15 Signs You Are A Genuine Person With a High Moral Purpose

15 Signs You Are A Genuine Person Who Values Morals And Is Honest:

Genuine people are people who are honest and sincere. You may think there are lots of people who fall into this category but to be honest, there really isn’t.

For some reason in this day and age most of us get too caught up in our own desires, we let morals and such fall through the cracks. Truly genuine people are rare which is sad considering how much of a better place they truly make this world. If you have at least 10 of the following characteristics then you are a genuine person.

1. You are kind to those you meet.

Genuine people know that if they are kind to others usually others will be kind to them. They know that crabby people may be going through something awful and that their kind words may be enough to change someone’s day. They find being kind to others comes naturally.

2. You show everyone respect.

You respect everyone until they give you a reason not to. You do to others how you would want them to do to you. Being respectful is not as hard as some people make it out to be.

3. You are sincere even in the worse situations.

You say what you feel and always speak the truth. Being sincere is something we all need to practice. While sometimes it may be a little harder to be sincere you still manage.

4. People can trust you.

People don’t have to wonder if you will tell their secret. They know you won’t. You are easy to trust and good at keeping that trust.

5. Your actions speak louder than your words.

You say what you mean and mean what you say. If you tell someone you are going to do something, you do it. Nothing keeps you from staying true to your word.

6. You treat others how you would want to be treated.

You want people to be kind to you so you are kind to them. You treat people well even when they sometimes do not deserve it. You are forever being the bigger person in life.

7. You are patient.

Patience is a virtue most people have lost. You are not quick to anger and always listen to the explanation before jumping to conclusions. You don’t mind waiting sometimes, it is just a part of life.

8. You know your limits.

You are more than aware that in life sometimes there are things we simply cannot do. You know your own limits and do not push them. You are content with knowing what you are truly capable of.

9. You define your own path in life.

You know what you want in life and where you are going. You do not let other people tell you who to be. You are true to yourself.

10. Justice is important to you.

You fight for justice as often as you have to. You know that you can succeed in achieving your purpose if you fight for what is right. You want everyone to be treated as they should be.

11. You give without expecting things in return.

You do not expect something every time you do something nice for someone else. You let other people take from time to time because you know you are helping them. You are humble and do not mind helping those in need. Sometimes people just have nothing to give back and that is fine.

12. You speak your mind.

You do not hide your own emotions or thoughts. You speak your mind when it is needed. While you are kind you do not let other people walk over you like a doormat.

13. You do not judge others.

You don’t want people judging you so you don’t judge them. You look at everyone you meet from a point of optimism. Everyone has potential.

14. You always take responsibility for your actions.

If you make a mistake you are quick to own up to it. You don’t let anyone go down for something you did. Honesty is important to you.

15. You protect your self-esteem.

You are not one to give up bits of your self-esteem with ease. You know who you are and take pride in the things you accomplish. You do not let your self-esteem get shattered over small things.

Genuine people are hard to come by. They are the ones who are always there for those who matter and will stick their neck out for those who need them. If you have a genuine person in your life let them know that you appreciate all that they are and all that they do my dear Friends 👍

God Bless !!

Complete Guide of KPIs in Digital Marketing by Kranti Gaurav

Digital Marketing KPIs are used by companies of all sizes to measure their marketing results. In this guide, you’ll find the popular marketing KPIs that everyone should track.

It is often said that 80% of the outcome comes from 20% of your input. The same rule applies to marketing. So where should you focus your marketing efforts and resources? To answer this question, you should evaluate the performance of your lead generation, social media, advertising and SEO strategy.

Marketing KPI (Key Performance Indicator) is a measurable value that marketers use to evaluate success across all marketing channels. Popular marketing KPIs include Cost Per Lead, Marketing Qualified Leads (MQL), Cost Per Acquisition (CPA), and Website Visits Per Marketing Channel.

Many digital marketers rely on the marketing KPIs to make decisions and assess their marketing data in a more organized and informative way. With the help of a KPI dashboard and marketing tools, you can get a comprehensive overview of your marketing performance and make informed decisions to improve your results month-over-month.

There are five categories of marketing KPIs:

1. Lead Generation
2. Website & Traffic Metrics
3. SEO optimization
4. Paid Advertising
5. Social Media Tracking

Focus on providing potential customers real value in the form of free tools or content before you ever ask them for anything. To evaluate whether your lead generation tactics pay off the effort, monitor the cost-effectiveness of your lead generation channels and customer acquisition.

1. Monthly New Leads/Prospects

This widely used metric indicates the number of new leads acquired in the past month. A new lead can be someone signing up for a free trial or creating an account on your online retail site.

Monitoring lead generation metrics month-over-month hint whether your marketing efforts are moving in the right direction.

How to measure: Use your pipeline management software to get the latest data and filter leads by dates to see the number of new leads during a particular time period.

How to improve: Increase the budget of cost-per-click ad campaigns, create SEO-optimized content to be found through search engines, try new marketing tactics such as short-term social media campaigns and temporary discount offers.

2. Qualified Leads Per Month

Monitoring the number of qualified leads shows whether your marketing campaigns are effectively focused on targeted leads or just generating traffic that’s not your prospective audience.

Prospects who have the potential to become a paying customer can be categorised into three groups.

Marketing qualified leads (MQL) – leads that marketing team has evaluated and decided to forward to the sales team.

Sales-accepted leads (SAL) – prospects that the sales team has accepted and will follow up on.

Sales qualified leads (SQL) – leads that the salespeople consider prospective customers, leading to focused attention and moving the leads further into the sales cycle.

How to measure: Categorize all leads in your sales funnel by using CRM software. Filter prospects by tags and dates to see the exact number of monthly qualified leads in each qualification category.

How to improve: Create highly targeted campaigns to reach the right audience, formulate an explicit value offer to avoid misunderstandings.

3. Cost Per Lead Generated

Every single marketer should monitor this lead generation KPI. Cost-per-lead shows the cost of acquiring a new prospect. Complemented with cost-per-conversion metric, you can evaluate whether various marketing activities pay off the effort, time, and resources spent to attract new leads.

How to measure: Sum up the time, resources and money spent on marketing activities and compare the results to the number of monthly leads.

How to improve: See what types of free and paid campaigns work the best for you and increase the budget and time spent. Create and share quality content on social media to get (almost) free website traffic and new leads.

4. Cost Per Conversion

This marketing KPI shows how much did it cost to acquire a lead that also converted to paying customer. While an advertising campaign can generate hundreds of leads for you, often only under 2% of them turn to a client.

If the cost-per-conversion is lower than your customer lifetime value, your marketing strategy is wasting resources instead of generating profit.

How to measure: Depending on your lead conversion time, it might be useful to track this metric with a two-month time gap (as it takes time for leads to convert)

Calculate the monthly cost of time and resources spent on a lead acquisition source, i.e. Adwords campaign, blog content, social media management, etc.

Next, use your marketing or CRM tool to see how many of that month’s leads from a particular source have converted into paying customers since they entered your sales funnel. Divide the total monthly cost of a lead source with the number of conversions to see how much acquiring a new customer cost you.

For accurate cost-per-conversion metric, monitor different marketing channels separately. This way, you find the most valuable lead sources and can focus your energy and resources on amplifying these channels’ reach.

How to decrease: Create highly targeted marketing campaigns. Improve the user experience of your service or product, provide help materials and set-up guides if needed, make your unique value proposition more compelling.

Important! When managing PPC advertising campaigns, always measure the cost-per-conversion instead of cost-per-click, impressions, and other vanity metrics. Read why and learn how to set Facebook ad goals.

5. Average Time Of Conversion

Monitoring the time for leads to convert into paying users shows the effectiveness of your sales process. If the conversion time is too long, your prospects might lose interest in your service or product, and you might end up losing them to a competitor.

How to measure: Use your customer database software to collect data about the dates of acquiring a new lead and turning them into a paying customer. Calculate the average time between becoming a lead and converting into paying client (or have your CRM tool do it for you).

How to decrease: Make time-sensitive discount offers and provide helpful guidance throughout the buying process. Use remarketing ads to remind your leads of your product.

To decrease the time that an average lead spends in your sales funnel, collect ideas from a list of lead conversion strategies.

6. Retention Rate

This marketing KPI shows the number of clients who keep using your product over an extended time period and make repeat purchases. By monitoring the retention rate, you see how well-engaged your customers are. Moreover, you can evaluate whether your customer support and user experience help to build and maintain customer loyalty.

Here’s a quick formula:

Retention Rate = ((CE-CN)/CS)) X 100

CE = number of customers at end of period

CN = number of new customers acquired during period

CS = number of clients at start of period

How to improve: Provide excellent user experience and product/packaging design. Respond to customer queries in less than 24 hours.

7. Attrition Rate

Also called churn rate, this metric shows the percentage of customers no longer buying your products or services. Increased churn rate may be a sign of poor user experience or slow service performance.

How to measure: Using your CRM tool, monitor how many clients have stopped paying for your services or ordering your products during past year. Calculate attrition rate as a percentage of your entire customer base.

How to decrease: Similarly to retention rate, churn rate depends on the quality of your services. To keep churn rate low, prevent incidents that would make clients leave, such as slow customer service or unfriendly staff.

8. Net Promoter Score

How likely is a client to recommend your product or service to a friend? According to Net Promoter Network, there are three levels of customer advocacy:

a. Promoters (score 9-10) are loyal enthusiasts who praise your company to others and drive your sales
b. Passives (score 7-8) are satisfied but unenthusiastic customers who leave when they see a better offer.
c. Detractors (score 0-6) are unhappy customers who spread negative information about your company and can damage your brand image.

How to measure: This marketing metric can be measured on a ten-point scale by conducting customer surveys and interviews. The easiest way is to ask this question in the follow-up email of a product order or new subscription.

To calculate the Net Promoter Score, subtract the percentage of Detractors from the percentage of Promoters. Share the results with other teams as it can also serve as an important sales metric.

How to improve: Provide the best customer care you can think of. Offer benefits and information that your customers didn’t even expect to receive.

The KPIs you monitor should provide guidance for improving your marketing performance. Popular goals of website-related marketing is increasing the conversion rate and traffic to your landing pages.

9. Monthly Website Traffic

In addition to overall traffic, monitor the number of visits to multiple page categories such as your homepage, pricing page, blog, landing pages, etc. Use those figures to evaluate which parts of your website have the highest conversion rate and apply the best practices to other pages as well.

How to measure: Use Google Analytics to see the monthly traffic of all your web pages.

How to improve: To increase your website traffic, you can either spend more on paid (cost-per-click) advertising or create SEO-optimized content to get visitors via relevant search engine results.

10. Returning Vs. New Visitors

By measuring the percentage of returning visitors, you see how engaged your audience is. For example, a low return rate on a blog page might indicate that your content isn’t compelling enough for people to come back for more.

How to measure: Use Google Analytics to get insightful data about your website audience, including new and returning visitors.

How to improve: Provide helpful information on your blog and landing pages; use remarketing ads to remind past visitors of your brand and offers.

11. Visits Per Channel

Understanding your inbound traffic sources helps to determine the most profitable marketing channels. If you’ve recently run a paid ad campaign, you can assess it’s performance by looking how much traffic (and leads) it has brought.

How to measure: Use Google Analytics to track monthly website visits per channel. Set up ref codes for paid campaigns to have a complete overview of the traffic they generate.

How to improve: To increase paid traffic, create ads with compelling images and convincing value proposition. For organic traffic, improve your SEO by interlinking your website’s pages and providing helpful content. For higher social media traffic, increase your followership and share more interesting posts.

Consider tracking visits from digital marketing channels such as social media, referral, email marketing and paid search.

12. Average Time On Page

This metric is especially important for organic search traffic as Google ranks pages based on their relevance. If a visitor leaves your website straight after arrival, search engines will know that the content they saw wasn’t what they were looking for.

The higher your website’s average time on site, the more likely you rank well on search results and convert more visitors to leads.

How to measure: Use Google Analytics to monitor the average time on page of all page categories such as homepage, blog, landing pages, etc. Get Google Analytics browser extension to access data about an individual page’s monthly visits, average time on page and more.

How to improve: Provide more compelling and useful content, add more information on your pages. Complement your landing pages with colourful images for organized and easy-to-read text.

13. Website Conversion Rate

A page might be visited thousands of times. But if it doesn’t convert, there’s no use in directing paid traffic to this site.

How to measure: Google Analytics gives you an excellent overview of every page’s conversion rate.

How to improve: Test something every month that could improve your landing pages’ conversion rate – change the CTA, add images or change bits of text. Access over 100 tips for improved website conversions by Kissmetrics.

14. Conversion Rate For Call-To-Action Content

If you’ve created web pages or content with a clear call-to-action, you should measure whether these convert. This marketing metric is especially useful if you’re using pay-per-click campaigns to drive traffic to specific pages. By comparing the price per conversion and customer lifetime value, you’re able to evaluate the sustainability of your CTA content.

How to measure: Once again, this website KPI can be tracked with Google Analytics. You can set up website events to track every single click on your CTAs and content.

How to improve: Present a compelling value proposition, add more CTA-s to your pages and content, test various call-to-action messages to see what works the best.

15. Click-Through Rate On Web Pages

CTR shows how effectively your site’s call-to-actions attract people’s attention and make them click for more information. It might be a CTA button or a link to another piece of content that’s clickthrough rate you’d like to increase.

How to measure: Use a heat mapping tool to see how many times a particular CTA button has been clicked. Use Google Analytics’ Behaviour Flow tool to see how your website visitors move around your site.

How to improve: Add to all landing pages links to other website content, e.g. blog articles and case studies. Create CTA messages that make people want to click on these.

16. Pages Per Visit

Do your website visitors bounce after arriving at your site or are they interested and stay for more? This marketing KPI shows whether your site navigation is set up in a logical order and includes compelling call-to-actions. Moreover, you can see if visitors are attracted to your content, meaning that they’re more likely to return.

How to measure: Use Google Analytics Behaviour tool to see how many pages an average visitor looks per session.

How to improve: Similarly to website CTR, you need to include more call-to-action messages to your landing pages and lead visitors to the information they’re looking for. Make your website as easily navigable as possible.

SEO: Organic traffic from search engines is one of the most profitable lead channels for digital marketers. SEO metrics focus mainly on organic traffic and acquiring highly targeted leads.

17. Inbound Links To Website

Measure only the quality links from pages with a high page rank. The number of inbound links shows whether your content’s shared on other sites. It can also indicate whether you’re considered to be an industry expert in a certain field.

How to measure: Use SEO tools such as Moz, Alexa or SEMrush to crawl the web and see all inbound links to your website.

How to improve: Inbound links come with a reputation, so establish your brand as an industry expert to be included in news, articles and reports. Take up guest blogging to get targeted inbound links from other brands’ websites.


18. Traffic From Organic Search

This SEO metric shows the number of monthly website visits that come through search engine results from Google, Bing, etc. Organic search is highly beneficial as it’s free and generates targeted leads.

How to measure: Check Google Analytics and Bing SEO Analyzer to see how much monthly traffic came from organic search.

How to improve: Improve your SEO to rank higher on search engine result pages (SERP) Or browse the best marketing blogs to find actionable insights.

19. New Leads From Organic Search

Monitor the number of new leads that found your brand through a search engine query. This KPI indicates the performance of your SEO strategy. Track this KPI as a percentage of all new leads to assess the value of organic search to your sales and profits.

How to measure: Use marketing analytics tools such as Marketo, Hubspot, and Google Analytics to monitor how many leads came from the organic source. You can also access this data with a professional CRM tool.

How to improve: Make it a priority to rank high for targeted keywords that are closely related to your service of product offer. Create an SEO strategy and publish content that supports your keyword ranking goals.

20. Conversions From Organic Search

See how many leads from organic search convert into paying customers.
This KPI shows whether your keywords that rank high in search engine results are linked to your value proposal. Low organic conversion rate indicates that you might have high-ranking keywords that confuse the audience and deliver wrong messages about your service or product offer.

How to measure: Use your CRM tool and categorize paying customers by dates (e.g. past month) and lead sources (organic search). First, you need to find a tool with all the required CRM features and many categorization options.

How to improve: Create an SEO strategy to rank high for highly targeted keywords & ensure that your lead-to-customer strategy is efficient and makes people want to sign up for your service or order your product (consider improving the customer service and offer discounts).

21. Page Authority

High page authority helps your content and landing pages perform well in search engine results. You can monitor your page rank with various SEO tools such as Moz and SEMRush.

How to measure: Use Moz’s browser extension for a quick overview of every single page’s authority.

How to improve: Interlink to pages on your website. If you have a blog series on a certain topic, ensure that all the articles link to each other. Moreover, you need to get some inbound links from other domains. See a guide by QuickSprout to know which steps can improve your page authority.

22. Google PageRank

This website metric is calculated by Google using various algorithms to determine the importance of web pages. It is based on the quality and quantity of inbound links that direct to a given page.

How to measure: Use a page rank checker to see the value of this SEO metric.

How to improve: Get more inbound links to your website through guest blogging and pitching your brand to journalists. Create quality content that people want to share and link back to. Fix any broken links on your website.

23. Keywords In Top 10 SERP

When people make a search on Google, they rarely go through the second page of search results. In fact, if position #1 gives you the average click-through-rate of 32.5%, ranking as #11 results in a 1.0% CTR. Monitor the number of keywords in top 10 on a search engine results page to evaluate your SEO performance.

How to measure: Use SEO software

How to improve: Create quality content and include the variations of the same keyword on your website. Link to other relevant pages on your web page to build an entire network of interlinked content.

24. Rank Increase Of Target Keywords

In the end of each month, monitor how your top keyword rankings have evolved. Track the number of increased and decreased keywords to see whether your SEO strategy is on its course.

How to measure: All SEO tools give weekly and monthly reports on your keyword rankings.

How to improve:Researchh your competitors’ best-ranking keywords to get new ideas for your SEO strategy.

25. Conversion Rate Per Keyword

If you can find a keyword that’s attracting a remarkably high number of paying customers, it can be a real goldmine. This means that the keyword is attracting a highly targeted audience. If a keyword has high conversion rate, find related keywords and create content to rank high in SERPs with all of these.

How to measure: This one’s a little tricky. Use your CRM tool to track customers with organic lead source and use the landing page data to see how a customer first found out about your site. To be able to do this, you need to connect your marketing and CRM tools with Google Analytics.

How to improve: You can improve the landing page experience of every single keyword by providing additional information and quality image content.

26. Number Of Unique Keywords That Drive Traffic

There’s a simple logic – the more high-ranking keywords you have, the more traffic you get. Monitor this SEO metric as a month-over-month trend to see whether your newest keywords start to bring more traffic.

How to measure: SEO tools give you weekly reports on keyword performance, including the estimated search traffic by keyword

How to improve: Create new SEO-optimized content with multiple variations of a keyword. Complement your old content with links to the new page using many keyword variations in the linked text.

27. Volume Of Traffic From Video Content

With video becoming an increasingly used format in digital marketing, you should include it in your SEO strategy. Studies have shown that videos are over 50 times more likely to appear on the first page of search engine results as part of the blended results.

How to measure: Like previous SEO metrics, this KPI can be monitored with an SEO tool. Simply look for the traffic that comes from video sources (add “video” tag to all video links to quickly filter report results).

How to improve: Upload videos directly to YouTube, embed the video onto your website and create a video sitemap.

Advertising: Many businesses fail with paid advertising as they forget to evaluate its ROI an profitability. Add some of the advertising KPIs to your monthly marketing overview to improve your ads and save resources.

28. Leads & Conversions From Paid Advertising

Monitor the number of monthly leads and conversions from cost-per-click advertising as a percentage of overall results. This way, you get an overview of your non-paid marketing performance.

How to measure: If you’re using Google Adwords, the results are outlined in your Google Analytics account. To make sure that Google Analytics tracks all your campaigns, set up ref codes for each.

How to improve: Improve your ad copy and only create highly targeted keywords that are related to your unique value proposition.

29. Cost Per Acquisition (CPA) & Cost Per Conversion

As acquiring leads and customers through cost-per-click advertising can be quite expensive, it is highly important to monitor the ROI. You might even go as far as to include this metric among other financial KPIs monitored by your company.

Compare the number of cost-per-conversion with your customer lifetime value to ensure your campaigns are profitable in long term. You can also monitor the cost per acquisition, but it’s cost-per-conversion that reflects the actual profitability of paid campaigns.

How to measure: This KPI should be calculated with a two-month time gap as it takes time for leads to convert. Calculate the monthly cost of all resources, time and money spent on paid advertising campaigns. Divide it by the number of that month’s leads that have converted to paying clients.

How to improve: Target paid keywords with little competition (find highly targeted long-tail keywords). Improve your landing page experience and provide helpful sales materials/customer support.

30. Click-Through Rate On PPC Advertising

This advertising KPI gives you an overview of the effectiveness of your pay-per-click campaigns. If the CTR is low, it means that your ad content isn’t compelling enough for a person to click on it.

How to measure: All advertising tools show the click-through-rate of every single advertisement. Collect the data to calculate the average monthly CTR.

How to improve: Test something new every month – change your Facebook ad design, improve your ad copy, change call-to-action text, etc.

31. Social Media

In a recent interview, HubSpot’s CMO Kipp Bodnar shared their key social media goals: “For social, we look at if we are expanding our awareness and our reach at the top of our social media funnel. Are more people connecting with us on networks or are more people engaging with us? Because that’s going to grow our community.”

You social media efforts should focus on two core ideas: building an engaged community and turn them into customers. See the widely used social media KPIs to keep track of your marketing performance.

32. Traffic From Social Media

Monitor this social media KPI as a percentage of all visits and follow the monthly trend to understand the importance of various channels to your website traffic.

How to measure: Use Google Analytics reports for a free overview of your website’s traffic sources.

How to improve: Acquire a large followership, share interesting posts, create social media campaigns to increase awareness and get likes, shares, and followers.

33. Leads And Conversions From Social Media

While many marketers consider social media to be a brand awareness channel, it can also serve as a profitable lead generation tool. Monitor the number of monthly leads and conversions from social media to assess this channel’s efficiency in your marketing efforts..

34. Conversion Rate

Are your social media leads also prospective customers or did they happen to click on your posts simply out of curiosity. To measure how well-targeted is your social media lead generation, track the number of leads that become paying customers. The conversion rate shows the actual ROI of your social media marketing.

How to measure: After you’ve used a CRM tool to collect data about your leads and conversions from social media, you can easily calculate the conversion rate by dividing the number of leads with the number of conversions.

How to improve: Create highly targeted social media campaigns, target your competitor’s audience, improve your sales process. A/B test your ad elements – design, copy, CTAs, etc.

35. Managed Audience Size

Monitor the number of followers per channel month-over-month to see whether your audience stays engaged. Increasing followership is a sign that your social media posts attract attention and engage new people over time.

How to measure: Use a marketing tool or simply check your social media channel reports to get insight to your post engagement and new followers.

How to improve: share engaging content, create social media campaigns, ask your friends to like your page for increased awareness.

36. Engagement Rate

This social media metrics shows the number of people who have actively engaged with your posts (shares, likes, clicks, etc.) Measure it as a percentage of your total number of followers.

How to measure: Use marketing tools (Moz, Hubspot, Buzzsumo and the like) and social media reports on engagement and use the data about your total followers to calculate the engagement rate.

How to improve: See social media KPI engagement

Mentions
How often is your brand talked about on social media? Monitor the monthly trend of both positive and negative mentions to evaluate your brand image.

How to measure: Use a mention tracking tool and make sure to adjust it’s parameters and tracked keywords for accurate reports.

How to improve: Give people something to talk about – incredibly good product or service, excellent content or company news.

37. Social Media ROI

Find your formula for measuring the social media ROI. You can choose to include social media marketing budget, staff payroll, development and design costs, etc. The benefits can be new leads and customers, increased awareness and social proof.
How to measure: As social media has many advantages that can’t be measured in numbers, you should evaluate your social media ROI according to your goals and advantages.

How to improve: Find the social media channels with highest ROI and focus your marketing efforts there. According to Alexa, Facebook is accountable for 8% of all page views on the internet. LinkedIn and Twitter are responsible for about 1% of all page views. This means that you’re likely to get a higher ROI on Facebook than any other social media channels.

Now that you’re familiar with the numerous options of digital marketing KPIs (the ones mentioned in this guide are only the tip of the iceberg), you can set up a monitoring system and start to track relevant business metrics. In order to compile a KPI report, you can use a KPI dashboard tool, or set up a spreadsheet with all important metrics you’d like to measure month-over-month.

Only track KPIs that are measurable and can be improved with a clear action plan. This way, you can use the data to improve your marketing strategy and focus your time and resources on the most profitable lead sources my dear Friends.

Stay Fit, Take Care & Keep Smiling :-)

God Bless !!

Kranti Gaurav
XLRI Jamshedpur

10 Important Formulas Used in Digital Marketing by Kranti Gaurav

Hi Guys - There are too many formulas in online advertising that you need to know in order to be successful in becoming an expert of digital marketing. But let’s assume that you are not aiming to be an internet marketing guru. You’ll still need to know some important online advertising formulas as long as you are directly involved with the digital media. No matter who you are – an entrepreneur, an aspiring digital marketing learner, an in-house social media manager, or may be a newbie online advertiser, you need to know at least the basic online advertising formulas in order to be successful in this field. To better manage your online marketing campaigns and to measure its success, keep these formulas handy.

10 Important Online Advertising Formulas Used in Digital Marketing


CTR – Click through Rate

If you’ve already run an online advertising campaign, there’s a good chance that you are familiar with the term “Click through Rate” or CTA. CTA is the ratio of clicks an ad receives to the number of times it was viewed by its audience. It is calculated by dividing the number of clicks by the number of views of a particular ad and multiplying the result with 100. CTR is usually used to measure the success of an online advert, such as a Facebook ad.

CTR = (Number of clicks / Number of views) X 100

So, what CTR is good? It is often said that 2% is good. But it depends on various factors, such as the type of content or product is being advertised, or the size of the market, or even the type of the audience that the ad was shown to. For one campaign 2% may be good enough, but for another, 2% may be a bit too low. Always remember that the higher the CTR can be, the better it is for the campaign’s overall performance.

Example: In a campaign, your ad was shown 2000 times to the audience and received 50 clicks to the landing page. The CTR is (50 / 2000) X 100 = 2.5% which seems to be not bad. But the higher it can be the more successful the campaign can be considered as.

CPM – Cost per Mille

CPM is the technical abbreviation of Cost per Mille. Mille is a Latin word for thousand. So, naturally CPM is also called the “Cost per Thousand Impression.” CPM is one of the most popular models of online advertising just like CPC and CPA. It’s mostly used for the creation of brand awareness. Many companies seeking brand awareness and exposure for a newly established brand are seen to be using this model.  In terms of digital advertising, an impression takes place whenever an ad is shown to its audience regardless of whether the ad receives a click or not. Regardless of the number of clicks an ad gets, CPM simply considers the cost for every thousand times the ad was viewed by the people. CPM is calculated by dividing the cost to an advertiser by the number of impressions and multiplying the result with 1000.

CPM = (Cost to an Advertiser / Impression ) X 1000

Example: Suppose, an ad received 3500 impression. The advertiser decided to spend US$30.00 for the campaign. The cost for a thousand impression would be (30 / 3500) X 1000 = US$ 8.57 which means that the advertiser agreed to pay US$ 8.57 for every thousand views.

CPC – Cost per Click

Similar to CPM, CPC (Cost per Click) is another widely used model in online advertising. Upon choosing this model, the advertiser has to pay for each click instead of impression, meaning that no matter how many times an ad is viewed by its audience, the advertiser will have to pay only when it is clicked. The model is effective when the campaign’s goal is to get as many clicks as possible. For example, if you run a Google AdWord campaign for one of your products on Google’s search network using CPC model, every time a certain keyword is searched on Google, the ad will be displayed. But you’ll have to pay only when somebody clicks on it. Quite like CPM, you can calculate your CPC by dividing the cost to you (the advertiser) by the number of clicks. Here’s the formula:

CPC = Cost to and Advertiser / Number of clicks

Similarly, you can find the cost to the advertiser if you have the number of clicks and the CPC set for it.

Cost to an Advertiser = CPC X Number of clicks

Example: Suppose, you’re running an ad campaign for one of the Ebooks that you sell online. You chose the CPC model. How much would you have to disburse for the campaign? Consider the number of clicks and the amount you’d like to spend for each click. If the number of clicks you received is 50 and the CPC is US$2, the total cost to you is US$ 100.00 That’s how it works.

CR – Conversion Rate

If your online marketing campaign’s goal is only to generate revenue, conversion is the most important metric that you need to consider. Conversion may have many different meanings. But in terms of marketing, it is a phrase used to describe a situation where a customer takes a specific action that had positive and profitable impact on your business. In online advertising, a conversion rate is the ratio of conversion created by an ad on a website to the number of clicks the ad generated.

CR = ( Number of Conversion / Number of Clicks ) X 100

Example: Let’s assume that ABC company sells shoes through an electronic shop. It ran an ad campaign on Facebook and an ad received 250 clicks. The advertising was happy seeing the CTR. But much to his surprise, the number of conversion on the website was only 1 meaning that only 1 product was sold throughout the time the ad was live. The conversion rate is (10 / 250) X 100 = 0.4% which seems to be pretty low.

CPA – Cost Per Action/Acquisition

We’ve talked about specific actions in the previous section. Just like CPM and CPC, there is another model in online advertising, which is called CPA or Cost per Action (also called the Cost per Acquisition.) In case of CPA, an advertiser will only pay when a conversion takes place regardless of the number of impression an ad receives or the number of clicks it generates. For revenue generating businesses, CPA is of much importance. It is computed by dividing the cost to an advertiser by the number of actions taken. Another way to calculate CPA is dividing the cost to an advertiser by the number of impressions, then dividing the result by the click through rate and finally dividing the result by the conversion rate.

CPA = Cost to an Advertiser / Number of Conversion

CPA = Cost to an Advertiser / (Number of impression X CTR X CR)

Example: Suppose XYZ Inc. sells laptops through its website. It ran an online ad campaign where one ad promoting a newly arrived model of laptop was viewed 3000 times by the target audience, the number of clicks it received, however, is 150 and there was 15 conversions.

Number of impression = 3000

Number of Clicks = 150

CTR = ( 150 / 3000 ) X 100 = 5% or 0.05

Number of Conversions/Actions/Acquision = 15

CR = ( 15 / 150) X 100 = 10% or 0.10

If the total cost to the advertiser is US$ 100

So, CPA = 100 / 15 = US$ 6.66

CPA = 100 / (3000 X 0.05 X 0.10) = US$ 6.66

CPL – Cost Per Lead

Like CPC, CPM and CPA, CPL is also popular among marketers when the goal of the campaign is to generate leads. CPL is very similar to CPA with the exception of the goal of the campaign. In fact CPL is one type of CPA as conversion of a visitor into a lead is one kind of action being taken on the website. So similarly, the formula for CPL is:

CPL = Cost to the Advertiser / Number of Leads generated from the ad

eCPM – Effective Cost Per Mille

eCPM is an ad performance metric that determines the revenue generated from a thousand impression of a specific ad, unlike the actual CPM which determines the cost to the advertiser for a thousand impression of the same ad. It is also called RPM or Revenue per Mille. eCPM is calculated by dividing the revenue earned from an ad by the number of impression and multiplying the result with 1000.

eCPM = ( Total Earning / Total number of Impression ) X 1000

Example: Suppose a company generated US$ 50 in revenue from an ad and the total number of impression the ad received was 10000, the eCPM is (50/10000)X1000 = US$ 5 which means that for every thousand impressions, the company earned US$ 5 in revenue.

eCPC – Effective Cost Per Click

eCPC is the same as eCPM except for the fact that it considers a click generated by an ad rather than a thousand impressions. The goal of eCPC is to determine the revenue earned from an ad for every single click it received.

eCPC = Total Earning / Total number of Clicks

eCPA – Effective Cost Per Action

eCPA is another important metric to determine the total revenue generated by an ad for each action taken on the website. It’s used to calculate how effect a CPA campaign is. eCPA is calculated by diviting the total revenue earned from an ad by the total number of actions taken on the website.

eCPA = Total Earning / Total number of actions

ROI – Return on Investment

ROI stands for Return on Investment and is a very common term used by marketers around the world. To understand the success of a campaign or a business as a whole, it is very important to know the monetary benefit (in our case, the revenue) earned against the money invested to acquire it. ROI is calculated by subtracting the total cost from the total revenue generated and dividing the result by the total cost.

ROI = (Total Revenue – Total Cost) / Total Cost

Example: Here is an example of ROI. Suppose a eCommerce store has generated US$ 2000 from an online advertising campaign and disbursed US$ 500 on the campaign. The return on investment is (2000-500)/500 = US$ 3 which is 300% of the cost when converted into percentage. 300% return on investment is pretty high but it is also true that achieving a high ROI is not easy. We can state that for every dollar spent on the campaign, the business generated US$ 3.

LTV - Life Time Value 

LTV is all future projected average revenue for each conversion customer.

Cost per Click / Conversion Rate < Life Time Value

For example, if the LTV (Life Time Value) for ABC company is $500 and a CR (Conversion Rate) = 2%. We should not expense more than $10 CPC (Cost per Click) $10 / 2% =$500

Conclusion:

It looks like mathematics will never leave us alone and will haunt us until the day we get old! When it comes to digital marketing, the statement is even more true. Formulas create meaning out of numbers. So stop running from your fear of numbers and learn these online advertising formulas to be more successful in the relevant sector my dear Friends.

Stay Fit, Take Care & Keep Smiling :-)

God Bless !!

Kranti Gaurav
XLRI Jamshedpur

From CTA to PPC: 15 Digital Marketing Terms You Need to Know by Kranti Gaurav

Every industry has its own jargon that insiders (and few others) understand, and digital marketing is no different. A digital marketing strategy is important to help spread the word about your local business, but with all the different terms, acronyms and phrases used, trying to understand what’s being said can be like reading cooking instructions in a foreign language: confusing and frustrating.

Here’s a quick, handy guide to some of the most important words that impact your digital marketing strategy. Yeah, we know there are hundreds of other digital marketing words you could spend your time learning, but if you know these ones you’ll be ahead of the game, and maybe have fewer headaches.

Bounce Rate

The percentage of visitors to your site who leave without visiting a second page. This means these visitors land on a single page and then exit without engaging with your site.

Call to Action (CTA)

A prompt in the form of a link or pop-up that encourages website visitors to take a desired action. The desired action can be anything from signing up for a newsletter to downloading a coupon.

Click-Through Rate (CTR)

Commonly associated with online advertising campaigns, it is the percentage of people who click on a link to your site in comparison to the number of impressions an ad receives. A higher CTR means more people saw an ad with a link to your website and clicked on it.

Conversion Rate

The number of people who take a desired action on your site that is beyond simply browsing a page. If your click-through rate is high but your conversion rate is low, it means people are visiting your website but not taking action.

Cost-Per-Click (CPC)

The set amount you pay for every click directed to your site through ads on other sites or on search networks like Google or Bing. In this case, you’re only charged for the people who actually visit your website by clicking on a link, not the people who see your ad on a webpage.

Cost-Per-Thousand Impressions (CPM)

The price you are willing to pay for 1,000 views of your ad. It’s great for increasing brand awareness, but it doesn’t guarantee increased sales.

Engagement Rate

An important metric used to measure the amount of interaction your content receives on social media through likes, shares, comments, or click-throughs. The more engagement you receive, the more engaged your followers are and the higher your engagement rate.

Impressions

In the context of online advertising, it is the number of times an ad is shown on a search result page or any other web page. One hundred impressions means your ad was shown 100 times online.

Inbound Link

A link from another website to yours (also called a backlink). If someone posts about your amazing ice cream and links to your site, that’s an inbound link.

Keyword

A single word or phrase that is used to look up products or services in a search engine. This could be something along the lines of “notebooks” or “organic produce in Los Angeles”.

Organic Traffic

Traffic that your site receives via unpaid search results in search engines like Google, Bing and Yahoo.

Pay-Per-Click (PPC)

This term describes the paid ads displayed above or beside (sometimes below) free search-engine listings. Website owners place a bid per click on different keywords, with the highest bids getting the best advertising location.

Return on Investment (ROI)

The percentage of profit from your digital marketing activity. This is a ratio of your profits to your costs for running a marketing campaign. ROI is extremely important as it measures the success of your business’ marketing initiatives.

Search Engine Marketing (SEM)

The paid activities you can do to increase your website’s search engine ranking. This includes paid Facebook ads, enhanced campaigns and pay-per-click campaigns using programs such as Google AdWords and Bing Ads.

Search Engine Optimization (SEO)

Free activities taken on your website to ensure the highest possible positioning in search engine results. This includes blogging consistently, formatting your URLs, using keywords, and promoting your site on social media among other things.

Unique Visitors

Visitors who visit a web page and are counted only once in a given time period, no matter how many times they visited the site in that period. What this means is that if you visit a website twice in one day, you’re only counted as one unique visitor.

And now you know the 15 digital marketing terms that are most relevant to your business. When someone asks how many unique visitors your website receives in a month or what your CTR is, you can answer with confidence.

Thank you so much my dear Friends.

Stay Fit, Take Care & Keep Smiling :-)

God Bless !!

Kranti Gaurav
XLRI Jamshedpur

Identifying Macro and Micro Conversions by Kranti Gaurav

In this post, we will cover macro and micro website conversions, how they differ and the roles they play in overall performance.

Once the business objectives have been clearly defined and understood, the next logical step towards a successful measurement and optimisation strategy involves identifying the various conversion types that can occur on the website in question.

These conversions can broadly be split into two categories: macro (or primary) conversions and micro (or secondary) conversions.

Macro conversions

Most website owners focus heavily on tracking and optimising their primary conversion point (or macro conversion); this might be an order completion for an e-commerce website, a completed contact form for a lead acquisition website or a subscription sign up for an online software provider. These overall conversions are commercial outcomes that deliver against the company’s main objective.

The previous post included an example long-term objective which was to double revenue in two years. For this objective the website in question would most likely be e-commerce and therefore the macro website conversion would be a completed order.

Examples of macro conversions can generally be categorised as follows:

Revenue based conversions

E-commerce order completion

Paid subscription sign up

Lead/member acquisition conversions

Application form completion (e.g. credit card provider or mortgage advisor)

Member sign up (freemium software or social media platform)

Enquiry conversions

Contact form completion (for websites without e-commerce)

Phone call (driven from websites without e-commerce)

The above list is not definitive by any means but it does provide a guideline of the most common types and examples of macro conversions for typical websites.

Micro conversions

Macro conversion performance is of obvious importance. However fixating solely on this single metric (or any single metric) is ill-advised. This alone will not paint the full picture of performance and in fact there may be a multitude of other user actions that indicate changes in performance. These actions are often referred to as micro conversions and mark an outcome on a website that is of less importance than the primary, or macro conversion. This is a concept that Avinash Kaushik, the renowned analytics and digital marketing evangelist, has blogged passionately about in the past.

Taking an e-commerce website for example, the macro conversion would be an order completion whereas micro conversions could include sign up to an email newsletter, a PDF brochure download, a Facebook like, etc. In this case these actions indicate user engagement and potentially even lead users to complete an order at some point in the future. However in isolation they do not generally drive revenue or customer acquisition at the point of their conversion.

Micro conversions could also include more standard actions such as viewing a product page or adding an item to the shopping basket. They can also include less obvious conversions such as click-through from search results (CTR could justifiably be counted as a micro conversion rate).

Examples of micro conversions can often be categorised as follows:

Navigation based conversions

Viewing a product page

Entering the checkout process

Reaching an application form

CTR from search results

Interaction (or completed action) based conversions

Adding a product to the cart

Downloading a PDF brochure

Watching a promotional video

Social actions

Email newsletter sign up

RSS subscription

Request a call back

Engagement based conversions

Time on site over a certain threshold

Number of pages viewed above target

Visit frequency/recency above target

Identifying macro and micro conversions

As the macro conversion is the primary desired action on the site this should be obvious to identify and will generally be a single action. There may be exceptions to this for large or complex online businesses but typically a website will have one primary conversion point.

The process for identifying micro conversions is not complex in itself but the larger the website, the more time that will be required to produce a definitive list of micro conversion points. The process is time consuming and somewhat laborious, but highly worthwhile nonetheless for mapping out all conversion performance indicators and influencers.

There are certain tools which can help streamline the process of documenting a micro conversion walk-through for a website (e.g. Notable, which allows you to annotate and group full page screenshots) but the process must be completed manually where possible to ensure all micro conversions are identified.

It is important at this point to note that micro conversions don’t necessarily lead to macro conversions, although this is often the case. For those micro conversions that are expected to start users on a path to overall conversion, these should be mapped out accordingly so the analytics solution in use can be configured to track how effective certain micro conversions are at influencing subsequent macro conversions (e.g. using custom variables).

Thank you so much Guys.

Stay Fit, Take Care & Keep Smiling :-)

Kranti Gaurav
XLRI Jamshedpur

Collection of 50 Beautiful Quotes To Guide Your Digital Marketing Strategy by Kranti Gaurav

10 Top Digital Marketing Quotes

1. “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.”
Amrita Sahasrabudhe

2. “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we dont catch up, we’re in trouble.”
Ian Schafer

3. “We must move from numbers keeping score to numbers that drive better actions.”
David Walmsley

4. We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth.”
Gayle Fuguitt

5. “As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most.”
Jeanette McMurtry

6. “Dont say anything online that you wouldn’t want plastered on a billboard with your face (or logo) on it.”
Erin Bury

7. “To accompany the four Ps of classical marketing, marketers would do well to instil the digital four Cs, around conversation, collaboration, culture and compensation.”
Zaid Al-Zaidy

8. “Measurement is like laundry. It piles up the longer you wait to do it”
Amber Naslund

9. “Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.”
Rick Levine

10. “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”
Jeff Eisenberg

10 Top Content Marketing Quotes

11. “The best marketing doesn’t feel like marketing.” 
Tom Fishburne

12. “By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle. “
Jonathon Lister

13. “Content marketing is a commitment, not a campaign.”
Jon Buscall

14. “Content is anything that adds value to the reader’s life.”
Avinash Kaushik

15. “Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.”
David Ogilvy

16. “Commit to a niche; try to stop being everything to everyone.”
Andrew Davis

17. “Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it”
Joe Chernov

18. “Content is not king, but a president elected by the votes of those whom it aims to rule.”
Raheel Farooq

19. “Content builds relationships. Relationships are built on trust. Trust drives revenue”
Andrew Davis

20. “There are three objectives for content marketing: reach engagement conversion. Define key metrics for each.”
Michael Brenner

10 Top SEO Quotes

21. “SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.”
Duane Forrester

22. “Google only loves you when everyone else loves you first.”
Wendy Piersall

23. “The objective is not to ‘make your links appear natural’; the objective is that your links are natural.”
Matt Cutts

24. “If I spent my time reporting every competitor of mine breaking a rule, that’s all I’d EVER do and my own sites would suck because they’d be getting no attention.”
Rae Hoffman

25. “The success of a page should be measured by one criteria: Does the visitor do what you want them to do?”
Aaron Wall

26. “Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.”
Jill Whalen

27. “In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.” 
Rand Fishkin

28. “SEO is a noun, verb and adjective.”
Todd Malicoat

29. “SEO can be broken down into profitable activities, but when combined, is associated with third party controlled risk.”
Col Skinner (sorry had to pop one of my own in)

30. “Search marketing only has a 1.5% mindshare of the average Fortune 500 CMO.”
Brian Featherstonhaugh

10 Top User Experience Quotes

31. “If you make listening and observation your occupation, you will gain much more than you can by talk.”
Robert Baden-Powell

32. “If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.”
Jim Stengel

33. “Effective questioning brings insight, which fuels curiosity, which cultivates wisdom.”
Chip Bell

34. “Know what your customers want most and what your company does best. Focus on where those two meet.”
Kevin Stirtz

35. “People ignore design that ignores people.”
Frank Chimero

36. “If you can’t measure it, you can’t manage it.”
Peter Drucker

37. “Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.”
Paola Antonelli

38.  “A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.”
Douglas Adams

39. “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”
Steve Jobs

40. “Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do and they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors.”
Mike Kuniavsky

10 Top Social Media Quotes

41. “Social Media is about sociology and psychology more than technology.”
Brian Solis

42. “Build it, and the will come” only works in the movies. Social Media is a “built it”, nurture it, engage them, and them may come & stay.”
Seth Godin

43. “Focus on how to be social, not how to do social.”
Jay Baer

44. “90% trust peers on social networks (even strangers); only 15–18% trust brands.”
Danny Brown

45. “People don’t want to be marketed at in the social channel. This is where they want to talk to each other, and brands are there by invitation. They have to be a great guest at the table.”
Veronica Fielding

46. “Sell-sell-sell sales methods simply do not work on social media.”
Kim Garst

47. “We embed social media inside our processes. Let’s look at our processes and see how we can enhance them with social.”
Sandy Carter

48. “Think like a publisher, not a marketer.”
David Meerman Scott

49. “The overarching problem is that everyone sees and uses social media from a different perspective.”
Neal Schaffer

50. “Privacy is dead, and social media holds the smoking gun.”
Pete Cashmore

10 tips to increase your conversion rate in Digital Marketing by Kranti Gaurav

Conversion is pretty much the Holy Grail of digital marketing, that idealistic objective we as a whole take a stab at, but only the best achieve. Increasing your conversion rate is fundamental to increase your return on investment and make the most of your digital marketing budget.

Luckily, we are constantly given more and more information on how to convert more. Today I would like to give you 10 tips to increase your conversion rate in digital marketing, and tell you when and how to use them to optimize your results.

1) Test like there’s no tomorrow

If you want to convert, you have to dig up your most scientific self and get to work. Think of every element of your campaign and their possible variations: email subjects, images, copies, etc. Then, subject them to rigorous and controlled testing with A/B and A/B/C tests. With some rigour and consistency, you will be able to make your digital marketing efforts more and more effective.

2) Use heat maps

Heat maps let you get to know every detail about your users’ behavior when navigating through your page. Which elements do they pay most attention to? Where do they get tired of your page? Are they systematically ignoring your CTA button? Information is power!

3) Optimize your forms

To be successful, any conversion strategy needs to rely on a solid lead generation campaign. In many cases, this involves filling in some sort of form.

You may think designing a form is simple and obvious, but your couldn’t be more wrong! The number of fields, the wording of the button, the colors, … these are just a few of the elements you will need to optimize and study to get the best results. Don’t forget to include some automatic filters to help make sure the data you are being given is valid and real. Quality before quantity!

4) Make yourself as easy to contact as possible

Do you want users to communicate with you? Make it as easy as possible for them. Each person has their own communication preferences, and what may be simple and intuitive for some, may be extremely frustrating for others. To make sure you are available for as many users as possible, be available through all sorts of communication channels: by phone, form, chat, etc.

5) Include clear Calls To Action

Calls to Action are one the most crucial elements in digital marketing, as it is often up to them to convince users to take the action we want them to. To improve your conversion data, you need to include links, images and animations that effectively bring people to conversion. And, of course, don’t forget to run A/B tests to guarantee their efficiency.

6) Create communities

If you want to get conversions in the long term, you need to gain your users trust. Communities are a great way to do this. With them, your potential clients will be able to develop a long term relationship with your brand. Additionally, this strategy also helps to create User Generated Content.

7) Be present on social media

Social networks are a fundamental piece in any online marketing strategy, but there is no use in creating corporate profiles if you don’t plan on having a content plan and coherent strategy. If you want your brand’s social profiles to help you convert more, you will need to seamlessly integrate them into your communication.

8) Create a sense of urgency.

“Accelerators” are one of the oldest tricks in the book in terms of digital marketing, but it is for a reason! Offers that have “Last chance” or “Limited availability” and a strong statement that give users the extra push they need to convert NOW. Use them wisely and in the right moment and you will see how they affect your conversion rates.

9) Create content to attract traffic

Content Marketing and Native Advertising are just just a passing trend, and they prove themselves over and over everyday. These strategies help you attract quality traffic made up of users who are interested in your products, brand and sector, so be sure to use them!

10) Be as mobile as can be

By now, you have absolutely no excuse for your campaigns not to be completely responsive. Mobile devices are already responsible for the larger part of internet traffic, and will only keep growing. If you do not want to miss out on a large amount of potential clients, you need everything you have to be prepared for a perfect viewing, whether on a smartphone, tablet, desktop or any device.

I hope these ideas have inspired you to improve your digital marketing campaigns and excel with your conversion rates.

Thank you so much my dear Friends.

Stay Fit, Take Care & Keep Smiling :-)

Kranti Gaurav

XLRI Jamshedpur

Focus Pay - Overview

आधुनिकता और संस्कृति

आज का आधुनिक सच

मियां-बीबी दोनों मिल खूब कमाते हैं..
पचास लाख का पैकेज दोनों ही पाते हैं..

सुबह आठ बजे नौकरियों पर जाते हैं..
रात ग्यारह तक ही वापिस आते हैं..

अपने परिवारिक रिश्तों से कतराते हैं..
अकेले रह कर वह कैरियर बनाते हैं..

कोई कुछ मांग ना ले वो मुंह छुपाते हैं..
भीड़ में रहकर भी अकेले रह जाते हैं..

मोटे वेतन की नौकरी छोड़ नहीं पाते हैं..
अपने नन्हे मुन्ने को पाल नहीं पाते हैं..

फुल टाइम की मेड ऐजेंसी से लाते हैं..
उसी के जिम्मे वो बच्चा छोड़ जाते हैं..

परिवार को उनका बच्चा नहीं जानता है..
केवल आया 'आंटी' को ही पहचानता है..

दादा-दादी, नाना-नानी कौन होते है ?
अनजान है सबसे किसी को न मानता है..

आया ही नहलाती है आया ही खिलाती है..
टिफिन भी रोज़ रोज़ आया ही बनाती है..

यूनिफार्म पहना के स्कूल कैब में बिठाती है..
छुट्टी के बाद कैब से आया ही घर लाती है..

नींद जब आती है तो आया ही सुलाती है..
जैसी भी उसको आती है लोरी सुनाती है..

उसे सुलाने में अक्सर वो भी सो जाती है..
कभी जब मचलता है तो टीवी दिखाती है..

जो टीचर मैम बताती है वही वो मानता है..
देसी खाना छोड कर पीजा बर्गर खाता है..

वीक एन्ड पर मॉल में पिकनिक मनाता है..
संडे की छुट्टी मौम-डैड के संग बिताता है..

वक्त नहीं रुकता है तेजी से गुजर जाता है..
वह स्कूल से निकल के कालेज में आता है..

कान्वेन्ट में पढ़ने पर इंडिया कहाँ भाता है..
आगे पढाई करने वह विदेश चला जाता है..

वहाँ नये दोस्त बनते हैं उनमें रम जाता है..
मां-बाप के पैसों से ही खर्चा चलाता है..

धीरे-धीरे वहीं की संस्कृति में रंग जाता है..
मौम डैड से रिश्ता पैसों का रह जाता है..

कुछ दिन में उसे काम वहीं मिल जाता है..
जीवन साथी शीघ्र ढूंढ वहीं बस जाता है..

माँ बाप ने जो देखा ख्वाब वो टूट जाता है..
बेटे के दिमाग में भी कैरियर रह जाता है..

बुढ़ापे में माँ-बाप अब अकेले रह जाते हैं..
जिनकी अनदेखी की उनसे आँखें चुराते हैं..

क्यों इतना कमाया ये सोच के पछताते हैं..
घुट घुट कर जीते हैं खुद से भी शरमाते हैं..

हाथ पैर ढीले हो जाते, चलने में दुख पाते हैं..
दाढ़-दाँत गिर जाते, मोटे चश्मे लग जाते हैं..

कमर भी झुक जाती, कान नहीं सुन पाते हैं..
वृद्धाश्रम में दाखिल हो, जिंदा ही मर जाते हैं..

सोचना कि बच्चे अपने लिए पैदा कर रहे हो या विदेश की सेवा के लिए...

बेटा एडिलेड में, बेटी है न्यूयार्क।
ब्राईट बच्चों के लिए, हुआ बुढ़ापा डार्क।

बेटा डालर में बंधा, सात समन्दर पार।
चिता जलाने बाप की, गए पड़ोसी चार।

ऑन लाईन पर हो गए, सारे लाड़ दुलार।
दुनियां छोटी हो गई, रिश्ते हैं बीमार।

बूढ़ा-बूढ़ी आँख में, भरते खारा नीर।
हरिद्वार के घाट की, सिडनी में तकदीर।

तेरे डालर से भला, मेरा इक कलदार।
रूखी-सूखी में सुखी, अपना घर संसार।