Learning By Doing E-Commerce - Kranti Gaurav

I believe #OnlinePayment will continue to play an ever-growing and significant role in the development of e-commerce as well as the stimulation of consumer demand my dear Friends 👍

God Bless !!

Kranti Gaurav
XLRI Jamshedpur

Learning By Doing Email Marketing - Kranti Gaurav

Treat your subject line like the movie trailer – give a preview so they know what to expect & Make the customer the hero of your story.

#EmailMarketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Quality over quantity – Emails may be cost efficient but it’s no excuse to not produce quality content to give to a targeted audience my dear Friends.

God Bless !!

Kranti Gaurav
XLRI Jamshedpur

Learning By Doing Online Marketing Fundamentals - Kranti Gaurav

Ignoring #OnlineMarketing is like opening a business but not telling anyone. Take a risk and keep testing, because what works today won't work tomorrow, but what worked yesterday may work again.

Kranti Gaurav
XLRI Jamshedpur

Learning By Doing Search Engine Marketing (SEM) - Kranti Gaurav

Search Engine Marketing for industrial and B2B companies is all about getting in front of customers at the very moment they are searching for your products on Google and the other engines. But how do you take full advantage of search engine marketing and outshine your competition? The following seven steps will put you on the right path to B2B search engine marketing success.

STEP 1 – DEFINE AN EFFECTIVE STRATEGY

STEP 2 – CHOOSE THE BEST KEYWORD PHRASES

STEP 3 – OPTIMIZE YOUR SITE FOR ORGANIC SEARCH

STEP 4 – ATTRACT QUALITY LINKS TO YOUR WEBSITE

STEP 5 – MANAGE AN ROI-DRIVEN PAID SEARCH CAMPAIGN

STEP 6 - TAKE ADVANTAGE OF GOOGLE'S SERVICES FOR QUICK RANKING

STEP 7 – MEASURE SUCCESS

Kranti Gaurav
XLRI Jamshedpur

Learning By Doing Search Engine Optimization (SEO) - Kranti Gaurav

#SEO Isn't About Gaming the System Anymore; It's About Learning How to Play by the Rules.

Kranti Gaurav
XLRI Jamshedpur

Learning By Doing Social Media Marketing - Kranti Gaurav

#SocialMediaMarketing is the wave of digital transformation that is leaving us a lot of opportunities to discover, learn and choose the best for our businesses. Being in this industry for years, the change I have seen is overwhelming.

Kranti Gaurav
XLRI Jamshedpur

Learning By Doing Web Analytics - Kranti Gaurav

#WebAnalytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimising web usage.

The focus is on identifying measures based on your organisational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user's experience.