Broad reach: TrueView ads can appear on both YouTube and other publisher sites in the Display Ads for desktop computers and high-end mobile devices. Note that video content for TrueView ads must be hosted on YouTube.
TrueView in-stream ads:
When should I use them?
Use this format when you have video content you'd like to promote before other videos on YouTube and across the Display Network.
How does it work?
Your video ad plays before, during, or after other videos. After 5 seconds, the viewer has an option to skip the ad.
Where can the Display Network ads appear?
TrueView in-stream video ads can appear on YouTube watch pages, on videos on partner sites, and apps in the Display Network.
​How will I be charged?
You pay when a viewer watches 30 seconds of your video (or the duration if it's shorter than 30 seconds) or interacts with your video, whichever comes first.
Which campaign goals allow in-stream ads?
Leads
Website traffic
Brand awareness and reach
Product and brand consideration (all)
Campaign created without a goal
TrueView video discovery ads:
This format is formerly known as “TrueView in-display ads.” 
When should I use it?
Use this format to promote a video in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or on the YouTube mobile homepage.
How does it work?
Your ad consists of a thumbnail image from your video with some text. While the exact size and appearance of the ad may vary depending on where it appears, video discovery ads always invite people to click to watch the video. The video then plays on the YouTube Watch page or on your channel page.
Where can the ads appear?
On YouTube search results
Alongside related YouTube videos
On the YouTube mobile homepage
How will I be charged?
You’ll be charged only when viewers choose to watch your ad by clicking the thumbnail.
Which campaign goals allow video discovery ads?
Product and brand consideration
Campaign created without a goal
Bumper ads
Bumper ads are a short video ad format designed to allow you to reach more customers and increase awareness about your brand.
When should I use them?
Use this format when you’d like to reach viewers broadly with a short, memorable message.
How does it work?
Your bumper video ad is 6 seconds or shorter and plays before, during, or after another video. Viewers do not have the option to skip the ad.
Where can the ads appear?
Bumper ads can appear on YouTube videos, or on videos on partner sites and apps on the Google Display Network.
​How will I be charged?
You pay based on impressions. Bumper ads use CPM (cost-per-thousand impressions) bidding, so you pay each time your ad is shown 1,000 times.
Which campaign goals use bumper ads?
Brand awareness and reach
Campaign created without a goal
Outstream ads
Outstream ads are mobile-only (phones and tablet devices) video ads that play on partner websites and within apps.
When should I use them?
Outstream ads are a way of expanding the reach of your video ads on mobile, helping you reach more customers.
How does it work?
Outstream ads begin playing with the sound off. Users tap the ad to unmute. Advertisers are only charged when more than half of the ad screen space is shown for two seconds or more. The format is designed to increase your video reach at an efficient cost.
Where can the ads appear?
One video template can run across a variety of different mobile placements. For mobile web placements outstream ads appear in banners, while for mobile app placements they'll appear in banners, interstitials, in-feed, native, as well as in both portrait and fullscreen modes.
Outstream videos are mobile-only ads that appear on partner sites and apps on the Google Display Network. This ad format isn’t available on YouTube yet.
How will I be charged?
You’re charged for outstream ads based on viewable cost-per-thousand-impressions (vCPM), so you’ll only be charged when someone sees your video play for two seconds or more.
Which campaign goals use outstream ads?
Brand awareness and reach
Campaign created without a goal

Tip: Regardless of the video ad type you choose, it's recommended to add square and vertical videos to engage mobile customers.

Thank you so much Guys.
Stay Fit, Take Care & keep Smiling :-)
God Bless !!
Kranti Gaurav
XLRI Jamshedpur

Monday, 1 October 2018

Waze Local Advanced Solutions - Kranti Gaurav


Learn about Waze Ads solutions

Waze Ads offers three distinct advertising solutions based on your investment level and number of locations — Waze Local Starter, Waze Local Plus and Waze for Brands.

Waze Local Starter

Waze Local Starter is designed for local businesses with a minimum investment level of $60 USD/month. Waze Local Starter is designed for businesses in need of a more localised campaign. Their local campaigns offer the following:
Branded pins
  • Pins are your digital store signs on the map. They mark your business on the map and are visible to Wazers that are close by.
  • When tapped, pins reveal more information about your business including a description, logo, opening hours and a phone number.
  • Wazers can immediately drive to your business from the ad, or reach your website and phone number. 
Promoted Search:
  • A branded, highlighted search result displayed when Wazers search your business.  
Waze Local Starter solution is sold on a bidding model, on a cost per thousand impressions basis. You set your maximum budget and are charged based on the number of monthly impressions.

Waze Local Plus

Our Local Plus solution is designed for regional chains, franchisees and multi-location businesses with a minimum investment level of $3,000 USD per month.
The Local Plus solution offers everything available to our Local Starter advertisers as well as Standard Takeover ads, an advanced dashboard, faster and personalised service, additional targeting options and additional payment options. 
Standard Takeovers (also known as Zero Speed Takeovers): 
These prominent banners display your logo and customized text to drivers while at full stop.
Takeovers appear when users are located within a certain radius from your business, prompting various calls to action, such as “Drive There” for navigation, “Download App,” “Save for Later,” “Save Coupon” and more.
You control the radius in which Takeovers are served to users, as well as their schedule and frequency. 

Waze for Brands

Waze for Brands solution is designed for businesses with a minimum investment level of $15,000 USD per month. This solution is most suitable for enterprise level advertisers with a large regional or national footprint.

Waze Local Fundamentals - Kranti Gaurav




The Waze navigation app has been updated with support for taxis. Waze is the world's largest community-based traffic and navigation app. Join drivers in your area who share real-time traffic & road info to save time, gas money, and improve daily commuting for all.

Why Waze

Reach drivers nearby
Target drivers who are on the go near your business location with a meaningful local ad experience.

Track in real-time
Since Waze is a digital app, you will know exactly how many potential customers engaged with your ads.

Simple start
Create your ad in a few simple steps. Start with as little as $2/day. No commitment.

How It Works

Define your budget
Tell us how much you want to spend each month.

Drivers see your ad
Drivers near your location can now see your ad and click on it to view more information.

Ad Formats

Branded Pins
Like a store sign, pins inform and remind drivers that your business is on or near their route.

Promoted Search
Your locations will be promoted to the top of search results and include your brand logo.

Zero-Speed Takeover
The Zero-Speed Takeover is a digital billboard. It is shown when drivers are at a complete stop.

Monday, 10 September 2018

Digital Marketing and Its Benefits to Drive Your Business Growth by Kranti Gaurav



Marketing is all about connecting with your audience in the right place at the right time. In the age of digitisation, your best strategy would be to meet your customers online where they are already spending much time.

Digital platforms are increasingly getting associated with marketing schemes and everyday life. In such circumstances, it’s essential to understand the key benefits of digital marketing.

By incorporating technology-focused strategies into marketing, business owners can gain better outputs easily.

So, What Exactly is Digital Marketing?

Digital marketing is the promotion of products/services via various forms of electronic media, mainly based on the internet. Basically, the definition of digital marketing refers to all of your online marketing efforts. Many businesses have already experienced advantages of digital marketing over traditional marketing.

Unlike traditional marketing, it involves the use of channels and methods for a proper understanding in the real-time scenario. Thus, organizations can analyze marketing campaigns and implement necessary steps accordingly.

Regardless of what your company sells, digital marketing can work effectively for any industry.

With digital marketing, you can see results much faster than you might with offline marketing. The interactive nature of digital marketing strategies helps companies to grow their client base in a short span of time.

Benefits of Digital Marketing

Are you still wondering why digital marketing is so important?

If so, keep reading…

Here are few advantages of digital marketing that will surely help you make the right decision for your business.

Strategize with The Valuable Data and Analytics

With digital marketing, you can have an idea of the exact number of people who have viewed your website’s homepage in real time.

With google analytics, you can track stats and information about your marketing website. It will let you know about –

the number of people visiting your business page
their geographic location
the sex, age and interests of the visitors
how much time they are spending on your site
the source of traffic from various gadgets
website bounce rates
how the traffic has changed over time
By displaying a breakdown of all of this traffic information, this intelligence helps you to prioritize the marketing channels.

Mind blowing, isn’t it?

The real-time data analysis provides you with a better understanding of the effectiveness of your marketing tactics. With access to this information, you can also optimize your marketing budget by investing in the well-performing marketing campaigns.

Content Performance and Lead Generation

Imagine you’ve created a product brochure and delivered it to people as an offline content.

Does it seem to be convenient enough?

The problem is that you have no idea how many people have gone through that or, in the worst scenarios, how many people threw it into the trash!

Once you create an impactful visual content, start promoting it on social media. Through such networks, buyers would be able to learn about products and services through influencers and peers.

The more engagement you get, the more Google considers your content to be worthy. And in turn, it will boost your SEO rankings with ease.

Through digital marketing, you can measure exactly how many people viewed your marketing content. Thereafter, you can collect the contact details of those who download it by using forms. Additionally, you’re also generating qualified leads when people download it. With a solid lead nurturing strategy, you can build better awareness and affinity for your brand.

Improved Conversion Rates

Converting a customer online is not a big deal. All you need to do is just make your marketing strategy an engaging one.

Targeted traffic offers bigger chances for conversion. Unlike other types of advertising, digital marketing lets you have a two-way conversation with customers and leads.

Through digital marketing, you can reach out to your customers at any time. Instead of bothering them with multiple phone calls, reaching customers online seems to be a better idea. Just send an email and let them make a purchase and learn more about your organization. From such interactions, important leads can be generated, which would eventually bring an increase in conversion rates.

More Cost Effective Than Traditional Marketing

Digital marketing lets you save your money to a substantial extent. This has the potential to replace costly advertising channels such as television, radio and yellow pages.

With email marketing automation, you can boost your leads. Thus, it will allow you to pre-load content and schedule it for sending out the content at key times.

Higher Revenues

It’s a well-known fact that higher conversion rates can be generated by effective digital marketing techniques.  Hence, it will deliver loads of profitable benefits for your business in terms of better and higher revenues.

While advertising your brand:

have a good layout that enables easy navigation
use the digital platform to understand customer purchase patterns
offer the right idea that meets the needs of your customers
use multiple digital marketing channels to gather useful data
With better revenue growth expectancy, small and medium enterprises will have better chances of expanding their workforce.

Higher ROI from Your Campaigns

Digital marketing companies optimize conversion rates to achieve maximum Return on Investment (ROI) for businesses. With smarter branding and better revenues, digital marketing can fetch a better ROI than traditional marketing.

With effective tracking and monitoring methods, results can be analyzed. It helps the organizations to take necessary measures as soon as possible.

With digital marketing, you can generate a steady flow of targeted traffic that gets converted into sales and leads. And, the more your business generates this kind of traffic, the faster you can enjoy your ROI.

Compete with Large Corporations

Does digital marketing sound as foreign as binary code to you?

Don’t worry if you are dealing even with a small industry.

The importance of digital marketing also lies in the fact that it lets you compete head to head with big brands and large corporations.

From a small vendor to a large powerhouse, digital marketing offers an affordable and effective marketing tactics. Small brands can drive traffic both locally and across the country by reaching out to their target consumers.

Get Prepared for the “Internet of Things”

The “Internet of Things” is a global ecosystem of interconnected devices – smartphones, tablets and several other gadgets. These can help people interact with each other through the world of web.

Digital marketing will prepare your business towards this eventuality. It will permeate through every aspect of people’s lives.

Your business survival strategy needs to be equipped with this interconnected grid. It will provide you an access window to reach out to targeted audience belonging to this online grid.

Earn People’s Trust and Build Brand Reputation

Digital Marketing leverages on social media signals, social proof and testimonials availed from bonafide consumers. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences.

People would trust information about a particular brand if the data comes from people they know.

And once you meet their expectations, your brand reputation will go viral. Eventually, it will open new doors of opportunities for reaching bigger markets.

Ensure Online Business Survival

Many people may come and go, but a targeted few will actually make a purchase. If you can target the right kind of people who are going to be your potential customers, the best results will surely come.

By implementing smart tactics, like blogging and social media, you can communicate with the target audience. It will help you gain valuable feedback and insights. With these, you can strategize and ensure the survival of your business.

Know All About Your Competitors

As they say – “Keep your friends close and your enemies closer.”

Social media competitive analysis is an integral part of your digital marketing campaign.

When you are engaging in digital marketing, you can ask the experts to look into your competitor’s online strategies. It will help you to capitalize on any possible opportunities in no time. You can see what they are doing to gain an upper hand and reach more consumers.

Thus, you can figure out marketing opportunities and gain a strong competitive advantage.

Real Time Results

Unlike traditional methods, you can see in real time what’s working and what’s not for your online business.

Through online marketing, you can know about:

the number of visitors to your site
the increase in the number of its subscribers
peak trading times
conversion rates
Increase/drop in website traffic
bounce rate
and much more!
And this can be done just with the touch of a button.

Such results can give you a thorough idea through which you can choose necessary steps to improve your results.

Improve Your Outreach

Since digital marketing takes place online, it is accessible to the global audience.

Whereas traditional marketing limits you to a particular geographic area, its modern counterpart can help you interact with the customers quite easily.

On the other hand, it seems like having your storefront open all day long. And with digital marketing specialists, you can respond to posts promptly on your platforms.

It doesn’t take long for gaining publicity to enhance the prospects and enjoy the benefits of digital marketing for your business at its best.

If you’re not yet utilizing the power of digital marketing for your business, you are missing a lot of golden opportunities.

Your prospective customers are waiting for you in the digital world.

Now that you know how digital marketing can help your business, make the move without any delay my dear Friends.

Thank you so much Guys..

Stay Fit, Take Care & Keep Smiling :-)

Kranti Gaurav
XLRI jamshedpur

Monday, 27 August 2018

आटा और डाटा की कश्मकश

एक व्यंग कथा आटा और डाटा
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शहर के बाजार में, एक दिन अजब नजारा देखा... !

सड़क के एक ओर, एक बोर्ड लगा था, "20 किलो आटा फ्री”!
सड़क के दूसरी ओर, दूसरा बोर्ड लगा था, “20 जी बी डाटा फ्री”!

आटा वाली लाइन पर पसरा था सन्नाटा !
डाटा वाली लाइन पर था भीड़ का झन्नाटा !

आटे की दुकान सूनी पड़ी थी !
डाटे की दुकान भीड़ से ठसी थी !

हर शक्ल सूरत के, हर परिधान, हर वेशभूषा के लोग,
बस फ्री डाटा पाने की होड़ में पडे़ थे !

खुब गुत्थमगुत्था मची थी, हाथापाई की नौबत आन पड़ी थी!
कुछ दिव्यांग, कुछ अपंग , कुछ जीर्ण-शीर्ण वस्त्र धारण किए हुए ,

तो कुछ मध्यम वर्गीय, लालची, लालच की लार टपकाते हुए,
तो कुछ सक्षम, समृद्ध, संपन्न,  संभ्रांत लोग,

बस मुफ्त डाटा पाने के जद्दोजहद में फंसे थे!
नजारा देखकर दिमाग चकराया !

एक फटे पुराने कपड़े पहने हुए , भिखारी जैसे दिखने वाले,
इंसान से बात करने का साहस जुटा पाया!

मैंने उससे पूछा “भाई उधर आटा मिल रहा है , वह भी 20 किलो! ले लो,
कम से कम 20 दिनों का काम तो चल ही जाएगा,
यहाँ से डाटा लेकर तुम क्या करोगे ?”

उसने मुझे ऊपर से नीचे तक निहारा,
मेरे चाल-चलन चरित्र, सबको अपने दिमाग में उतारा,

कुछ झल्लाया, कुछ झुंझलाया, कुछ चिल्लाया, और मुझे ये बतलाया...
“ साहब आपको मालूम नहीं है, ना जाने कौन सी दुनिया में रहते हो,

मेरे मोबाइल में एक ‘दान-दक्षिणा ऐप’ है,
शहर में कहीं भी मुफ्त भंडारा लगा हो,

किसी भी मंदिर में खाना बना रहा हो,
कोई सेठ कंबल बांट रहा हो,

किसी मंदिर के बाहर या कहीं भी कुछ दान दक्षिणा का प्रोग्राम चल रहा हो ,
सब की लाइव जानकारी मेरे मोबाइल में आ जाती है ,

बस इतना करना होता है कि सटीक जानकारी के तहत,
उस जगह की लोकेशन मोबाइल में फीड करके वहां पहुंच जाते हैं,

और जो भी बंट रहा होता है, वह ग्रहण करते हैं ...

अब आप बताइए 20 किलो आटा तो 20-25 दिन चलेगा,
जबकि 20 जी बी डाटा से मेरा 40-50 दिन का काम चल जाएगा।“

मैं किंकर्तव्यविमूढ़, हैरान, परेशान, इस उलझन में पड़ा था,
इस परेशानी से जूझ रहा था कि

मैं आटा वाले लाइन में खड़ा हूं ,
कि डाटा वाली लाइन में!
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देश बदल रहा है साहब,
आप मानो या ना मानो ....

Wednesday, 22 August 2018

चाहे गीता पढ़िए, या पढ़िए क़ुरान.. तेरा मेरा प्यार ही, हर पुस्तक का ज्ञान..

चाहे गीता पढ़िए, या पढ़िए क़ुरान..
तेरा मेरा प्यार ही, हर पुस्तक का ज्ञान..

ईद मुबारक

May Allah accept your good deeds, forgive your sins & ease your suffering. May this Eid-al-adha, the almighty shower his blessings on each one of us.

Thursday, 16 August 2018

मौत से ठन गई (श्री अटल बिहारी वाजपेयी जी)

जूझने का मेरा इरादा न था,
मोड़ पर मिलेंगे इसका वादा न था,

रास्ता रोक कर वह खड़ी हो गई,
यों लगा ज़िन्दगी से बड़ी हो गई।

मौत की उमर क्या है? दो पल भी नहीं,
ज़िन्दगी सिलसिला, आज कल की नहीं।

मैं जी भर जिया, मैं मन से मरूँ,
लौटकर आऊँगा, कूच से क्यों डरूँ?

तू दबे पाँव, चोरी-छिपे से न आ,
सामने वार कर फिर मुझे आज़मा।

मौत से बेख़बर, ज़िन्दगी का सफ़र,
शाम हर सुरमई, रात बंसी का स्वर।

बात ऐसी नहीं कि कोई ग़म ही नहीं,
दर्द अपने-पराए कुछ कम भी नहीं।

प्यार इतना परायों से मुझको मिला,
न अपनों से बाक़ी हैं कोई गिला।

हर चुनौती से दो हाथ मैंने किये,
आंधियों में जलाए हैं बुझते दिए।

आज झकझोरता तेज़ तूफ़ान है,
नाव भँवरों की बाँहों में मेहमान है।

पार पाने का क़ायम मगर हौसला,
देख तेवर तूफ़ाँ का, तेवरी तन गई।

मौत से ठन गई।