Waze Local Advanced Solutions - Kranti Gaurav

Learn about Waze Ads solutions

Waze Ads offers three distinct advertising solutions based on your investment level and number of locations — Waze Local Starter, Waze Local Plus and Waze for Brands.

Waze Local Starter

Waze Local Starter is designed for local businesses with a minimum investment level of $60 USD/month. Waze Local Starter is designed for businesses in need of a more localised campaign. Their local campaigns offer the following:

Branded pins: 

• Pins are your digital store signs on the map. They mark your business on the map and are visible to Wazers that are close by.
• When tapped, pins reveal more information about your business including a description, logo, opening hours and a phone number.
• Wazers can immediately drive to your business from the ad, or reach your website and phone number. 

Promoted Search:

• A branded, highlighted search result displayed when Wazers search your business.  

Waze Local Starter solution is sold on a bidding model, on a cost per thousand impressions basis. You set your maximum budget and are charged based on the number of monthly impressions.

Waze Local Plus

Our Local Plus solution is designed for regional chains, franchisees and multi-location businesses with a minimum investment level of $3,000 USD per month.

The Local Plus solution offers everything available to our Local Starter advertisers as well as Standard Takeover ads, an advanced dashboard, faster and personalised service, additional targeting options and additional payment options. 

Standard Takeovers (also known as Zero Speed Takeovers): 

These prominent banners display your logo and customized text to drivers while at full stop.

Takeovers appear when users are located within a certain radius from your business, prompting various calls to action, such as “Drive There” for navigation, “Download App,” “Save for Later,” “Save Coupon” and more.

You control the radius in which Takeovers are served to users, as well as their schedule and frequency. 

Waze for Brands

Waze for Brands solution is designed for businesses with a minimum investment level of $15,000 USD per month. This solution is most suitable for enterprise level advertisers with a large regional or national footprint.

Waze Local Fundamentals - Kranti Gaurav

The Waze navigation app has been updated with support for taxis. Waze is the world's largest community-based traffic and navigation app. Join drivers in your area who share real-time traffic & road info to save time, gas money, and improve daily commuting for all.

Why Waze

Reach drivers nearby
Target drivers who are on the go near your business location with a meaningful local ad experience.

Track in real-time
Since Waze is a digital app, you will know exactly how many potential customers engaged with your ads.

Simple start
Create your ad in a few simple steps. Start with as little as $2/day. No commitment.

How It Works

Define your budget
Tell us how much you want to spend each month.

Drivers see your ad
Drivers near your location can now see your ad and click on it to view more information.

Ad Formats

Branded Pins
Like a store sign, pins inform and remind drivers that your business is on or near their route.

Promoted Search
Your locations will be promoted to the top of search results and include your brand logo.

Zero-Speed Takeover
The Zero-Speed Takeover is a digital billboard. It is shown when drivers are at a complete stop.

Kranti Gaurav - The First Indian to receive 50+ Certificates of Achievement from Google

Despite being a student of XLRI, it was not very easy for me to crack Google Exams (a long list in the world of Digital Marketing) & become a Google Certified Professional. Honestly, I appeared in these exams just to test my knowledge, staying sharp & up to date in a Fast-Paced, Online World. I don't claim to be a SEO or PPC expert or Google Analytics expert just by cracking these exams. Getting yourself Google Adwords certified isn't easy and not hard also. You just need a good preparation. It took me around a year to complete the exams in Google Online Marketing Challenge, Academy For Ads, Google Digital Garage, Google Adwords, Google Analytics Academy, DoubleClick Ad Exchange, Google Digital Unlocked etc. I failed so many times before clearing around 1,500 complicated questions to receive these valuable certificates of achievement from Google. I've tried to define a small brief on Hard Work. I hope you'll like it & get motivated: 

What is hard-work? Firstly, it is important to define what hard work is, so that it can later be analysed. Hard work means not just working, but really giving our work our very best effort.

Work can be several things. It is sometimes used synonymously with employment. Or, work can be anything that requires effort such as housework or working on a relationship.

Hard work does not have to mean that we find work difficult, arduous or unenjoyable. Working hard can be something exhilarating and enjoyable which feels wonderfully rewarding.

The importance of hard-work.

Hard work is important for many reasons. Below are some of the main ones.

Getting things done: if we work hard, we can get so much more done. 

Positivity: giving something our very best effort is a wonderfully positive feeling. 

Discipline: working hard teaches us to develop our self-discipline. 

No regrets: if we know that we tried our best, we will not have to live with regrets. 

Enjoyment: hard work can actually be very enjoyable. 

Achievement: sometimes, we do not know all of the amazing things that we can achieve until we work hard. 

Required: hard work is often required from us – whether at school or university or when we are working on projects for our boss. 

Realizing our potential.
Earning more money.
Getting promoted as a recognition of our hard work.
Getting things done within allotted time.
Giving us a sense of satisfaction.
Helping our loved ones by working hard for them.

Thus, we find that Hard work pays off. It is necessary for: 

Realising our potential.
Earning more money.
Getting promoted as a recognition of our hard work.
Getting things done within allotted time.
Giving us a sense of satisfaction.
Helping our loved ones by working hard for them.

I must say Success is the result of perfection, hard work, learning from failure, loyalty, and persistence my dear Friends 👍

You guys can see my certificates on 

https://in.pinterest.com/krantigaurav/certificates-of-achievement-by-kranti-gaurav/

Stay Fit, Take Care & Keep Smiling :-)

God Bless !!

Kranti Gaurav
XLRI Jamshedpur

S.No.	Google Examinations
1	YouTube creative essentials
2	Activate customer-centric marketing
3	Prepare for a programmatic world
4	How to find mobile customers
5	Measure your customer-centric marketing
6	Remarketing lists for search ads
7	Programmable marketing basics
8	Do more with DoubleClick ad tags
9	Dynamic Search Ads
10	Measure mobile effectively
11	Customer Match
12	Google My Business Basics
13	DoubleClick Dynamic Creative Basics
14	Make engaging mobile messages
15	Choose the right mobile asset
16	Optimize your Bid Manager campaign
17	Fundamentals for audiences
18	Optimize bids and creatives in Ad Exchange
19	Video for Brand Basics
20	Optimize performance in Campaign Manager
21	Ad Exchange Brand Controls Basics
22	AdWords Display Brand Controls Basics
23	AdWords Video Brand Controls Basics
24	Display remarketing
25	Optimize performance in DoubleClick Search
26	Manage ecommerce with DoubleClick Search
27	Video in DoubleClick Campaign Manager
28	Bid Manager Brand Controls Basics
29	DoubleClick Search Mobile Basics
30	DoubleClick Bid Manager Basics
31	Mobile in DoubleClick Campaign Manager
32	Mobile in DoubleClick Bid Manager Basics
33	Campaign Manager Brand Controls Basics
34	Dig into programmatic and Ad Exchange
35	Dig into ad formats on Ad Exchange
36	Ad Exchange API Basics
37	DoubleClick Billing Basics
38	DoubleClick Studio Basics
39	DoubleClick Campaign Manager Basics
40	DoubleClick Ad Exchange Basics
41	Manage campaigns in DoubleClick Search
42	DoubleClick Search Basics
43	TrueView in DoubleClick Bid Manager Basics
44	Google Web Designer Basics
45	Digital Sales Certification
46	Google Analytics Individual Qualification
47	Mobile Sites Certification
48	AdWords Search Certification
49	AdWords Display Certification
50	Google Shopping Certification
51	AdWords Video Certification
52	AdWords Mobile Certification
53	AdWords Fundamentals
54	Google Digital Unlocked
55	Google Digital Garage

Learning By Doing Affiliate Marketing - Kranti Gaurav

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. Affiliate marketing is the process of earning a commission by promoting other people's (or company's) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

Kranti Gaurav
XLRI Jamshedpur

Learning By Doing Blogging - Kranti Gaurav

The Internet has given us 10 or 15 new styles of communication: long messages like #Blogging, and then short messages like texting and tweeting.

Kranti Gaurav
XLRI Jamshedpur

Learning By Doing Content Marketing - Kranti Gaurav

The difference between #Content and #ContentMarketing is the destination. Content marketing is the gap between what brands produce and what consumers actually want.

Kranti Gaurav
XLRI Jamshedpur

Learning By Doing E-Commerce - Kranti Gaurav

I believe #OnlinePayment will continue to play an ever-growing and significant role in the development of e-commerce as well as the stimulation of consumer demand my dear Friends 👍

God Bless !!

Kranti Gaurav
XLRI Jamshedpur

Learning By Doing Email Marketing - Kranti Gaurav

Treat your subject line like the movie trailer – give a preview so they know what to expect & Make the customer the hero of your story.

#EmailMarketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Quality over quantity – Emails may be cost efficient but it’s no excuse to not produce quality content to give to a targeted audience my dear Friends.

God Bless !!

Kranti Gaurav
XLRI Jamshedpur

Learning By Doing Online Marketing Fundamentals - Kranti Gaurav

Ignoring #OnlineMarketing is like opening a business but not telling anyone. Take a risk and keep testing, because what works today won't work tomorrow, but what worked yesterday may work again.

Kranti Gaurav
XLRI Jamshedpur

Learning By Doing Search Engine Marketing (SEM) - Kranti Gaurav

Search Engine Marketing for industrial and B2B companies is all about getting in front of customers at the very moment they are searching for your products on Google and the other engines. But how do you take full advantage of search engine marketing and outshine your competition? The following seven steps will put you on the right path to B2B search engine marketing success.

STEP 1 – DEFINE AN EFFECTIVE STRATEGY

STEP 2 – CHOOSE THE BEST KEYWORD PHRASES

STEP 3 – OPTIMIZE YOUR SITE FOR ORGANIC SEARCH

STEP 4 – ATTRACT QUALITY LINKS TO YOUR WEBSITE

STEP 5 – MANAGE AN ROI-DRIVEN PAID SEARCH CAMPAIGN

STEP 6 - TAKE ADVANTAGE OF GOOGLE'S SERVICES FOR QUICK RANKING

STEP 7 – MEASURE SUCCESS

Kranti Gaurav
XLRI Jamshedpur

Learning By Doing Search Engine Optimization (SEO) - Kranti Gaurav

#SEO Isn't About Gaming the System Anymore; It's About Learning How to Play by the Rules.

Kranti Gaurav
XLRI Jamshedpur

Learning By Doing Social Media Marketing - Kranti Gaurav

#SocialMediaMarketing is the wave of digital transformation that is leaving us a lot of opportunities to discover, learn and choose the best for our businesses. Being in this industry for years, the change I have seen is overwhelming.

Kranti Gaurav
XLRI Jamshedpur

Learning By Doing Web Analytics - Kranti Gaurav

#WebAnalytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimising web usage.

The focus is on identifying measures based on your organisational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user's experience.