As a Marketing Strategist deeply in love with Bollywood, Pop Culture is my saviour during trying times. Behind the evergreen dialogues of Sholay we can uncover the effective solutions that can help us defeat the dreaded villain CORONA SINGH! The premise came from a friend's share on social media but I had fun developing it further.
1. Jo Darr Gaya Samjho Marr Gaya.
KEEP CALM AND BE COOL. Do not succumb to fear in the face of uncertainty and unpredictability. Do not panic. These are testing times. Face the pandemic bravely. Every cough is not Corona. Do not die of a heart attack or suffer from depression or anxiety attacks even before Corona gets you.
2. Kitne Aadmi The?
MAINTAIN SOCIAL DISTANCING. Always be aware of how many people are going to be at a certain place. Do not go to crowded places. Do not gather as if you will miss watching something if you do not go out. You will miss nothing. Remember this is CORONA, not KAREENA.
3. Itna Sannata Kyun Hai Bhai?
MAKE THE LOCKDOWN MATTER. Do not ask this question unless you are living under a rock. This is not the time to show your Left-Liberal side. You should support Janta Curfew & should be ready for more of these sannatas in the coming days.
4. Kya Samajhkar Aaye The… Sardar Khush Hoga… Sabashi Dega!
DON'T SAY WTF to WFH. Do not think your going to the office at this time would be applauded (unless of course you work at a hospital). Your boss would not be happy if he or she comes to know that you have gone to the office especially when you have been told to Work-From-Home. Confine yourself and SIT AT HOME.
5. Basanti, Inn Kutto Ke Samne Mat Nachna.
FLATTEN THE CURVE. Do not go out dancing. Do not even throw dance parties at home. If you must dance… dance alone...but never with or in front of anyone. Better still, do some exercises to flatten the curve on your stomach. Yoga anyone?
6. Yeh Ramgarh Wale Apni Betiyon Ko Kaunsi Chakki Ka Aata Khilate Hain Re?
STAY CONNECTED. It is very important to know which chakki’s & grocery stores are open in the neighborhood during a lockdown. Do not hoard things but do know where all things will be available when you need them.
7. Yeh Haath Humko DeDe Thakur
FREQUENTLY APPLY A HAND SANITISER OR SOAP. Its extremely important to keep your hands germ-free.Meticulous hand washing is your best bet to get rid of the grime that clings to the hand, that might harbour nasty pathogens, including the coronavirus. Clean hands are also going to protect you from other infectious diseases, too, like the flu.Take your time to clean your hands. Else it can worsen to : Yeh Haath Nahin, Phansi Ka Phanda Hai!
8. Ab Tera Kya Hoga Kaliya!
STAY SAFE but LEAVE LUCK TO HEAVEN. And if you are still unlucky after all this & get hit by the virus bullet you can only wonder. Don't offer excuses. There’s no antidote. If you reach this stage stop following SHOLAY & declare yourself in front of the doctors and medical experts. Because when they say, Ab goli kha, they really mean it!
9. Yunki, Yeh Kaun Bola?
DON'T GO BY HERESAY! Verify your sources and go by authentic information before taking any hasty decision. Avoid unregulated online news sources and rely on depoliticized ones. Under stress, people are unlikely to rethink the filters through which they see reality.
10. Holi Kab Hai..Kab Hai Holi ?
HAPPY DAYS WILL BE HERE AGAIN. Don't worry, this crisis too shall pass. Be patient. Corona will be eliminated and all outdoors will open up. After some time, life will be back to normal. Will it be business as unusual? Will it create a dramatic change in attitudes, habits, behaviours and skill sets?
We shall see. Till then, ๐ Be Indoors. Be Safe ๐
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