Ten Lessons from Sholay in times of Covid-19

As a Marketing Strategist deeply in love with Bollywood, Pop Culture is my saviour during trying times. Behind the evergreen dialogues of Sholay we can uncover the effective solutions that can help us defeat the dreaded villain CORONA SINGH! The premise came from a friend's share on social media but I had fun developing it further.

1. Jo Darr Gaya Samjho Marr Gaya.

KEEP CALM AND BE COOL. Do not succumb to fear in the face of uncertainty and unpredictability. Do not panic. These are testing times. Face the pandemic bravely. Every cough is not Corona. Do not die of a heart attack or suffer from depression or anxiety attacks even before Corona gets you.

2. Kitne Aadmi The?

MAINTAIN SOCIAL DISTANCING. Always be aware of how many people are going to be at a certain place. Do not go to crowded places. Do not gather as if you will miss watching something if you do not go out. You will miss nothing. Remember this is CORONA, not KAREENA.

3. Itna Sannata Kyun Hai Bhai?

MAKE THE LOCKDOWN MATTER. Do not ask this question unless you are living under a rock. This is not the time to show your Left-Liberal side. You should support Janta Curfew & should be ready for more of these sannatas in the coming days.

4. Kya Samajhkar Aaye The… Sardar Khush Hoga… Sabashi Dega!

DON'T SAY WTF to WFH. Do not think your going to the office at this time would be applauded (unless of course you work at a hospital). Your boss would not be happy if he or she comes to know that you have gone to the office especially when you have been told to Work-From-Home. Confine yourself and SIT AT HOME.

5. Basanti, Inn Kutto Ke Samne Mat Nachna.

FLATTEN THE CURVE. Do not go out dancing. Do not even throw dance parties at home. If you must dance… dance alone...but never with or in front of anyone. Better still, do some exercises to flatten the curve on your stomach. Yoga anyone?

6. Yeh Ramgarh Wale Apni Betiyon Ko Kaunsi Chakki Ka Aata Khilate Hain Re?

STAY CONNECTED. It is very important to know which chakki’s & grocery stores are open in the neighborhood during a lockdown. Do not hoard things but do know where all things will be available when you need them.

7. Yeh Haath Humko DeDe Thakur

FREQUENTLY APPLY A HAND SANITISER OR SOAP. Its extremely important to keep your hands germ-free.Meticulous hand washing is your best bet to get rid of the grime that clings to the hand, that might harbour nasty pathogens, including the coronavirus. Clean hands are also going to protect you from other infectious diseases, too, like the flu.Take your time to clean your hands. Else it can worsen to : Yeh Haath Nahin, Phansi Ka Phanda Hai!

8. Ab Tera Kya Hoga Kaliya!

STAY SAFE but LEAVE LUCK TO HEAVEN. And if you are still unlucky after all this & get hit by the virus bullet you can only wonder. Don't offer excuses. There’s no antidote. If you reach this stage stop following SHOLAY & declare yourself in front of the doctors and medical experts. Because when they say, Ab goli kha, they really mean it!

9. Yunki, Yeh Kaun Bola?

DON'T GO BY HERESAY! Verify your sources and go by authentic information before taking any hasty decision. Avoid unregulated online news sources and rely on depoliticized ones. Under stress, people are unlikely to rethink the filters through which they see reality.

10. Holi Kab Hai..Kab Hai Holi ?

HAPPY DAYS WILL BE HERE AGAIN. Don't worry, this crisis too shall pass. Be patient. Corona will be eliminated and all outdoors will open up. After some time, life will be back to normal. Will it be business as unusual? Will it create a dramatic change in attitudes, habits, behaviours and skill sets?

We shall see. Till then, 🙏 Be Indoors. Be Safe 🙏

Power of Marketing on LinkedIn

Generate leads, drive website traffic, and build brand awareness. Marketing on LinkedIn helps you engage a community of professionals to drive actions that are relevant to your business. Discover how LinkedIn marketing can help you find new customers, make new business connections and grow your brand. For B2B social networking, LinkedIn is where the action is! Learn how to harness LinkedIn's marketing power and generate leads. LinkedIn is the best place to win leads. And 64% of corporate website visits originate on LinkedIn.

Yes, it's quick and easy way to reconnect with co-workers and old colleagues on this social network & also a powerful tool for lead generation & market research. 

With over 65 million users, LinkedIn is a social network geared toward career professionals. It's a platform for promoting your business, finding a job or freelance work, and connecting with joint venture partners.

If you have a business that caters to other businesses (B2B) or have a business in which networking for partners or clients is important, you should have a profile on LinkedIn. If you're not there or haven't maximized all the features of LinkedIn, this guide can help. Like other forms of internet marketing, marketing a business on LinkedIn is an inexpensive way to gain exposure.

Getting Started on LinkedIn

LinkedIn isn't centered on posting clever memes or what you had for breakfast. As a business owner, it's a space to interact with aspiring professionals and potential partners, to build your client base, and to accumulate referrals.

1. Learn more about how LinkedIn works.

2. Create a LinkedIn login, if you're not already a member.

3. Create a LinkedIn profile that focuses on how your business can help other members. Your goal is to avoid a boring ho-hum profile, and instead to create a profile that attracts people to you.

Consider creating a LinkedIn company page for your business. You'll have the opportunity to set up a business page as you complete the resume section of your personal LinkedIn profile. Your company page will be automatically linked to the resume in your profile.

With these LinkedIn basics in place, you can get started on marketing yourself and your business to other LinkedIn members.

Passive LinkedIn Marketing

Setting up a successful LinkedIn profile requires building connections and keeping your account updated to reassure potential clients, customers, and partners that you're easy to contact and reference. The passive approach of simply maintaining your profile can lead to the following opportunities:

1. Exposure to people hunting for products or services. LinkedIn's search features allow others who are looking for what you offer to find your profile and browse your offerings.

2. Introductions to potential clients. You can view your friends' and colleagues' references and connections while researching and messaging potential clients.

3. Display recommendations from others on LinkedIn. As part of your public profile, you can showcase testimonials for you and your business. These recommendations of your work ethic, product, or service can provide credibility that encourages people to do business with you.

Proactive LinkedIn Marketing

To proactively harness the power of LinkedIn, you can promote your business in the following ways: 

1. Post regular status updates. Write about what you're working on and who you're working for. Include updates that would be of interest to your target customers and clients. Focus on how you help others achieve their goals. 

2. Participate in groups. Join LinkedIn groups related to your business and your interests. Discussion participation can help establish you as an expert in your field. Don't spam or always talk about yourself. Instead, answer questions and be a resource that people can trust. 

3. Connect with those in your network and other group members. By sending personalized messages, you can connect with professionals that have similar interests or that can help you along your business journey.

4. Try LinkedIn advertising. Paid advertising on LinkedIn is an option for getting your business in front of potential clients quickly.

5. Upgrade to a paid LinkedIn membership. There are several tiers to choose from that can unlock additional contact options and other perks that may be a good fit for what you're trying to accomplish with your business. LinkedIn offers a free trial of their paid features so you can test before committing.

Adding LinkedIn to Your Marketing Strategy

Adding LinkedIn to your marketing strategy can help you expand your network, find customers, and cultivate a professional reputation for your business. Consider adding a LinkedIn badge to your website or blog, so visitors can easily find your profile and connect with you.

Spend at least 30 minutes a day on LinkedIn and choose your focus.

For example, expanding your network tried to connect with the big bosses and decision maker in your sales process, promoting your business, contributing in discussions or even publishing your own content around your passion and expertise.

Get comfortable with what you hope to accomplish by using LinkedIn. Try to find the common network ground between you and your prospect.

Try to research if there is someone you know from LinkedIn or there is any common ground.

Learn as much as you can before your initial conversation. Review your prospect's website, LinkedIn/social media profiles. Read industry trends. Study buyer personas.

Also, make sure to reflect on similar customers. Some questions to consider include:

· What were their goals/objectives?

· What issues/challenges were they facing?

· What gaps existed between where they were today versus where they wanted to be?

· What was their “buying journey”? Who was involved? What justifications were necessary?

· How has your product/service helped them achieve their objectives? What results have they realized?

Before you spend any money on premium accounts or paid marketing or other paid aspects of social network when dealing with LinkedIn, there is more than a way to deal with LinkedIn and for your business needs or for market research or even for your personal branding.

But all you need is only 30 minutes to do networking on LinkedIn.

Thank you so much Guys.

Stay Fit, Take Care & Keep Smiling.

God Bless !!

Try to fall & stay in love with yourself

Practicing self-love and self-care can seem extravagant—especially when we feel like our jobs are beating us down or we’re not doing enough for the kids or our houses are a mess. You need to know that you’re enough. You are complete with or without a partner. You are enough just as you are.

Instead of allowing the world to dictate how we feel about ourselves, focusing on self-care, positive encouragement, and self-love can help increase our self-esteem and self-confidence. So what does self-care mean exactly? It can be different things to different people. For you, it could be surrounding yourself with anti-anxiety remedies like lavender and practicing mindfulness. Perhaps it's making sure you have time to exercise. Obviously, eating right will make you feel better.

The juice that comes out of a fruit depends on the fruit. What's within you will come out when life squeezes you which means that internal having is as important as external having and two essential changes that has to come to that internal having is one you got to love yourself. You will not be able to celebrate any relationship in life. You will not be able to cherish any relationship in life. You will not be able to enjoy any relationship in life unless you begin to love yourself. Do not define yourself by how you look, color of your skin, your height, your weight, your size, your length of hair, sharpness of nose, color of your eyes. This is not you that is just the surface of you. You are far more than that, you are much more than that once you start doing something worthwhile in life to nobody in the world it matters how you look. Have you ever thought about whether Mother Teresa is beautiful or not. Each one of you would say she is beautiful based on her physical looks. It doesn't matter to you how she looks. Your grandmother is beautiful, I don't think I've ever heard from anybody in the world till today my grandmother is not beautiful. Now, is it based on looks your grandmother is beautiful because she is a beautiful person not based on how she looks even today. Don't you admire when your grandfather speaks to you without all that a few people. Don't you enjoy why his looks do not matter to you then why at teenage, twenty-one and twenty-two or even 50 years of age, you define yourself by your looks. It's a fading phenomena. You look like a princess one day and lolled turn gray another day. You will have a flawless skin one day and it will all turn into wrinkles another day you can have a complexion which radiates through your skin one day and another day it is gone. It is not how the bottle looks from outside its how the bottle looks from inside that really matters just because all the perfume bottle looks very sexy can you drink what is inside it you cannot know and just make us your what is that bottles you buy we're used store water, Tupperware now doesn't matter how it looks because it's clean inside you will still drink the contents the bottle has to be clean from inside and one of the ways by which the bottle has to be clean from inside us you got to start loving yourself and two you got to be happy with yourself rather than thinking you can make everybody happy in the world and rather than thinking that everybody can be happy in the world. At least, try on one thing be happy with yourself and contribute one more happy person to this world and remove one more happy person in the world and once you become happy with yourself in your presence lot more people will be happy than nothing and because you are a happy person lot more people will be happy with you than they are right now. Self love and self happiness is the first step in the journey of life. Am I happy with myself? Am I able to love myself?These are few steps in the journey of life. Learn to love yourself. Be happy with yourself and see that the world will be enjoying you lot more than it is doing right now and you will be able to enjoy yourself a lot more then you're doing it right now.

You have to love yourself before you can ever truly love anyone else, If you don’t love yourself how can you expect others to love you? If you don’t love yourself, you might accept a type of love that is less than what you deserve. At times it can feel like it’s easier to love others than it is to love ourselves. We can give amazing advice to other people about how they can develop their own self-esteem, but when that conversation is over we can still struggle with loving ourselves. We can give great advice to others and talk to them in such a thoughtful and empowering way, but then when we talk to ourselves; we’re not thoughtful, we’re hurtful. And, instead of encouraging ourselves, we’re blaming ourselves for our past. We’ve all been there, laying in bed in the middle of the night beating ourselves up. But the good news is, we can change how we think about and talk to ourselves. You can feel good about yourself.

One of the most important lessons we can learn in life is to love ourselves because how we treat our self, will directly impact how we treat others. Our confidence will come from self love. Our compassion and empathy will come from our ability to forgive and see the best in our on self. Reading about self love can become mantras and change the way you speak to yourself. Loving yourself is not a selfish act, but it’s a fundamental skill to generate the strength needed to love others.

Thank you so much Guys. Stay Fit, Take Care & Keep Smiling. God Bless !!

Kranti Gaurav

अन्तर्राष्ट्रीय महिला दिवस की अनन्त शुभकामनाएं

स्त्री यदि बहन है 

तो प्यार का दर्पण है ||

स्त्री यदि पत्नी है 

तो खुद का समर्पण है ||

स्त्री अगर भाभी है

तो भावना का भंडार है ||

मामी मौसी बुआ है 

तो स्नेह का सत्कार है ||

स्त्री यदि काकी है 

तो कर्तव्य की साधना है||

स्त्री अगर साथी है 

तो सुख की शतत संभावना है ||

और अंतिम पंक्ति......

स्त्री यदि "माँ" है

तो साक्षात "परमात्मा" है।।।

अन्तर्राष्ट्रीय महिला दिवस की अनन्त शुभकामनाएं

How is your life going on after doing an MBA from an IIM?

Happiness can't be pursued, it must ensue - chasing happiness is self-defeating, chase the reason to be happy instead.

People have enough to live by, but nothing to live for.

Let me tell you a story.

Mohit is a fresh IIM graduate. He has recently joined his job. He works in a company that is a market leader in consumer electronics loans.

It is Thursday evening. His manager calls him, and informs him that he is supposed to be there at an electronics store of a well-known national electronics chain from morning till the store closes in the night from Friday through Sunday of the same week to learn the process from the point of loan approval to loan disbursement.

He is supposed to meet the ground sales staff of his NBFC present in the store, who take care of the tasks ranging from pitching the zero interest (on a majority of products) finance options to the customer to processing them in the store itself, learn from them, and present his learnings and suggestions for improvement in customer experience on Monday. At the thought of working on the weekend, he agrees, albeit grudgingly.

He peers through the cracks in the blinds on the glass walls of the office building. In a minute, he finds himself at the balcony of the building, having a wistful glance at the iron-grey monsoon sky, reminiscing the good old days of college, when they used to pull off weeks - not days - without a single holiday. He returns to his desk, with a clear head - devoid of any qualms about the impending slog on the weekend.

On Friday morning, he arrives at the store. After arriving at the counter of his NBFC in the store, he meets the salesmen. He finds them pretty humble and kind. He starts observing the way customers are pitched, treated, and the technology-driven way of loan processing. He jots down the points he thinks are worth taking a note of.

As the day passes by, he finds the value communication of zero interest loans to the customers pretty intriguing. He starts understanding how the products they manage sitting in the luxury of the air conditioned office are sold by the sales staff at the bottom end of the hierarchy of the organisation.

He finds out that the patience of sales staff is a well that never dries. There is no sign of exasperation on their faces when he asks them silly questions notwithstanding their insane workload of handling tons of customers. He is amazed to observe their work ethics and commitment towards their duty. He is awed when he notices them offering their chair(s) to the customer(s), in case the ones present fall short, and processing the loan on the system while standing.

He grumbles about him having to work on the weekend while his friends will savor the much awaited Saturday, only to find out that the sales staff works for as many as thirty days in a row without a holiday in the peak season of the year. A lump of gratitude passes through his throat.

He leaves the store at 9:30 pm on Friday. The next day, he meets a newly married couple who have come to buy a refrigerator of 20,000 Indian Rupees. On being informed about the zero interest instant finance facility offered by his company, they take away a TV, a Refrigerator and a Home Theater System worth 1,20,000 Rupees - by paying the down payment of the same 20,000 Rupees they had brought with them. The excitement on their faces of embellishing their new home with the electronics durables of their desires makes him experience the concept of customer delight he had studied in the classroom.

With each passing day of his store visit, his excitement and desire to spend more time there keeps soaring in his heart, like snow collecting on a wall, one flake at a time. On Sunday night, he bids adieu to the sales staff. He books a shared Uber to his flat, sharing it with some girls, who are headed towards a pub that was supposed to screen the India-Pakistan cricket match. When the cab driver and Mohit talk about India's defeat in the match, the girls are aghast - not at the fact of being unaware that India has lost, but at the fact that there will be no screening for them to enjoy the weekend. They start searching for other places to go to, without even asking how India lost. Mohit chuckles with his lips closed.

Come Monday morning, he is back in office. He is supposed to present his findings of the visit. Having a fair understanding of the process, the customer experience and the scope of in-store marketing, he prepares a report. He presents it later in the day, answering a few questions, stumbling at a few others - leaving everyone in the room pretty satisfied. He returns home late.

After having dinner, he dozes off only to wake up in the early morning shivering from cold due to the breeze flowing through the window of his room. He finds out that he has fallen ill. Notwithstanding the ongoing summer season, he places an online order for an air condition summer quilt at 5:30 am. Now, he starts reading the biography of Sam Walton (Founder of Walmart).

After some time, he leaves for office along with his flatmates. On reaching office, he realises that the three days spent at the store were the best days of his hitherto fifty-day long journey in the organisation. Scrambling to understand a plethora of things that he is supposed to learn from his seniors in the office, who carry the badges of their alma maters, designations, and the number of years of experience on their chests, he reminds himself of the humility of the sales staff at the store.

Exhausted through the day, he realises that his throat infection and fever have worsened. He decides to walk for the 1.5 km distance from his office to home, to buy medicines, fruits et al along the way. After returning home, he falls on the bed, only to wake up to have his dinner, and discuss the proceedings and gossips of the day in the office with his flatmates.

Lying on the bed, with the fan off, medicine pills gobbled, he browses Quora, finds this question, and decides to write an answer to it.

Would his life have been different had he not been from an IIM?

Probably wouldn't.

Would he have prepared himself for work on the weekend as easily had he not been from a college where he had slogged on almost all the weekends?

Probably wouldn't.

Is his life happier than his peers' who are not from an IIM?

Can't say. Life after an IIM is not two half-moons of white and black colors; it’s a thousand shades of grey peppered with glimpses of happiness and otherwise.

The same goes for life beyond an IIM, or for that matter, any other institute.

Why Client Satisfaction is Important in Service Industry?

• 

  Great customer experience can take your brand places

  Customer satisfaction is a part of customers experience that exposes a suppliers behavior on customers expectation. 

  They will also more keenly interact with your posts, leaving some delightful and admirable comments. You should never ignore the importance of customer satisfaction. There are dozens of factors contributing to the success (or failure) of a business, customer satisfaction is one of them. It’s important to track this factor and work on improving it in order to make your customers more loyal and eventually turn them into brand ambassadors. Customer satisfaction indicates the fulfillment that customers derive from doing business with a firm.

• The importance of customer satisfaction should never be neglected. You should consider it especially while planning your marketing and positioning campaigns. Satisfied customers are more likely to share your content across social media.

Customer satisfaction is a marketing term that measures how products or services supplied by a company meet or surpass a customer’s expectation.

Customer satisfaction is important because it provides marketers and business owners with a metric that they can use to manage and improve their businesses.

If you don’t care about customers’ satisfaction, don’t expect them to care about your services or products. Sad, but true. The sooner you face it, the better you’ll perform.

High-standard customer service can win your clients’ hearts and make you recognizable within your target group. Nowadays when social media play such an important role in making decisions it’s crucial to keep an eye on the quality of customer service you provide.

A Loyal customer is a treasure you should keep and hide from the world

If you don’t care about customers’ satisfaction, don’t expect them to care about your services or products. Sad, but true.  The sooner you face it, the better you’ll perform.

High-standard customer service can win your clients’ hearts and make you recognizable within your target group. Nowadays when social media play such an important role in making decisions it’s crucial to keep an eye on the quality of customer service you provide.

Why customer satisfaction is important?

1. Measuring customer satisfaction should become your daily habit – not something you do from time to time and only if you’re about to face crisis management.

2. They can stop being your clients in a heartbeat. Customer satisfaction is a factor that helps you stand out of the competition. 

Your competitive rivals are just waiting for you to make a wrong move. What is more, they can often play the role of an instigator. Being prepared for their provocations is not enough if you don’t know how to deal with the negative backlash.

However, if you provide your customers with amazing customer service, you will gain arguments to convince those uncertain of your services.

Providing great customer service will satisfy both you and your targets. They get proper service, you get a proper revenue and everyone is happy.

As simple as that. Think, is there something more you can do to better treat your audience? That’s why you should never forget the importance of customer satisfaction.

It’s high time to face the truth – your brand can always do better!

Thank u so much Guys 👍

Stay Fit, Take Care & Keep Smiling 🤗

God Bless 🙏

Kranti Gaurav

XLRI, Jamshedpur

परिश्रम का महत्व

परिश्रम का मनुष्य के लिए वही महत्व है जो उसके लिए खाने, पीने और सोने का है । बिना परिश्रम का जीवन व्यर्थ होता है क्योंकि प्रकृति द्वारा दिए गए संसाधनों का उपयोग वही कर सकता है जो परिश्रम पर विश्वास करता है ।

परिश्रम अथवा कर्म का महत्व श्रीकृष्ण ने भी अर्जुन को गीता के उपदेश द्वारा समझाया था । उनके अनुसार:

”कर्मण्येवाधिकारस्ते मा फलेषु कदाचन: ।”

परिश्रम अथवा कार्य ही मनुष्य की वास्तविक पूजा-अर्चना है । इस पूजा के बिना मनुष्य का सुखी-समृद्ध होना अत्यंत कठिन है । वह व्यक्ति जो परिश्रम से दूर रहता है अर्थात् कर्महीन, आलसी व्यक्ति सदैव दु:खी व दूसरों पर निर्भर रहने वाला होता है।

परिश्रमी व्यक्ति अपने कर्म के द्वारा अपनी इच्छाओं की पूर्ति करते हैं । उन्हें जिस वस्तु की आकांक्षा होती है उसे पाने के लिए रास्ता चुनते हैं । ऐसे व्यक्ति मुश्किलों व संकटों के आने से भयभीत नहीं होते अपितु उस संकट के निदान का हल ढूँढ़ते हैं। अपनी कमियों के लिए वे दूसरों पर लांछन या दोषारोपण नहीं करते ।

दूसरी ओर कर्महीन अथवा आलसी व्यक्ति सदैव भाग्य पर निर्भर होते हैं । अपनी कमियों व दोषों के निदान के लिए प्रयास न कर वह भाग्य का दोष मानते हैं । उसके अनुसार जीवन में उन्हें जो कुछ भी मिल रहा है या फिर जो भी उनकी उपलब्धि से परे है उन सब में ईश्वर की इच्छा है । वह भाग्य के सहारे रहते हुए जीवन पर्यंत कर्म क्षेत्र से भागता रहता है । वह अपनी कल्पनाओं में ही सुख खोजता रहता है परंतु सुख किसी मृगतृष्णा की भाँति सदैव उससे दूर बना रहता है ।

किसी विद्वान ने सच ही कहा है कि परिश्रम सफलता की कुंजी है । आज यदि हम देश-विदेश के महान अथवा सुविख्यात पुरुषों अथवा स्त्रियों की जीवन-शैली का आकलन करें तो हम यही पाएँगे कि जीवन में इस ऊँचाई या प्रसिद्‌धि के पीछे उनके द्वारा किए गए सतत अभ्यास व परिश्रम का महत्वपूर्ण योगदान है ।

अमेरिका, चीन, जापान आदि विकसित देश यदि उन्नत देशों में हैं तो इसलिए कि वहाँ के नागरिकों ने अथक परिश्रम किया है। दूसरे विश्व युद्ध में भारी नुकसान के बाद भी आज यदि जापान ने विश्व जगत में अपना विशिष्ट स्थान बनाया है तो उसका प्रमुख कारण यही है कि वहाँ के लोगों में दृढ़ इच्छाशक्ति व अथक परिश्रम की भावना कूट-कूटकर भरी हुई है ।

परिश्रमी व्यक्ति ही किसी समाज में अपना विशिष्ट स्थान बना पाते हैं । अपने परिश्रम के माध्यम से ही कोई व्यक्ति भीड़ से उठकर एक महान कलाकार, शिल्पी, इंजीनियर, डॉक्टर अथवा एक महान वैज्ञानिक बनता है ।

परिश्रम पर पूर्ण आस्था रखने वाले व्यक्ति ही प्रतिस्पर्धाओं में विजयश्री प्राप्त करते हैं । किसी देश में नागरिकों की कर्म साधना और कठिन परिश्रम ही उस देश व राष्ट्र को विश्व के मानचित्र पर प्रतिष्ठित करता है ।

“विश्वास करो, यह सबसे बड़ा देवत्व है कि –

तुम पुरुषार्थ करते मनुष्य हो, मैं स्वरूप पाती मृत्तिका ।”

अत: उन्नति विकास एवं समृद्धि के लिए यह आवश्यक है कि सभी मनुष्य परिश्रमी बनें । परिश्रम वह कुंजी है जो साधारण से साधारण मनुब्ध को भी विशिष्ट बना देती है । परिश्रमी लोग सदैव प्रशसा व सम्मान पाते हैं । वास्तविक रूप में उन्नति व विकास के मार्ग पर वही व्यक्ति अग्रसर रहते हैं जो परिश्रम से नहीं भागते ।

भाग्य का सहारा वही लोग लेते हैं जो कर्महीन हैं । अत: हम सभी को परिश्रम के महत्व को स्वीकारना एवं समझना चाहिए तथा परिश्रम का मार्ग अपनाते हुए स्वयं का ही नहीं अपितु अपने देश और समाज के नाम को ऊँचाई पर ले जाना चाहिए ।

मैडम का गुस्सा

एक बहुत ही सुंदर सी राजकुमारी थी , उसको गुस्सा बहुत ज्यादा आता था | उसके गुस्से से घर के सारे लोग बहुत ही परेशान रहा करते थे , लेकिन उसका गुस्सा कभी कम ही नहीं होता था | एक दिन जब घर के सारे लोग उससे परेशान हो गए तो सबने मिलकर उसके पिता को यह बात बताया| उसके पिता जी जब यह बात सुने तो उनको भी बहुत ही ज्यादा दुःख हुआ , उन्होंने ठान लिया की अब इसका गुस्सा कम करने का कोई न कोई रास्ता निकालना पड़ेगा | एक दिन उसने अपनी बेटी को बुलाया और बोला मे आप के साथ एक गेम खेलना चाहता हू | लडकी बहुत ही ज्यादा खुश हो गयी और बोली क्यों नहीं पिता जी | उसके पापा ने बोला – तुमको जब भी किसी पर गुस्सा आएगा तुम दीवार पर एक कील ठोक देना और जिस दिन गुस्सा न आये दीवार की एक कील निकाल देना | लडकी ने बोला ठीक है पापा , लेकिन आप को गेम जीतने के बाद बहुत ही अच्छा सा गिफ्ट देना होगा || उसके पापा बोले ठीक है |

पहले ही दिन लडकी को खूब गुस्सा आया और उसने दस कील दीवार मे लगा दिया | अगले दिन कुछ और , फिर धीरे – धीरे घर के बहुत सारे लोग उससे बात करना बंद कर दिया | अब वह बहुत ही शांत रहती थी और कुछ टाइम बीत जाने के बाद उसका गुसा कम होते गया और अब वह एक – एक करके सब कील निकालने लगी | ऐसा करते – करते काफी टाइम बीत गया और एक दिन सब कील दीवार से नीकल गयी और अब उसका गुस्सा भी बहुत कम हो चुका था |

जब सब कील निकल गयी तो वह एकदम बदल चुकी थी और अपने पापा के पास जाकर बोली पापा मैं तो यह गेम जीत गयी | तो उसके पापा ने समझाया कि बेटी देखो जो कील तुमने दीवार पर लगाया था और अब नीकाल दिया वहा कितना दरार पड़ गया है | इसी तरह तुम जब भी किसी से गुस्सा करती हो तो समझ लो कि तुम अपने रिश्ते मे एक दीवार खड़ी कर देती हो |लड़की को यह बात समझ आ गयी थी और वह रोते हुए

बोली यही है मेरा सबसे बड़ा गिफ्ट, अब मैं किसी पर भी गुस्सा नहीं करूंगीी

तो दोस्तों इस कहानी से हम लोगो को यही सीख मिलता है की गुस्सा इंसान को कुछ भी करा सकता है , इसलिए गुस्सा को छोड़ देने मे ही भलाई है ||

अनोखी साइकिल रेस

अनोखी साइकिल रेस Importance of Teamwork

टीम के साथ मिलकर काम करने की महत्ता बताती हिंदी कहानी 

अमर एक multi national company का ग्रुप लीडर था। काम करते-करते उसे अचानक ऐसा लगा की उसके टीम में मतभेद बढने लगे हैं। और सभी एक-दूसरे को नीचा दिखाने में लगे हुए हैं। इससे निबटने के लिए उसने एक तरकीब सोची।

उसने एक meeting बुलाई और team members से कहा –

Sunday को आप सभी के लिए एक साइकिल race का आयोजन किया जा रहा है। कृपया सब लोग सुबह सात बजे अशोक नगर चौराहे पर इकठ्ठा हो जाइएगा।

तय समय पर सभी अपनी-अपनी साइकलों पर इकठ्ठा हो गए।

अमर ने एक-एक करके सभी को अपने पास बुलाया और उन्हें उनका लक्ष्य बता कर स्टार्टिंग लाइन पर तैयार रहने को कहा। कुछ ही देर में पूरी टीम रेस के लिए तैयार थी, सभी काफी उत्साहित थे और रूटीन से कुछ अलग करने के लिए अमर को थैंक्स कर रहे थे।

अमर ने सीटी बजायी और रेस शुरू हो गयी।

Boss को impress करने के लिए हर कोई किसी भी कीमत पर रेस जीतना चाहता था। रेस शुरू होते ही सड़क पर अफरा-तफरी मच गयी… कोई दाएं से निकल रहा था तो कोई बाएँ से… कई तो आगे निकलने की होड़ में दूसरों को गिराने से भी नहीं चूक रहे थे।

इस हो-हल्ले में किसी ने अमर के निर्देशों का ध्यान ही नहीं रखा और भेड़ चाल चलते हुए सबसे आगे वाले साइकिलिस्ट के पीछे-पीछे भागने लगे।

पांच मिनट बाद अमर ने फिर से सीटी बजायी और रेस ख़त्म करने का निर्देश दिया। एका -एक सभी को रेस से पहले दिए हुए निर्देशों का ध्यान आया और सब इधर-उधर भागने लगे। लेकिन अमर ने उन्हें रोकते हुए अपने पास आने का इशारा किया।

सभी बॉस के सामने मुंह लटकाए खड़े थे और रेस पूरी ना कर पाने के कारण एक-दूसरे को दोष दे रहे थे।

अमर ने मुस्कुराते हुए अपनी टीम की ओर देखा और कहा-

“अरे क्या हुआ? इस टीम में तो एक से एक चैंपियन थे पर भला क्यों कोई भी व्यक्ति इस अनोखी साइकिल  रेस को पूरा नहीं कर सका?”

अमर ने बोलना जारी रखा- “मैं बताता हूँ क्या हुआ….दरअसल आप में से किसी ने भी अपने लक्ष्य की तरफ ध्यान ही नही दिया। अगर आप सभी ने सिर्फ अपने लक्ष्य पर ध्यान दिया होता तो आप सभी विजेता बन गये होते , क्योंकि सभी व्यक्ति का target अलग-अलग था। सभी को अलग-अलग गलियों में जाना था। हर किसी का लक्ष्य भिन्न था। आपस में कोई मुकाबला था ही नही।

लेकिन आप लोग सिर्फ एक दूसरे को नीचा दिखाने में लगे रहे, जबकि आपने अपने लक्ष्य को तो ठीक से समझा ही नही। ठीक यही माहौल हमारी टीम का हो गया है। आप सभी के अंदर वह अनोखी बात है, जिसकी वजह से टीम को आप की जरुरत है। लेकिन आपसी unhealthy competition के कारण ना ही टीम और ना ही आप का विकास हो पा रहा है। आने वाला आपका कल, आपके हाथ में है। हम या तो एक-दूसरे की ताकत बन कर एक-दूसरे को विकास के पथ पर ले जा सकते है या आपसी competition के चक्कर में अपना और दूसरों का समय व्यर्थ कर सकते है।

मेरी आप सबसे यही request है कि एक individual की तरह नहीं बल्कि एक team की तरह काम करिए…याद रखिये individual performer बनने से कहीं ज्यादा ज़रूरी एक team-player बनना है।” 

स्त्रियाँ, कुछ भी बर्बाद नही होने देतीं।

स्त्रियाँ,

कुछ भी बर्बाद नही होने देतीं।

वो सहेजती हैं।

संभालती हैं।

ढकती हैं।

बाँधती हैं।

उम्मीद के आख़िरी छोर तक

कभी तुरपाई कर के।

कभी टाँका लगा के।

कभी धूप दिखा के।

कभी हवा झला के।

कभी छाँटकर।

कभी बीनकर।

कभी तोड़कर।

कभी जोड़कर।

देखा होगा ना👱‍♀ ?

अपने ही घर में उन्हें

खाली डब्बे जोड़ते हुए। 

बची थैलियाँ मोड़ते हुए।

बची रोटी शाम को खाते हुए।

दोपहर की थोड़ी सी सब्जी में तड़का लगाते हुए।

बचे हुए खाने से अपनी थाली सजाते हुए।

दीवारों की सीलन तस्वीरों से छुपाते हुए।

फ़टे हुए कपड़े हों।

टूटा हुआ बटन हो।

 पुराना अचार हो।

सीलन लगे बिस्किट,

चाहे पापड़ हों।

डिब्बे मे पुरानी दाल हो।

गला हुआ फल हो।

मुरझाई हुई सब्जी हो।

या फिर 😧

तकलीफ़ देता " रिश्ता "

वो सहेजती हैं।

संभालती हैं।

ढकती हैं।

बाँधती हैं।

उम्मीद के आख़िरी छोर तक...

इसलिए ,  आप अहमियत रखिये👱‍♀!

वो जिस दिन मुँह मोड़ेंगी

तुम ढूंढ नहीं पाओगे...।

"मकान" को "घर" बनाने वाली रिक्तता उनसे पूछो जिन घर मे नारी नहीं वो घर नहीं मकान कहे जाते हैं।

 सादर प्रणाम 🙏🏻