Learning By Doing Search Engine Marketing (SEM) - Kranti Gaurav

Search Engine Marketing for industrial and B2B companies is all about getting in front of customers at the very moment they are searching for your products on Google and the other engines. But how do you take full advantage of search engine marketing and outshine your competition? The following seven steps will put you on the right path to B2B search engine marketing success.

STEP 1 – DEFINE AN EFFECTIVE STRATEGY

STEP 2 – CHOOSE THE BEST KEYWORD PHRASES

STEP 3 – OPTIMIZE YOUR SITE FOR ORGANIC SEARCH

STEP 4 – ATTRACT QUALITY LINKS TO YOUR WEBSITE

STEP 5 – MANAGE AN ROI-DRIVEN PAID SEARCH CAMPAIGN

STEP 6 - TAKE ADVANTAGE OF GOOGLE'S SERVICES FOR QUICK RANKING

STEP 7 – MEASURE SUCCESS

Kranti Gaurav
XLRI Jamshedpur