Learn about Waze Ads solutions
Waze Ads offers three distinct advertising solutions based on your investment level and number of locations — Waze Local Starter, Waze Local Plus and Waze for Brands.
Waze Local Starter
Waze Local Starter is designed for local businesses with a minimum investment level of $60 USD/month. Waze Local Starter is designed for businesses in need of a more localised campaign. Their local campaigns offer the following:
- Pins are your digital store signs on the map. They mark your business on the map and are visible to Wazers that are close by.
- When tapped, pins reveal more information about your business including a description, logo, opening hours and a phone number.
- Wazers can immediately drive to your business from the ad, or reach your website and phone number.
- A branded, highlighted search result displayed when Wazers search your business.
Waze Local Starter solution is sold on a bidding model, on a cost per thousand impressions basis. You set your maximum budget and are charged based on the number of monthly impressions.
Waze Local Plus
Our Local Plus solution is designed for regional chains, franchisees and multi-location businesses with a minimum investment level of $3,000 USD per month.
The Local Plus solution offers everything available to our Local Starter advertisers as well as Standard Takeover ads, an advanced dashboard, faster and personalised service, additional targeting options and additional payment options.
Standard Takeovers (also known as Zero Speed Takeovers):
These prominent banners display your logo and customized text to drivers while at full stop.
Takeovers appear when users are located within a certain radius from your business, prompting various calls to action, such as “Drive There” for navigation, “Download App,” “Save for Later,” “Save Coupon” and more.
You control the radius in which Takeovers are served to users, as well as their schedule and frequency.
Waze for Brands
Waze for Brands solution is designed for businesses with a minimum investment level of $15,000 USD per month. This solution is most suitable for enterprise level advertisers with a large regional or national footprint.