From CTA to PPC: 15 Digital Marketing Terms You Need to Know by Kranti Gaurav

Every industry has its own jargon that insiders (and few others) understand, and digital marketing is no different. A digital marketing strategy is important to help spread the word about your local business, but with all the different terms, acronyms and phrases used, trying to understand what’s being said can be like reading cooking instructions in a foreign language: confusing and frustrating.

Here’s a quick, handy guide to some of the most important words that impact your digital marketing strategy. Yeah, we know there are hundreds of other digital marketing words you could spend your time learning, but if you know these ones you’ll be ahead of the game, and maybe have fewer headaches.

Bounce Rate

The percentage of visitors to your site who leave without visiting a second page. This means these visitors land on a single page and then exit without engaging with your site.

Call to Action (CTA)

A prompt in the form of a link or pop-up that encourages website visitors to take a desired action. The desired action can be anything from signing up for a newsletter to downloading a coupon.

Click-Through Rate (CTR)

Commonly associated with online advertising campaigns, it is the percentage of people who click on a link to your site in comparison to the number of impressions an ad receives. A higher CTR means more people saw an ad with a link to your website and clicked on it.

Conversion Rate

The number of people who take a desired action on your site that is beyond simply browsing a page. If your click-through rate is high but your conversion rate is low, it means people are visiting your website but not taking action.

Cost-Per-Click (CPC)

The set amount you pay for every click directed to your site through ads on other sites or on search networks like Google or Bing. In this case, you’re only charged for the people who actually visit your website by clicking on a link, not the people who see your ad on a webpage.

Cost-Per-Thousand Impressions (CPM)

The price you are willing to pay for 1,000 views of your ad. It’s great for increasing brand awareness, but it doesn’t guarantee increased sales.

Engagement Rate

An important metric used to measure the amount of interaction your content receives on social media through likes, shares, comments, or click-throughs. The more engagement you receive, the more engaged your followers are and the higher your engagement rate.

Impressions

In the context of online advertising, it is the number of times an ad is shown on a search result page or any other web page. One hundred impressions means your ad was shown 100 times online.

Inbound Link

A link from another website to yours (also called a backlink). If someone posts about your amazing ice cream and links to your site, that’s an inbound link.

Keyword

A single word or phrase that is used to look up products or services in a search engine. This could be something along the lines of “notebooks” or “organic produce in Los Angeles”.

Organic Traffic

Traffic that your site receives via unpaid search results in search engines like Google, Bing and Yahoo.

Pay-Per-Click (PPC)

This term describes the paid ads displayed above or beside (sometimes below) free search-engine listings. Website owners place a bid per click on different keywords, with the highest bids getting the best advertising location.

Return on Investment (ROI)

The percentage of profit from your digital marketing activity. This is a ratio of your profits to your costs for running a marketing campaign. ROI is extremely important as it measures the success of your business’ marketing initiatives.

Search Engine Marketing (SEM)

The paid activities you can do to increase your website’s search engine ranking. This includes paid Facebook ads, enhanced campaigns and pay-per-click campaigns using programs such as Google AdWords and Bing Ads.

Search Engine Optimization (SEO)

Free activities taken on your website to ensure the highest possible positioning in search engine results. This includes blogging consistently, formatting your URLs, using keywords, and promoting your site on social media among other things.

Unique Visitors

Visitors who visit a web page and are counted only once in a given time period, no matter how many times they visited the site in that period. What this means is that if you visit a website twice in one day, you’re only counted as one unique visitor.

And now you know the 15 digital marketing terms that are most relevant to your business. When someone asks how many unique visitors your website receives in a month or what your CTR is, you can answer with confidence.

Thank you so much my dear Friends.

Stay Fit, Take Care & Keep Smiling :-)

God Bless !!

Kranti Gaurav
XLRI Jamshedpur

Identifying Macro and Micro Conversions by Kranti Gaurav

In this post, we will cover macro and micro website conversions, how they differ and the roles they play in overall performance.

Once the business objectives have been clearly defined and understood, the next logical step towards a successful measurement and optimisation strategy involves identifying the various conversion types that can occur on the website in question.

These conversions can broadly be split into two categories: macro (or primary) conversions and micro (or secondary) conversions.

Macro conversions

Most website owners focus heavily on tracking and optimising their primary conversion point (or macro conversion); this might be an order completion for an e-commerce website, a completed contact form for a lead acquisition website or a subscription sign up for an online software provider. These overall conversions are commercial outcomes that deliver against the company’s main objective.

The previous post included an example long-term objective which was to double revenue in two years. For this objective the website in question would most likely be e-commerce and therefore the macro website conversion would be a completed order.

Examples of macro conversions can generally be categorised as follows:

Revenue based conversions

E-commerce order completion

Paid subscription sign up

Lead/member acquisition conversions

Application form completion (e.g. credit card provider or mortgage advisor)

Member sign up (freemium software or social media platform)

Enquiry conversions

Contact form completion (for websites without e-commerce)

Phone call (driven from websites without e-commerce)

The above list is not definitive by any means but it does provide a guideline of the most common types and examples of macro conversions for typical websites.

Micro conversions

Macro conversion performance is of obvious importance. However fixating solely on this single metric (or any single metric) is ill-advised. This alone will not paint the full picture of performance and in fact there may be a multitude of other user actions that indicate changes in performance. These actions are often referred to as micro conversions and mark an outcome on a website that is of less importance than the primary, or macro conversion. This is a concept that Avinash Kaushik, the renowned analytics and digital marketing evangelist, has blogged passionately about in the past.

Taking an e-commerce website for example, the macro conversion would be an order completion whereas micro conversions could include sign up to an email newsletter, a PDF brochure download, a Facebook like, etc. In this case these actions indicate user engagement and potentially even lead users to complete an order at some point in the future. However in isolation they do not generally drive revenue or customer acquisition at the point of their conversion.

Micro conversions could also include more standard actions such as viewing a product page or adding an item to the shopping basket. They can also include less obvious conversions such as click-through from search results (CTR could justifiably be counted as a micro conversion rate).

Examples of micro conversions can often be categorised as follows:

Navigation based conversions

Viewing a product page

Entering the checkout process

Reaching an application form

CTR from search results

Interaction (or completed action) based conversions

Adding a product to the cart

Downloading a PDF brochure

Watching a promotional video

Social actions

Email newsletter sign up

RSS subscription

Request a call back

Engagement based conversions

Time on site over a certain threshold

Number of pages viewed above target

Visit frequency/recency above target

Identifying macro and micro conversions

As the macro conversion is the primary desired action on the site this should be obvious to identify and will generally be a single action. There may be exceptions to this for large or complex online businesses but typically a website will have one primary conversion point.

The process for identifying micro conversions is not complex in itself but the larger the website, the more time that will be required to produce a definitive list of micro conversion points. The process is time consuming and somewhat laborious, but highly worthwhile nonetheless for mapping out all conversion performance indicators and influencers.

There are certain tools which can help streamline the process of documenting a micro conversion walk-through for a website (e.g. Notable, which allows you to annotate and group full page screenshots) but the process must be completed manually where possible to ensure all micro conversions are identified.

It is important at this point to note that micro conversions don’t necessarily lead to macro conversions, although this is often the case. For those micro conversions that are expected to start users on a path to overall conversion, these should be mapped out accordingly so the analytics solution in use can be configured to track how effective certain micro conversions are at influencing subsequent macro conversions (e.g. using custom variables).

Thank you so much Guys.

Stay Fit, Take Care & Keep Smiling :-)

Kranti Gaurav
XLRI Jamshedpur

Collection of 50 Beautiful Quotes To Guide Your Digital Marketing Strategy by Kranti Gaurav

10 Top Digital Marketing Quotes

1. “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.”
Amrita Sahasrabudhe

2. “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we dont catch up, we’re in trouble.”
Ian Schafer

3. “We must move from numbers keeping score to numbers that drive better actions.”
David Walmsley

4. We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth.”
Gayle Fuguitt

5. “As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most.”
Jeanette McMurtry

6. “Dont say anything online that you wouldn’t want plastered on a billboard with your face (or logo) on it.”
Erin Bury

7. “To accompany the four Ps of classical marketing, marketers would do well to instil the digital four Cs, around conversation, collaboration, culture and compensation.”
Zaid Al-Zaidy

8. “Measurement is like laundry. It piles up the longer you wait to do it”
Amber Naslund

9. “Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.”
Rick Levine

10. “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”
Jeff Eisenberg

10 Top Content Marketing Quotes

11. “The best marketing doesn’t feel like marketing.” 
Tom Fishburne

12. “By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle. “
Jonathon Lister

13. “Content marketing is a commitment, not a campaign.”
Jon Buscall

14. “Content is anything that adds value to the reader’s life.”
Avinash Kaushik

15. “Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.”
David Ogilvy

16. “Commit to a niche; try to stop being everything to everyone.”
Andrew Davis

17. “Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it”
Joe Chernov

18. “Content is not king, but a president elected by the votes of those whom it aims to rule.”
Raheel Farooq

19. “Content builds relationships. Relationships are built on trust. Trust drives revenue”
Andrew Davis

20. “There are three objectives for content marketing: reach engagement conversion. Define key metrics for each.”
Michael Brenner

10 Top SEO Quotes

21. “SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.”
Duane Forrester

22. “Google only loves you when everyone else loves you first.”
Wendy Piersall

23. “The objective is not to ‘make your links appear natural’; the objective is that your links are natural.”
Matt Cutts

24. “If I spent my time reporting every competitor of mine breaking a rule, that’s all I’d EVER do and my own sites would suck because they’d be getting no attention.”
Rae Hoffman

25. “The success of a page should be measured by one criteria: Does the visitor do what you want them to do?”
Aaron Wall

26. “Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.”
Jill Whalen

27. “In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.” 
Rand Fishkin

28. “SEO is a noun, verb and adjective.”
Todd Malicoat

29. “SEO can be broken down into profitable activities, but when combined, is associated with third party controlled risk.”
Col Skinner (sorry had to pop one of my own in)

30. “Search marketing only has a 1.5% mindshare of the average Fortune 500 CMO.”
Brian Featherstonhaugh

10 Top User Experience Quotes

31. “If you make listening and observation your occupation, you will gain much more than you can by talk.”
Robert Baden-Powell

32. “If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.”
Jim Stengel

33. “Effective questioning brings insight, which fuels curiosity, which cultivates wisdom.”
Chip Bell

34. “Know what your customers want most and what your company does best. Focus on where those two meet.”
Kevin Stirtz

35. “People ignore design that ignores people.”
Frank Chimero

36. “If you can’t measure it, you can’t manage it.”
Peter Drucker

37. “Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.”
Paola Antonelli

38.  “A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.”
Douglas Adams

39. “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”
Steve Jobs

40. “Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do and they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors.”
Mike Kuniavsky

10 Top Social Media Quotes

41. “Social Media is about sociology and psychology more than technology.”
Brian Solis

42. “Build it, and the will come” only works in the movies. Social Media is a “built it”, nurture it, engage them, and them may come & stay.”
Seth Godin

43. “Focus on how to be social, not how to do social.”
Jay Baer

44. “90% trust peers on social networks (even strangers); only 15–18% trust brands.”
Danny Brown

45. “People don’t want to be marketed at in the social channel. This is where they want to talk to each other, and brands are there by invitation. They have to be a great guest at the table.”
Veronica Fielding

46. “Sell-sell-sell sales methods simply do not work on social media.”
Kim Garst

47. “We embed social media inside our processes. Let’s look at our processes and see how we can enhance them with social.”
Sandy Carter

48. “Think like a publisher, not a marketer.”
David Meerman Scott

49. “The overarching problem is that everyone sees and uses social media from a different perspective.”
Neal Schaffer

50. “Privacy is dead, and social media holds the smoking gun.”
Pete Cashmore

10 tips to increase your conversion rate in Digital Marketing by Kranti Gaurav

Conversion is pretty much the Holy Grail of digital marketing, that idealistic objective we as a whole take a stab at, but only the best achieve. Increasing your conversion rate is fundamental to increase your return on investment and make the most of your digital marketing budget.

Luckily, we are constantly given more and more information on how to convert more. Today I would like to give you 10 tips to increase your conversion rate in digital marketing, and tell you when and how to use them to optimize your results.

1) Test like there’s no tomorrow

If you want to convert, you have to dig up your most scientific self and get to work. Think of every element of your campaign and their possible variations: email subjects, images, copies, etc. Then, subject them to rigorous and controlled testing with A/B and A/B/C tests. With some rigour and consistency, you will be able to make your digital marketing efforts more and more effective.

2) Use heat maps

Heat maps let you get to know every detail about your users’ behavior when navigating through your page. Which elements do they pay most attention to? Where do they get tired of your page? Are they systematically ignoring your CTA button? Information is power!

3) Optimize your forms

To be successful, any conversion strategy needs to rely on a solid lead generation campaign. In many cases, this involves filling in some sort of form.

You may think designing a form is simple and obvious, but your couldn’t be more wrong! The number of fields, the wording of the button, the colors, … these are just a few of the elements you will need to optimize and study to get the best results. Don’t forget to include some automatic filters to help make sure the data you are being given is valid and real. Quality before quantity!

4) Make yourself as easy to contact as possible

Do you want users to communicate with you? Make it as easy as possible for them. Each person has their own communication preferences, and what may be simple and intuitive for some, may be extremely frustrating for others. To make sure you are available for as many users as possible, be available through all sorts of communication channels: by phone, form, chat, etc.

5) Include clear Calls To Action

Calls to Action are one the most crucial elements in digital marketing, as it is often up to them to convince users to take the action we want them to. To improve your conversion data, you need to include links, images and animations that effectively bring people to conversion. And, of course, don’t forget to run A/B tests to guarantee their efficiency.

6) Create communities

If you want to get conversions in the long term, you need to gain your users trust. Communities are a great way to do this. With them, your potential clients will be able to develop a long term relationship with your brand. Additionally, this strategy also helps to create User Generated Content.

7) Be present on social media

Social networks are a fundamental piece in any online marketing strategy, but there is no use in creating corporate profiles if you don’t plan on having a content plan and coherent strategy. If you want your brand’s social profiles to help you convert more, you will need to seamlessly integrate them into your communication.

8) Create a sense of urgency.

“Accelerators” are one of the oldest tricks in the book in terms of digital marketing, but it is for a reason! Offers that have “Last chance” or “Limited availability” and a strong statement that give users the extra push they need to convert NOW. Use them wisely and in the right moment and you will see how they affect your conversion rates.

9) Create content to attract traffic

Content Marketing and Native Advertising are just just a passing trend, and they prove themselves over and over everyday. These strategies help you attract quality traffic made up of users who are interested in your products, brand and sector, so be sure to use them!

10) Be as mobile as can be

By now, you have absolutely no excuse for your campaigns not to be completely responsive. Mobile devices are already responsible for the larger part of internet traffic, and will only keep growing. If you do not want to miss out on a large amount of potential clients, you need everything you have to be prepared for a perfect viewing, whether on a smartphone, tablet, desktop or any device.

I hope these ideas have inspired you to improve your digital marketing campaigns and excel with your conversion rates.

Thank you so much my dear Friends.

Stay Fit, Take Care & Keep Smiling :-)

Kranti Gaurav

XLRI Jamshedpur

Focus Pay - Overview

आधुनिकता और संस्कृति

आज का आधुनिक सच

मियां-बीबी दोनों मिल खूब कमाते हैं..
पचास लाख का पैकेज दोनों ही पाते हैं..

सुबह आठ बजे नौकरियों पर जाते हैं..
रात ग्यारह तक ही वापिस आते हैं..

अपने परिवारिक रिश्तों से कतराते हैं..
अकेले रह कर वह कैरियर बनाते हैं..

कोई कुछ मांग ना ले वो मुंह छुपाते हैं..
भीड़ में रहकर भी अकेले रह जाते हैं..

मोटे वेतन की नौकरी छोड़ नहीं पाते हैं..
अपने नन्हे मुन्ने को पाल नहीं पाते हैं..

फुल टाइम की मेड ऐजेंसी से लाते हैं..
उसी के जिम्मे वो बच्चा छोड़ जाते हैं..

परिवार को उनका बच्चा नहीं जानता है..
केवल आया 'आंटी' को ही पहचानता है..

दादा-दादी, नाना-नानी कौन होते है ?
अनजान है सबसे किसी को न मानता है..

आया ही नहलाती है आया ही खिलाती है..
टिफिन भी रोज़ रोज़ आया ही बनाती है..

यूनिफार्म पहना के स्कूल कैब में बिठाती है..
छुट्टी के बाद कैब से आया ही घर लाती है..

नींद जब आती है तो आया ही सुलाती है..
जैसी भी उसको आती है लोरी सुनाती है..

उसे सुलाने में अक्सर वो भी सो जाती है..
कभी जब मचलता है तो टीवी दिखाती है..

जो टीचर मैम बताती है वही वो मानता है..
देसी खाना छोड कर पीजा बर्गर खाता है..

वीक एन्ड पर मॉल में पिकनिक मनाता है..
संडे की छुट्टी मौम-डैड के संग बिताता है..

वक्त नहीं रुकता है तेजी से गुजर जाता है..
वह स्कूल से निकल के कालेज में आता है..

कान्वेन्ट में पढ़ने पर इंडिया कहाँ भाता है..
आगे पढाई करने वह विदेश चला जाता है..

वहाँ नये दोस्त बनते हैं उनमें रम जाता है..
मां-बाप के पैसों से ही खर्चा चलाता है..

धीरे-धीरे वहीं की संस्कृति में रंग जाता है..
मौम डैड से रिश्ता पैसों का रह जाता है..

कुछ दिन में उसे काम वहीं मिल जाता है..
जीवन साथी शीघ्र ढूंढ वहीं बस जाता है..

माँ बाप ने जो देखा ख्वाब वो टूट जाता है..
बेटे के दिमाग में भी कैरियर रह जाता है..

बुढ़ापे में माँ-बाप अब अकेले रह जाते हैं..
जिनकी अनदेखी की उनसे आँखें चुराते हैं..

क्यों इतना कमाया ये सोच के पछताते हैं..
घुट घुट कर जीते हैं खुद से भी शरमाते हैं..

हाथ पैर ढीले हो जाते, चलने में दुख पाते हैं..
दाढ़-दाँत गिर जाते, मोटे चश्मे लग जाते हैं..

कमर भी झुक जाती, कान नहीं सुन पाते हैं..
वृद्धाश्रम में दाखिल हो, जिंदा ही मर जाते हैं..

सोचना कि बच्चे अपने लिए पैदा कर रहे हो या विदेश की सेवा के लिए...

बेटा एडिलेड में, बेटी है न्यूयार्क।
ब्राईट बच्चों के लिए, हुआ बुढ़ापा डार्क।

बेटा डालर में बंधा, सात समन्दर पार।
चिता जलाने बाप की, गए पड़ोसी चार।

ऑन लाईन पर हो गए, सारे लाड़ दुलार।
दुनियां छोटी हो गई, रिश्ते हैं बीमार।

बूढ़ा-बूढ़ी आँख में, भरते खारा नीर।
हरिद्वार के घाट की, सिडनी में तकदीर।

तेरे डालर से भला, मेरा इक कलदार।
रूखी-सूखी में सुखी, अपना घर संसार।

कोई मुझे भी तो बताओ कि खेलना किसे कहते है - मासूम के बचपन पर तमाचा

झोपड़े के नीचे मुस्कुराता ,
एक बेचारा बचपन ,
ना जाने कब बीत गया ,
उसका वो प्यारा बचपन ||

कुछ के घर में माँ बाप नहीं ,
कुछ घर छोड़ कर भागे हैं ,
कुछ बहकावे में निकल लिए ,
कुछ पैदा हुए अभागे हैं ,
चाहे जैसे भी आये हों ,
सबकी किस्मत कुछ मिलती है ,
न कागज की वो नावें हैं ,
न झूलों पर बैठा बचपन ||

इनके हमउम्र सभी बच्चे ,

खिलौनों में खुश हैं ,
इनके तो खेल दुकानों में ,
सुबह से ही सज जाते हैं ,
जब बाकी सब गिनती सिखने की ,
घर में कोशिश करते हैं ,
ये बिना सीखे गिनती ; धंधे का
खूब हिसाब लगाते हैं ,
जब बाकी सब खाना खाते हैं ,
माँ के हाथों से इठलाकर ,
ये पिचके हुए कटोरे में ,
कच्चे से चावल खाते हैं ,
जब बाकी सब माँ के सिरहाने ,
लोरी सुनकर सोते हैं ,
ये फटी हुई चादर को ओढ़े ,
सर्दी की रात बिताते हैं ,
जीवन केवल बीत रहा है ,
अंधकार में लिपटा कल ,
सोचो तो कैसा होता ,
जो होता यही हमारा बचपन ||

जब , बच्चों की मासूम निगाहें ,
जन्नत की सैर कराती हैं ,
तो क्यूँ कुछ बच्चों की ऑंखें फिर ,
सूखी गंगा बन जाती हैं ,
कुछ तो उनके दिल में है ,
उनके भी कुछ सपने हैं ,
उनकी भी कोई जरुरत है ,
कुछ हक उनके भी अपने हैं ,
दे दो एक मुस्कान उन्हें ,
कुछ सपने और एक सुन्दर कल ,
उनको फिर से लौटा दो ,
उनका वो प्यारा बचपन ||

ईर्ष्या या नफरत

ईर्ष्या या नफ़रत

🔵 एक बार एक महात्मा ने अपने शिष्यों से अनुरोध किया कि वे कल से प्रवचन में आते समय अपने साथ एक थैली में बडे़ आलू साथ लेकर आयें, उन आलुओं पर उस व्यक्ति का नाम लिखा होना चाहिये जिनसे वे ईर्ष्या करते हैं। जो व्यक्ति जितने व्यक्तियों से घृणा करता हो, वह उतने आलू लेकर आये।

🔴 अगले दिन सभी लोग आलू लेकर आये, किसी पास चार आलू थे, किसी के पास छः या आठ और प्रत्येक आलू पर उस व्यक्ति का नाम लिखा था जिससे वे नफ़रत करते थे।

🔵 अब महात्मा जी ने कहा कि, अगले सात दिनों तक ये आलू आप सदैव अपने साथ रखें, जहाँ भी जायें, खाते-पीते, सोते-जागते, ये आलू आप सदैव अपने साथ रखें। शिष्यों को कुछ समझ में नहीं आया कि महात्मा जी क्या चाहते हैं, लेकिन महात्मा के आदेश का पालन उन्होंने अक्षरशः किया। दो-तीन दिनों के बाद ही शिष्यों ने आपस में एक दूसरे से शिकायत करना शुरू किया, जिनके आलू ज्यादा थे, वे बडे कष्ट में थे। जैसे-तैसे उन्होंने सात दिन बिताये, और शिष्यों ने महात्मा की शरण ली। महात्मा ने कहा, अब अपने-अपने आलू की थैलियाँ निकालकर रख दें, शिष्यों ने चैन की साँस ली।

🔴 महात्माजी ने पूछा – विगत सात दिनों का अनुभव कैसा रहा? शिष्यों ने महात्मा से अपनी आपबीती सुनाई, अपने कष्टों का विवरण दिया, आलुओं की बदबू से होने वाली परेशानी के बारे में बताया, सभी ने कहा कि बडा हल्का महसूस हो रहा है… महात्मा ने कहा – यह अनुभव मैने आपको एक शिक्षा देने के लिये किया था…

🔵 जब मात्र सात दिनों में ही आपको ये आलू बोझ लगने लगे, तब सोचिये कि आप जिन व्यक्तियों से ईर्ष्या या नफ़रत करते हैं, उनका कितना बोझ आपके मन पर होता होगा, और वह बोझ आप लोग तमाम जिन्दगी ढोते रहते हैं, सोचिये कि आपके मन और दिमाग की इस ईर्ष्या के बोझ से क्या हालत होती होगी? यह ईर्ष्या तुम्हारे मन पर अनावश्यक बोझ डालती है, उनके कारण तुम्हारे मन में भी बदबू भर जाती है, ठीक उन आलुओं की तरह…. इसलिये अपने मन से इन भावनाओं को निकाल दो।

🔴 यदि किसी से प्यार नहीं कर सकते तो कम से कम नफ़रत मत करो, तभी तुम्हारा मन स्वच्छ, निर्मल और हल्का रहेगा, वरना जीवन भर इनको ढोते-ढोते तुम्हारा मन भी बीमार हो जायेगा🙏🙏🙏🙏

What makes you Beautiful ??

What makes you beautiful?

At the naughty age of 40 ,we had our school reunion...one of my friend mentioned - look at the girls..they are still looking so beautiful 😍...even today,I skipped a heart beat  looking at my crush ..😀. But the boys are looking so old...many are bald with protruding tummies & shrunken faces ...😔

Made me think...what makes a person beautiful? Is it just looks?

Obviously it's nice to look good...it may boost ones confidence & social interactions ...but is it enough?

I guess there is a vast difference between 'looking' beautiful  & 'being' beautiful...

A lady who has disfigured her body during pregnancy ...now she is struggling with her complexes...
..but yet she is the source of unconditional love for family ...is  beautiful...

A bald, obese man who is facing multiple professional challenges...yet he is the source of rock solid support for the family...is a beautiful person...

A working lady ...stressing herself out with balancing work & home... still finds time for her ill mother in law neglecting her taunts...is beautiful 😊

The frangrance of love & care spread by them is far superior to any strong perfume ...

Eventually the beauty of body will fade one day...but the beauty of soul will not...

Personally....how you ' look' matters for first few minutes...but how you 'are' ..matters lifetime...😊

Stay beautiful 😍

मेरे जज़्बातों की औकात - मत पूछो

गरीबों की औकात ना पूछो तो अच्छा है, 
इनकी कोई जात ना पूछो तो अच्छा है।

चेहरे कई बेनकाब हो जायेंगे, 
ऐसी कोई बात ना पूछो तो अच्छा है। 

खिलौना समझ कर खेलते जो रिश्तों से, 
उनके निजी जज्बात ना पूछो तो अच्छा है, 
बाढ़ के पानी में बह गए छप्पर जिनके, 
कैसे गुजारी रात ना पूछो तो अच्छा है। 

भूख ने निचोड़ कर रख दिया है जिन्हें, 
उनके तो हालात ना पूछो तो अच्छा है, 
मज़बूरी में जिनकी लाज लगी दांव पर, 
क्या लाई सौगात ना पूछो तो अच्छा है। 

गरीबों की औकात ना पूछो तो अच्छा है, 
इनकी कोई जात ना पूछो तो अच्छा है।